GREE



GREE, Inc is a Japanese Internet social media company. GREE was founded on 2004 and their name is a pun on the "Six degrees of separation" concept.

GREE works in several fields such as Games, Live Entertainment, Media, Advertising and Investments in internet business related technology services. They started their activities with a social networking service of the same name.

Since 2014 they entered the market of mobile games and apps through the foundation of their in-house studio Wright Flyer Studios.

In 2018 GREE created a new unit of Wright Flyer Studios called Wright Flyer Live Entertainment, which is dedicated to the promotion and creation of Virtual YouTubers. They are also responsible for the creation of the VTuber platform REALITY.

In 2023, they restructured their metaverse business establishing new subsidiaries which include REALITY Co., Ltd., which specifically manages the REALITY app, and the VTuber agency REALITY Studios.