Reimu Endou

Reimu Endou is a female English Virtual YouTuber affiliated with NIJISANJI EN's third wave "Ethyria", alongside Nina Kosaka, Millie Parfait, and Enna Alouette.

Profile
A ghost wandering in hell. The more she thinks of her beloved, the more she becomes sad and haunted.

Personality
In contrast to her melancholic lore and appearance, Reimu is a fairly upbeat and positive person who enjoys making sassy remarks and frequently engages in verbal banter. While often perceived as hot-blooded when interacting with her fellow Livers, she genuinely enjoys their company.

Background
On 18 June 2021, NIJISANJI EN opened two sets of auditions, one of which was for an all-female wave of four. Silhouettes of the new Livers' designs were shown, one of which was designated "Ghost of Darkness." The all-female auditions lasted until 11 July. YouTube channels for NIJISANJI EN's third wave were created on 14 September 2021, and their Twitter accounts were also created in September 2021.

On 5 Oct 2021, NIJISANJI EN announced the upcoming debut of its third group, "Ethyria," revealing a teaser featuring the new Livers' full designs and voices.

Debut
Ethyria made their debuts on 9 Oct 2021 (JST) as part of a special debut program hosted on the NIJISANJI EN channel, with commentary provided by OBSYDIA. Reimu was the last of the group to debut.

Afterwards, all four members of Ethyria joined the main channel's special program to receive Obsydia's congratulations. Ethyria's first original song, "God sees all," premiered shortly after the program. This song was written and produced by ChibiNyan.

2021
On 19 December, Reimu's "First Step Goods" merchandise and Christmas 2021 voice pack went up for sale.

2022
On 8 January, she reached 100,000 subscribers on her YouTube channel.

On 19 January, she and Enna Alouette held a sponsored Princess Connect stream on Enna's channel as part of the game's 1st anniversary celebration.

On 27 February, Ethyria's debut celebration voice packs went up for sale.

On 15 March, Reimu's White Day 2022 voice pack went up for sale.

On 15 April, Reimu reached 200,000 subscribers on her YouTube channel.

On 22 April, Reimu's Sakura Bloom 2022 voice pack went up for sale.

On 12 July, Reimu reached 300,000 subscribers on her YouTube channel.

On 6 August, Reimu reached 400,000 followers on her Twitter account.

On 21 November, Ethyria announced during a collab that they would be getting new costumes on 26-27 November (CST). Fans could submit predictions for Reimu's outfit on Twitter using the hashtag #GhostFit.

On 26 November, Reimu revealed her new outfit, nicknamed "Queen of Hearts." Her outfit consists of a layered, frilly asymmetric dress with white roses and a skull pattern, long draping black and red sleeves, ribboned boots with the left one white and the right one black, and ash-colored gloves with long gold fingernails. She wears a long black veil, forget-me-not flower earrings, and a choker with a blue heart. Her ghost hat is replaced by a heart-shaped ribbon, her long hair is worn straight down, and the front of her hair is adorned with additional forget-me-not flowers. As a symbol of royalty, she also carries a long staff designed after a skeleton, featuring pelvis bones, a woven ribcage, a golden skull stylized like a heart, a tattered white veil, a halo, and a crown made of fingers. She is also able to hide her eyebags on this outfit. As part of her outfit reveal, she also released a new lore video depicting her backstory and death.

Relationships

 * ETHYRIA - Reimu, Millie Parfait, Enna Alouette, and Nina Kosaka. These four debuted together.
 * NIJI UK (Unbelievably Kracked) - Reimu, Petra Gurin, Millie Parfait, and Enna Alouette.
 * Misohiru Toast - Reimu, Kurumi Noah, and Ex Albio.

