Kawa Entertainment



Kawa Entertainment is a US-based VTuber agency based in Austin, Texas. Their mission statement is to advance and support the VTuber community through new tools, resources and an unprecedented level of transparency.

As an adoption agency, they have hired their talents with their existing identities, not requiring graduation.

The agency is led by Pidge, with Muu handling merchandise.

2022
Kawa Entertainment opened auditions for their first generation on 25 February. Auditions would last for two weeks, ending on 13 March, attracting over a thousand applicants.

On 16 April, Kawa Entertainment announced the selection of their first generation, posting a teaser image with six colored bands.

While preparing for the debut of their first generation, Kawa Entertainment released several free tools for VTubers: Klock - a clock generator for overlays, ViewLink - a tool allowing Live2D VTubers to track while wearing a VR headset, and Schedule Studio - a generator for weekly schedules to be used on social media.

On 13 May, Kawa Entertainment released a more direct teaser for their first generation, posting an animated video with six silhouettes. They also revealed that the generation would be named "LUNAVITA". It would be split into two waves, where the first would be Luna and the second Vita.

On 27 May, Kawa Entertainment announced the first half of generation one. Hunikin, Piapi UFO, and Senniursa would compose the first wave, "Luna". Their redebuts under Kawa would be between 2 June and 4 June. Additionally, Kawa launched their merchandise store, boasting debut bundles for each of their starting three talents.

On 15 June, Kawa Entertainment announced the second half of generation one. Koziichu, Kota Kotonya, and Xion De Noir would compose the second half, "Vita". Their redebuts under Kawa would be between 21 June and 23 June. They would receive their own debut merch drop.

On 6 August, Kawa Entertainment unveiled the NewsDrop, a news column dedicated to collecting and distributing vtuber news.

Shortly after, on 13 August, Kawa would announce a merch partnership with Keydget, marking the first time they handled merch for a VTuber outside their agency.

On 5 November, Kawa Entertainment would attend local convention Nishifest, in which they would first present VTubers to con-goers via meet-and-greets.

On 14 November, they would open auditions for Generation 2, and the six members of Generation 1 LunaVita would discuss auditions and the company the next day. . Auditions would remain open until 6 December, having drawn 2,363 applicants.

Kawa would announce their biggest merchandise partnership with Merryweather on 19 November.

To celebrate the holidays, Kawa's generation 1 LunaVita would put on a Family Feud collab stream on 15 December, hosted by Raelice.

2023
On 21 January, Kawa Entertainment attended local convention Ikkicon. There they would put on their first 3D concert, starring Pia and Xion.

On March 20th, Xion would announce her departure from Kawa Entertainment, citing a shifting focus on her life. A week later, on March 29th, Kota would announce his departure as well, citing similar reasons.

As part of an April Fool's joke, Kawa announced the members of their Generation 2, composed of three different versions of Merryweather. A day later, Kawa would announce the removal of the several Merrys.

On 7 April, Kawa would announce that Generation 1 would be renaming from LunaVita to Kascade.

Kawa would drop many hints on Generation 2, until they began a string of teaser tweets starting 28 April.

Finally, on 2 May, Kawa Entertainment announced generation two, dubbed "Abyss". They are composed of PastaroniRavioli, Kuromiya Lucien, and Mino Mieko. Their redebuts under Kawa would be between on 2 May as a relay stream.

Generation 1 "Kascade"
Their debuts are between 2 June 2022 and 23 June 2022.

Generation 2 "Abyss"
Their debuts all are on 6 May 2023.

Trivia

 * The name "Kawa" comes from the Japanese word for River, with the rationale that rivers are larger than streams. Additionally, Kawa Entertainment can be shortened to "Kawa E", sounding similar to Kawaii, the Japanese word for cute.