Kagami Hayato

Kagami Hayato (加賀美ハヤト) is a male Japanese Virtual YouTuber affiliated with NIJISANJI. He debuted along with Yorumi Rena and Hakase Fuyuki, forming a trio known as "SMC-gumi" (SMC組).

Profile
The president of the toy company "Kagami Industrial (加賀美インダストリアル)". He debuted as a Liver to promote his company's products.

Personality
As CEO of a toy company, Kagami maintains a youthful spirit despite the demands of the adult working world. However, due to the nature of his job, he maintains respectful language and etiquette at all times when addressing his viewers. During collaborations, Kagami usually provides commentary or acts as the straight man to others' antics. His solo streams often have a calm, relaxing atmosphere punctuated by his cheerful laughter.

However, Kagami also possesses a competitive spirit and hates to lose. He shows a child-like wonder and excitement when faced with toys and games that he has a strong interest in (such as: mechas and other robots, big animals, strong enemies, and trading card games).

Debut
Kagami made his first introductory tweet on 3 July 2019 and his debut stream on 6 July 2019. At the end of his debut introduction, he showed the short version of his original song "WITHIN." Three days after that, he premiered the short version as an MV.

2019

 * On October 6, he reached 100,000 subscribers and had a "singing stream" on the same day. After a short singing portion, he "forgot" to end the stream and got into a phone call. Immediately after, as a surprise, he unveiled his new outfit which consists of his casual attire. The costume also included options for carrying trading cards and for wearing an incom earpiece, similar to what characters in Yu-Gi-Oh sometimes wear.
 * On November 13, Kagami along with the other members of SMC-gumi had their first sponsored stream (for Lenovo gaming PCs).
 * On December 2, he celebrated his 28th birthday on stream by singing a number of songs and viewing birthday messages from other Nijisanji livers. The following day, SMC-gumi had an offline collaboration stream to celebrate his birthday together. He received a birthday cake and letters from the girls. These were the first photos that he took with the camera he brought for himself as a present.

2020

 * On January 1, his new key visual was announced and revealed on stream. Here, he struggled with trying to replicate the cool expression on his key visual.
 * The tweet also announced that, to commemorate their half-year anniversary, SMC-gumi would be releasing something on January 3. However, due to YouTube's automatic content ID, the release of their cover of "Sugar Song and Bitter Step"was delayed until February 23.
 * On January 24, a 2.0 brushup of his Live 2D model was announced and debuted on stream. Here, he struggled to wink and vowed to practice more.
 * On February 13, he unveiled his 3D model for the first time when he performed in NIJISANJI JAPAN TOUR 2020 Shout in the Rainbow! at Zepp Fukuoka. Here, he performs the full version of "WITHIN," his new solo original song "PIERCE," and his original song with Kuzuha "Crow" (see the Events section for more details)
 * On February 21, he reached 150,000 subscribers right before a stream announcing the Nijisanji x Duel Masters Play's collaboration.
 * On 9 May, he reached 200,000 subscribers. Afterwards, the full version of his original song "WITHIN" premiered. Although the timing was perfect, Kagami clarified that it was a complete coincidence that the MV was completed on that day. On May 19, the short version of the song reached 1 million views.
 * On July 3, SMC-gumi had an offline collaboration stream to commemorate their debut anniversary. On July 6, the group had a stream relay (Yorumi → Hakase → Kagami) to unveil their new costumes. During his stream, Kagami also watched and reacted to his debut stream (the Puchisanji version, with English subtitles, can be viewed here).
 * These costumes were chosen from the Costume Illustration Contest that they held from 22 November 2019 to 15 January 2020. They received a total of 167 entries and the three members viewed some of the submissions on stream.
 * On July 19, in order to celebrate reaching 200,000 subscribers, he held a singing stream with live electric piano accompaniment (by Wing-san).
 * On August 10, he held his official 3D debut on YouTube by performing a free hour-long concert with a full band. The concert also included a "Super Large Special Guest" that featured in one of the songs.
 * This stream marked the first time that 6 people were simultaneously tracked in real-time in Japan and perhaps the world. The tracking technology also tracked finger and drum movements. They performed 9 songs and also took requests from the audience in order to prove that it was all happening live.
 * He used his earnings from Super Chats to fund the project and give back to his viewers, the cost totaling to 7 digits in yen.
 * The stream reached 130,000 in simultaneous viewership, 10 million yen in Super Chats, and #加賀美ハヤト3D (#KagamiHayato3D) was trending at No.1 on Twitter. By the following day, the video had reached 1 million views.
 * On August 14 and 21, he appeared with Ex Albio as guests on Episodes 9 and 10 of Yashiro Kizuku and Sasaki Saku's official variety show, Lever Gacha Daipan. Here, he brought a plastic model crawfish instead of snacks and revealed his difficulties with tying shoelaces.
 * On October 6, SMC-gumi collaborated in 3D for the first time when they all performed in Day 2 of the Kyo to Aki no NIJISANJI live event. (see Events section for more details)
 * On December 1, he waited for and celebrated his 29th birthday on stream by weeding his island on Animal Crossing until midnight. On December 3, SMC-gumi had a 3D collaboration stream to celebrate his birthday, where they eat hotpot and cake, play Momotaro Densetsu, and give gifts (Kagami also prepared thank you presents). The girls also gave him a special birthday present: cat ears, paws, and a tail that they can use for their 3D models.

