Keiki Amai

Keiki Amai (甘井 恵姫) is an independent female English VTuber who made her debut on June 18th, 2022. She mainly does gaming and casual chatting streams with a focus on food or cooking-based content. While her streams are primarily in English, her Japanese is fluent enough to engage in conversation with any Japanese viewers as well.

Personality
Keiki has sweet and caring personality and she tries her best to create a fun and comfy environment for her fans. Keiki's humor often relies on corny food puns as well as making sarcastic remarks where appropriate. Keiki speaks with a soft and calm voice most of the time, although she does lose her temper from time to time if something extremely frustrating happens in a game.

Keiki has experience with voice acting and is capable of doing a wide range of voices. For example, Keiki's mascot animal, Rampu, often makes appearances on Keiki's streams and is voiced using a deep male voice. When playing visual novel games or games with a lot of story to read, Keiki tries her best to use a different voice for each character, switching mouth movements between herself and her cat when voicing different characters.

Keiki's streams are family-friendly for the most part and rarely will things become lewd. However, Keiki might act out of character from time to time, even engaging in lewd jokes herself. This is her Spicy personality and her eyes will change to a red color to represent this.

Lore
The full details of Keiki's lore was explained during Keiki's debut stream. A summary of the important points is outlined below.

Keiki's Childhood

 * Keiki Amai is the child of world famous pastry chefs who trained her to take over the family business.
 * As a result of being forced to cook for the sake of her parents, Keiki resented cooking up until her final year of middle school where she befriended a transfer student by the name of Rin.
 * Through teaching Rin how to become a pastry chef and seeing her genuinely having fun doing so, Keiki gradually learned to enjoy cooking for herself.
 * At their middle school graduation, Rin gave Keiki a pink and blue cherry hair clip before parting ways. Keiki wears this hair clip to this day as a reminder of her dear friend who she one day hopes to reunite with.

Becoming a Magical Girl

 * Throughout her high school years, Keiki's relationship with her parents became estranged as she deviated from their style of cooking to her own. This leads to her parents going on a year-long business trip during Keiki's final year of high school.
 * Shortly after her parents leave, Keiki encounters a strange looking cat by the name of Rampu.
 * Rampu was seeking the girl with the pink and blue cherry hair clip and formed a contract with Keiki to become a magical girl.
 * Keiki and Rampu's mission is to obtain the Sacred Ingredients, which are gourmet food ingredients infused with magic and cause humans to act in irrational ways when under their influence.
 * Prior to meeting Keiki, Rampu had stolen a Sacred Ingredient from the Noodle Society, who is an evil organization with the goal of obtaining the Sacred Ingredients and using their power to rule the world.
 * With the power of the Celestial Strawberry, Keiki was able to transform into a magical girl!

Essence & The Essence Core

 * In Keiki's world, human emotion can be transformed into a magical power known as Essence.
 * Keiki's Essence Core is the star-shaped jewel on her waist ribbon and is the source of her magical girl powers.
 * Rampu has the ability to convert the emotions of humans that Keiki interact with and store it in the Essence Core.
 * Different emotions correspond to a different type of Essence:


 * Keiki's Essence Core was attuned with the Celestial Strawberry and as a result requires Sweet Essence to function. Therefore, Keiki gains magical power when she makes other people happy.
 * Keiki decided to become a VTuber in order to interact with a people all over the world and to make them happy. This would allow her to power her magical girl form in order to fight the Noodle Society.

Regalia Forms

 * By using different Sacred Ingredients with her Essence Core, Keiki is able to change her magical girl outfit and unlock different weapons and powers. These different outfits are known as Regalia Forms.
 * Every Regalia Form shares two special abilities. The first is immunity from being influenced by the Sacred Ingredients. The second is the power to transfer Essence into cooking, which allows Keiki to purify the hearts of those who eat her cooking.
 * Currently, Keiki only has access to the Sweet Strawberry Regalia Form, which provides icing spatulas as weapons and a special ability called Kitchen Projection, allowing Keiki to make temporary ethereal kitchen tools using Essence.

Fans
Keiki's fans are called "CupKeikis", which is a pun on the word cupcake.

Trivia

 * Keiki's full name is a pun using both English and Japanese. Keiki sounds like "Cakey" in English, while the adjective for "Sweet" in Japanese is 「甘い」. Therefore, "Amai Keiki" is a Sweet Tasting Cake.
 * Rampu is named after Keiki's friend who likes cats.
 * Keiki's hair colors are based on her signature dish, the Castella cake, a fluffy yellow sponge cake with a bit of browning on top.
 * Keiki's lore is inspired by both Shokugeki no Soma as well as Persona 5. By feeding her target their favorite dish cooked with the appropriate Sacred Ingredient, Keiki is able to cleanse the darkness in the hearts of people.
 * The Celestial Strawberry is named after the game Celeste which was also the first game Keiki ever streamed.
 * Keiki's Essence Core changes color based on which key is pressed on her keyboard. Whenever you see her Essence Core changing colors rapidly, she is most likely typing something out.
 * The colors that Keiki's Essence Core changes to are based on the character colors of the girls from the Love Live! series.
 * The Sweet Strawberry Regalia's special ability, Kitchen Projection, is inspired by the characters Emiya & Archer from the Fate series, both of whom can use magic to create temporary weapons.
 * Keiki's model has six different set expressions, five of which match the corresponding emotions of each Essence type while the sixth expression is for her Spicy persona.
 * Keiki often streams Yu-Gi-Oh! Master Duel where she plays food-themed decks like Madolche and Suship.

Media

 * KeikiAmai - Twitch Channel
 * Keiki Amai | 甘井恵姫 VTuber - YouTube Channel
 * Keiki Amai | 甘井恵姫✨🍰Magical Girl Pâtissière VTuber - Twitter Account
 * @keikiamai - TikTok Account
 * keikiamai - Instagram Account
 * u/KeikiAmai - Reddit Account

Twitter Hashtags

 * #PieceOfKeiki - Fan art
 * #SpicyKeiki - Fan art (NSFW)
 * #KeikiLive - Stream & Clips