Events

 * On 22 November 2021, all members of LazuLight, OBSYDIA, and Ethyria participated in the "Ready! Get Set! Clash!" Mario Kart game show on the official NIJISANJI EN channel, with Reimu taking 5th place overall.
 * On 18 March, it was announced that she would team up with Kurumi Noah and Ex Albio in Season 4 of (VTuber最協決定戦 VTuber Saikyou Ketteisen) Apex Legend Tournament hosted by Shibuya HAL. Their team ended the tournament in 7th place.
 * On 13 July 2022, Reimu was announced at part of a collaboration with Animate Cafe running from 3 August to 30 August alongside Pomu Rainpuff, Selen Tatsuki, Ike Eveland, Shu Yamino, and Luca Kaneshiro.
 * On 11 November, Family Mart announced a collaboration with Reimu, Selen, Ike, Elira Pendora, Mysta Rias, Vox Akuma, Sonny Brisko, and Alban Knox. Beginning 15 November until 28 November, customers were eligible for a clear file featuring Reimu, Vox, Ike, and Sonny if they bought two jelly products. Files features handwritten messages by the members. A clear file featuring all four was also available if customers bought two snack products.

Mascot and Fans

 * Her fans are called Phantomos.
 * Her mascot is named Poppi.

Quotes

 * "If not in heaven, then in hell." - debut teaser

Identity

 * Color: #B90B4A
 * She can speak English, Japanese, Spanish and French.

Lore

 * According to Reimu's Chapter 1 lore, after waking up as a ghost, she formed a pact with a mysterious, shadowy demon with round white eyes. The demon took up residence in her hat, but took away her memories.
 * Forget-me-not flowers serve as a recurring motif.
 * In Chapter 2, Reimu regains her lost memories. Raised by a loving Japanese family, she was hated and feared by strangers, and was violently drowned by an angry mob. In the present, Reimu obtains a magical skull staff, and is transformed into the queen of the underworld. The hat demon has known is shown in a more benevolent light, having watched over Reimu while she was alive and worrying what will become of Reimu with her newfound power.

Miscellaneous

 * Prior to Ethyria's debut, a joke on Twitter was to edit Reimu's hat onto other people's heads.
 * She's a big fan of Kanae, Kuzuha, Melissa Kinrenka, Sukoya Kana, Machita Chima, and Hayase Sou.
 * Petra Gurin is her best friend who she has known for years. They call each other wife and are "married" to show their affection and closeness.
 * A running joke between Petra and Reimu fans is how each of them flirt with other girls and "cheat" on each other in twitter and collabs. This happens so much that PTR was suggested as a unit name for them, which was shut down as it was a reference to Petra to Reimu but also to NTR. Still, PTR is used every time they cheat on each other even if the unit name didnt became reality.
 * Reimu studied (Mandarin) Chinese for about two months. She also studied Italian for two months.
 * Her mother once took her to the gym, where she pushed herself too far because she is very competitive and passed out shortly after leaving the spinning bike.
 * She greatly enjoys Apex Legends, and is an Octane main.

Media

 * Reimu Endou's corporate profile on NIJISANJI website
 * Reimu Endou【NIJISANJI EN】 - YouTube channel
 * @ReimuEndou - Twitter account
 * reimuendou - Twitch channel
 * u/ReimuEndou - Reddit account
 * reimuendou - Marshmallow account
 * reimuendou - Instagram account
 * @reimuendou - TikTok account

Twitter hashtags

 * #ReimuEndou - General
 * #ReimuLive - Live tag
 * #Reimural or #Endoujin - Fan art
 * #Reimundies - Fan art (NSFW)
 * #Tombnails - Thumbnails
 * #Phantomos - Fan name
 * #Reimuwu - Memes
 * #Reimutatte - Music Request

Further readings

 * Reimu Endou (遠藤霊夢) - Unofficial NIJISANJI Wiki
 * ReimuEndou - Pixiv Encylopedia
 * 远藤灵梦 - Moegirl Encylopedia
 * Reimu Endou【NIJISANJI EN】- Wikitubia