Production kawaii



Production Kawaii, or simply known as kawaii, is a Japan-based English VTuber agency. Their aim to spread the culture of ‘kawaii’, which has been developed in Japan through media, to the world and make it a universal language.

The agency is led by Kyosuke Kinoshita.

History
The agency unveiled itself on the 10th of March 2021 on its Twitter account. On that day, they announced the auditions for the 1st Generation members. The agency received attention after the character designers of the 1st Generation, shared their new creations with their followers on the same day. Later on 19 April, the talents posted their first posts on Twitter. The 1st Generation talents debuted between April 28 and 30.

2021
On 31 October, Kawaii Twitter account uploaded a video teaser to announce their 2nd Generation. According to the announcement, the 2nd Generation has 5 members, including Aruru Gray, Namiji Freesia, Shee Icho, Neena Makurano and Lua Asuka. They will debut on 5 and 6 November (PDT time). After the announcement, each member made their first Tweet.

1st Generation
They debuted between April 28 and 30, 2021.

2nd Generation
They debuted between November 5 and 6, 2021.