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4V Live is an English Virtual content creator agency consisting of Virtual YouTubers presented by American entertainment company 4V.

"4V" stands for "For Virtual content creators. According to the FAQ on 4V Live official website, "[their] mission is to democratize the business of the entertainment industry for content creators, and [they] believe that the content creators should have the right to radical freedom of speech and access to ethical business support."

History
4V Live announced its first auditions on 19 December 2020.

2021
On 19 January, a promotional banner on reddit and Twitter revealed the names of 4V Live talent names Viv, Orion, and Lina.

On 7 July, 4V Inc announced the appointment of Jane Lee as the Head of Talent Management. She has experience in esports team management in South Korea and the United States with companies such as T1 (formerly known as SK Telecom T1).

On 12 July, the official debut schedule were released for 4V Live's first VTuber group, 4V Origins.

4V Origins
They debuted between July 16-18, 2021.