2021

 * On February 23 and March 9, he appeared with Nui Sociere as guests on Episodes 5 and 6 of Nijisanji's Class B Variety Show (Tentative), hosted by Ibrahim and Hayase Sou. This fulfilled one of Kagami's goals for the year.
 * On March 26, he becomes the main host, disciplinary committee head, and prosecutor of the segment Help! School Trial (Part 1, 2).
 * On May 3, the full version of his original song "WITHIN" reached 2 million plays.
 * On May 11, an official live viewing event for "Char's Counterattack" was held at Nico Nico Live Broadcast to promote the film "Mobile Suit Gundam: Hathaway's Flash."
 * On May 22, he unveiled his new costume which was based on the Zepp Fukuoka key visual for NIJISANJI JAPAN TOUR 2020 Shout in the Rainbow! (design by Aiko Batsumura). In addition to the original outfit, a new hairstyle was also added.
 * During the stream, a clip of the MV for his original song "PIERCE" was also shown.


 * On June 11, he premiered the MV of his original song "Tremolo Moon." The premiere was launched without warning in the middle of the night, despite expectations that PIERCE would be release first.
 * On June 29, he premiered the MV of his original song "PIERCE."
 * On July 3, SMC-gumi commemorated their 2nd anniversary with a collaboration stream. During the stream, Hakase and Yorumi read their letters that had originally been prepared for Day 2 of Kyo to Aki no NIJISANJI.
 * On the same day, SMC-gumi also released a cover for the Nijisanji official song "Virtual to LIVE," featuring fanart submitted by fans for the 2nd anniversary video.
 * Shortly after all that, they also released a short video that was shot after Kagami's birthday last year. It features the three members as cats.
 * On July 6, to celebrate his 2nd anniversary, he featured a special project that he had been working on for himself. He commissioned award-winning Gunpla modelers (modeler: Re-ta, painter: tanakamushi) to create a custom Gunpla based on his angel costume.
 * The Gundam is called "MSA‐0011 [Ext] PLAN002A Ex-S GUNDAM Skyfall" and has the following Master Grade kits as base: Ex-S Gundam/S Gundam (his favorite Gundam), PLAN303E Deep Striker (as the hammer), and MSN-04 Sazabi Ver.Ka. (Build breakdown and behind the scenes discussion here)
 * From July 17 to August 15, he participated in and won the Nijisanji Koshien 2021 as one of the coaches.
 * On August 31, the 3.0 brushup of his Live2D model was announced. He later unveiled it on September 17. Aside from improved motion, particularly in forward and backward movements, the update also features four alternate expressions that he showed off on stream. (At the time of release, only the default costume had been updated to 3.0, with other costumes to follow.)
 * On September 17, it was announced that SMC-gumi will feature as in-game cards, skins, and accessories for the 2nd Nijisanji x Duel Masters Play's collaboration. In addition, Kagami also performs a new original song titled "Kagiribi" that features in the game as duel BGM (excerpt here). A full version will be released on his channel at a later date.
 * On October 21, it was announced on NIJISANJI YouTube channel that Kagami, Kenmochi Touya, Fuwa Minato, and Kaida Haru were debuting as a unit under the name "ROF-MAO" (ろふまお). They have their own official YouTube channel and Twitter account. They will have regular program called "ROF-MAO Juku" (ろふまお塾, ROF-MAO Cram School) on their official channel.
