Natsuiro Matsuri

Natsuiro Matsuri (夏色まつり) is a female Japanese Virtual YouTuber associated with hololive, debuting as part of its first generation of VTubers alongside Yozora Mel, Aki Rosenthal, Shirakami Fubuki and Akai Haato.

Profile
"Festival night! Natsuiro Matsuri is here!"

A rookie on the Cheerleading Team. Cheerful and affectionate, her pleasant attitude means she gets along with everyone. She has a lot of friends, and loves festivals and events.

Personality
Matsuri is an energetic, expressive, and sometimes chaotic cheerleader girl who is bubbly as a festival. She is known for certain viral moments like wearing band-aids to school instead of bras, posting her own take of a popular internet copypasta video on Shirakami Fubuki's Twitter, and groping other members off-camera (including Hoshimachi Suisei, Shirogane Noel, Murasaki Shion and Yukihana Lamy, among others). Her cheerful attitude makes her popular among her peers and is looked up upon by her juniors. She has high girl-power, making her a good wife material noted by other hololive members.

However, underneath her rowdy and tomboyish exterior, Matsuri is actually an emotionally intelligent, sensitive, sweet, yet serious, and hardworking young girl. Who can speak frankly and maturely about a variety of topics. She will sometimes host audio only streams right before she goes to sleep or while in the bath and simply talk to her viewers about her life and her inner thoughts.

Background
On 2 May, auditions opened for what would become known as hololive 1st generation. Natsuiro Matsuri was one of five characters revealed in the initial audition announcement, along with Aki Rosenthal, Hitomi Chris, Shirakami Fubuki, Akai Haato. Auditions closed at midnight on 13 May, with selections beginning between May 9 and May 18. Matsuri's Twitter account opened on 16 May 2018, and her YouTube channel was created on 25 May.

Matsuri made her debut stream on 1 June.

An introduction video was uploaded on 9 June.

2018
On 1 November, she debuted her second 2D costume.

2019
On 1 April, she announced that she would receive her 3D model in the middle of April.

On 3 April commemorating this, she built a model of her in 3D in Minecraft. She later announced the debut date to be on 15 April. She debuted her 3D model during a stream on this date.

On 6 August, Matsuri showcased her 3D model swimsuit.

2020
On 1 January, she announced in Twitter that she would get her third 2D costume to celebrate the new year, this costume was later revealed the same day.

On 23 January, her YouTube channel became demonetized. A few minutes later, she said on her Twitter account that it was due to one of the songs she sung, claiming it was a mistake on Youtube's side, so she would reapply for monetization the next month.

On 24 January along with the other hololive girls up to the third generation, she debuted her 3D idol outfit at hololive's 1st fes. Nonstop Story.

On 30 January, she announced on her Twitter account the remonetization of her channel.

On 1 March, she teased on Twitter a new 2D model for her next stream. On 2 March, she revealed this 2D model, unlike her normal model, in this one Matsuri is a 6 year old girl and acts for the most part like one.

On 28 July, she announced on her Twitter account that her original 2D model would be get an update. She debuted her updated model during a stream later the same day, featuring more facial expressions, her hair including her ponytail and ahoge has improved movement and the previously still ribbon on her blouse now has movement, along with general movement improvements in line with the model capabilities of hololive members from the GAMERS unit onwards.

On 25 October, hololive's official Twitter account announced that she and Haato would get new 2D costumes. Matsuri debuted her fourth 2D costume on 28 October, a new set of casual clothes with a white jacket, she can use rabbit ears, cat ears, a black hat as well as glasses, she can now carry a sad sailor bunny plushie, additionally she got two new hairstyles both twintails.

On 14 December, she reached 700,000 subscribers, the third member of hololive's 1st generation and 15th member of hololive to do so.

2021
On 25 January, she reached 800,000 YouTube subscribers.

On 1 June, during her the third anniversary since her debut Matsuri reached 1,000,000 YouTube subscribers during a singing endurance stream, making her the 17th hololive member to reach that milestone and the 12th member of the Japanese branch to do so.

Events

 * On 23 May 2019, she made an appearance in hololive's collaboration with Dawn of the Breakers as one of the characters alongside Roboco, Aki Rosenthal, Shirakami Fubuki, Minato Aqua, Yuzuki Choco, Oozora Subaru and Ookami Mio.
 * On 27 November 2019, she made an appearance in hololive's collaboration with Azur Lane as one of the characters, alongside Shirakami Fubuki, Nakiri Ayame, Ookami Mio, Murasaki Shion, Minato Aqua and Tokino Sora, she was available from 27 November to 10 December.

Mascot and Fans

 * She has a mascot called Ebifrion, part-lion part-fried shrimp. This is a pun on the words "Ebifurai" (fried shrimp) and "lion".
 * Her fanbase is officially called "Matsurisu" (まつりす). This is a portmanteau of the word "Matsuri" and "Listeners" (リスナー, Risunā. Japanese term for viewers). The word "risu" also means Squirrel in Japanese. Thus, they are represented by a small brown squirrel with chubby cheeks.

Trivia

 * She has openly admitted to being a lolicon, referencing various mangaka's works in Comic LO as well as gushing and melting when Tokino Sora acted like a stereotypical loli on stream perfectly.
 * Her mother, known as 'Mamatsuri', has been on streams with her when they do Q&As.
 * She has a younger brother who has appeared on some of her streams before.
 * Her dream is to be a voice actress.
 * She is terrible with horror games.
 * She likes dogs. Ironically, she is allergic to them.
 * Her family has a pet dog named "Kuu-chan". Short for "Cream".
 * She is also allergic to citrus fruits.
 * She is a licensed electrician.
 * She is the thirteenth hololive member to join the official Hololive Subreddit as a moderator.
 * Her favorite foods include : Doughnuts, sea urchin, and sweets in general.
 * She likes Hoshikawa Sara a lot.
 * She has a great relationship with Himemori Luna that is often speculated by viewers to be more then friendship.

Media

 * Matsuri Channel 夏色まつり - YouTube channel
 * Natsuiro Matsuri's corporate profile on hololive.tv (EN)
 * Natsuiro Matsuri's corporate profile on hololive.tv (JP)
 * @natsuiromatsuri - Twitter account
 * Radio 夏まつch - TwitCasting channel
 * natsuiromatsuri0 - TikTok account
 * 夏色祭Official - bilibili channel
 * @natsuiromatsuri - OPENREC.tv channel
 * /u/Noel_Danchou - Reddit account

Twitter hashtags

 * #夏色まつり - General
 * #夏まつch - Stream talk
 * #祭絵 - Fan art
 * #まつりは絵っち - Fan art (NSFW)
 * #抜いたぞまつり - Video clips
 * #きいたよまつり - Commentary on released voice dramas

Further readings

 * 夏色まつり - Nicovideo Encyclopedia
 * 夏色まつり - Pixiv Encyclopedia
 * 夏色まつり - Japanese Wikipedia
 * 夏色まつり - unofficial hololive Seesaawiki
 * 夏色祭 - Moegirl Encyclopedia
 * Natsuiro Matsuri - Hololive Fan Wiki
 * Natsuiro Matsuri - Azur Lane Wiki
 * Natsuiro Matsuri - Unofficial Button