 * On December 1, he held a stream to countdown to his 30th birthday. Here, he showed some of the gifts he received, his questions about turning 30, the damage he received upon turning 30, and tickets to "Happy SMC Party."
 * On his night of his birthday, he also held a call-in stream for the first time.
 * The official Nijisanji shop also released his Birthday Goods Set for the first time, featuring art from his original character illustrator (fuyuomi).


 * On December 3, also to commemorate Kagami's birthday, his first three original songs, "WITHIN," "PIERCE," and "Tremolo Moon" became available on various streaming services.
 * On December 5, he reached 450,000 subscribers.
 * On December 13, "SMC Party" presented by Magic Lab was held. Kagami was given various challenges to test his physical and mental strength in his 30s. The girls gave him various presents and Kagami gave back thank you presents.

2022

 * On March 3, he reached 480,000 subscribers.

Discography

 * ''Main page: Kagami Hayato/Discography

The short version of "WITHIN" was first released during Kagami's debut stream. The full version was later performed live on stage during NIJISANJI JAPAN TOUR 2020 Shout in the Rainbow!, in Zepp Fukuoka. Other onstage performances include: NijisanjiI AR Stage LIGHT UP TONES. "PIERCE" was first released when he performed it live on stage during NIJISANJI JAPAN TOUR 2020 Shout in the Rainbow!, in Zepp Fukuoka. Other onstage performances include: NIJISANJI NEXT BEAT. "Tremolo Moon" was first released when he performed it live on stage during Nijisanji Anniversary Festival 2021 (VACHSS Stage). Other onstage performances include: Vtuber Rock Revolution (feat. Inui Toko). "Viking" was first released they performed it live on stage during NijisanjiI AR Stage LIGHT UP TONES.

Events

 * On 13 February 2020 Kagami performed in the Zepp concert tour NIJISANJI JAPAN TOUR 2020 Shout in the Rainbow! at the Zepp Fukuoka venue, revealing his 3D model for the first time.
 * On 19 September 2020, Kagami performed on the second day of the Kyo to Aki no NIJISANJI live event at the annual Kyoto International Manga Anime Fair, alongside Yorumi Rena and Hakase Fuyuki
 * On 29 December 2020, Kagami performed in the 2020 NIJISANJI Unit Music Festival, an event held and organized by Rindou Mikoto, along with Kenmochi Toya and Kuzuha. The event lasted for 2 hours and ended with all of the performers singing the NIJISANJI original, Virtual to Live. The archive is available for free on Rindou Mikoto channel
 * On 28 February 2021, Kagami performed in the NIJISANJI 3rd Anniversary Festival 2021 as a performer along with Kuzuha, Kanae, Kenmochi Toya, Fuwa Minato, and Yumeoi Kakeru (VACHSS).
 * On 24 April 2021, Kagami performed in Virtual Japan Circuit onlive live, along with Yashiro Kizuku and Hanabatake Chaika. An archive from the free part of the concert is available to watch for free on Youtube
 * On 31 July 2021, Kagami performed in Nijisanji AR stage LIGHT UP TONES day 1. He sang 1 solo song and 5 collaboration song.
 * On 30 October 2021, Kagami performed in NIJIROCK NEXT BEAT, along with Niji-Rock unit at Yokohama Pia arena MM. He sang 3 solo song and 3 collaboration songs.

Relationships

 * "ROF-MAO" 「ろふまお」 - Kagami, Kenmochi Touya, Fuwa Minato, and Kaida Haru. 2434 ROF-MAO logo.jpeg
 * Officially debuted as a unit on 21 October 2021. They are the third NIJISANJI unit to have their own YouTube channel after ChroNoiR and JuvveL. The name was derived from the internet slang ROFL-LMAO.
 * They aim to deliver content that can make them become "Good Guys" and "Cool Adults" by overcoming trials.
 * They have a regular program called "ROF-MAO Juku" (ろふまお塾, ROF-MAO Cram School) that premiers on their YouTube channel every Thursday at 10 PM (JST).
 * Media: Website | YouTube | Twitter | Instagram
 * Hashtags: #ろふまお - General tag #ろふあーと - Fan Art tag #ろふまお塾 - ROF-MAO Juku


 * "SMC-gumi" 「SMC組」 (Sumeshi-gumi, SMC Group) - Kagami Hayato, Hakase Fuyuki, and Yorumi Rena (These three debuted together. SMC is an acronym for their respective roles: Scientist (Fuyuki), Magician (Rena), and CEO (Kagami).)
 * "le jouet" - Hayato, Ryushen, and Yumeoi Kakeru
 * "NijiRock" 「にじロック」 - Kagami, Todoroki Kyoko, Saegusa Akina, Ryushen, Amemori Sayo, and Joe Rikiichi
 * "Mabuten" 「魔武天」 (short for "Mabudachi Tempest") - Kagami, Amamiya Kokoro, Ars Almal, Kaida Haru, Shellin Burgundy, Honma Himawari, and Fuwa Minato
 * "VACHSS" - Kuzuha, Kanae, Kagami Hayato, Fuwa Minato, Kenmochi Toya, and Yumeoi Kakeru. (The group's name stands for Vampire, Angel, CEO, Host, Student, Singer/Songwriter)

Trivia

 * Color: #B9ADB9
 * Kagami is a fan of heavy rock and metal, and is capable of singing/shouting with death metal vocal techniques.
 * He has the same illustrator as Rikka from Holostars.
 * Apparently, Kagami isn't so good at tying a bow knot.
 * He once bought a 80,000 yen bike impulsively after reading Yowamushi Pedal manga.
 * He was the winner of the NIJISANJI Koshien 2021

Preferences

 * Likes:
 * Food: chocolate, soba, mentaiko.
 * Manga: Blackjack, Trigun, Baki, HUNTERXHUNTER, Majin Tantei Nougami Neuro, Akumetsu, Kaiji, Kingdom.


 * Dislikes:
 * Natto, Sea urchin, anything slimy in general.

Media

 * Hayato Kagami - YouTube Channel
 * Hayato's corporate profile on the official NIJISANJI website
 * @H_KAGAMI2434 - Kagami Hayato's official Twitter account

Twitter hashtags

 * #加賀ミーティング - Stream talk
 * #加画美 - Fan art
 * #前加画美 - Fan art (NSFW)
 * #カガミノボイス - Commentary on released voice dramas

Further readings

 * 加賀美ハヤト - Unofficial NIJISANJI Wiki
 * 加賀美ハヤト - Nicovideo Encyclopedia
 * 加賀美ハヤト - Pixiv Encyclopedia
 * 加賀美ハヤト - Japanese Wikipedia
 * 加贺美隼人 - Moegirl Encyclopedia