Production kawaii


 * This article is about the Japan-based, English-language agency. For the Malaysia-based agency supported by AirAsia, see Project Kavvaii.



Production Kawaii, or simply known as kawaii, is a Japan-based English VTuber agency. Their aim to spread the culture of ‘kawaii’, which has been developed in Japan through media, to the world and make it a universal language.

The agency is led by Kyosuke Kinoshita.

As of April 2022, the agency has over 270,000 subscribers on YouTube. The five members with the highest YouTube subscriber counts are Nene Amano, Reina Sun, Isla Coleman, Charlotte Suzu, and Lua Asuka.

History
The agency unveiled itself on the 10th of March 2021 on its Twitter account. On that day, they announced the auditions for the 1st Generation members. The agency received attention after the character designers of the 1st Generation shared their new creations with their followers on the same day. Later on 19 April, the talents posted their first posts on Twitter. They debuted between April 28 and 30.

2021
On 31 October, Kawaii Twitter account uploaded a video teaser to announce their 2nd Generation, showing five upcoming members: Aruru Gray, Namiji Freesia, Shee Icho, Neena Makurano and Lua Asuka. Each of them made their first Tweet right after the announcement and officially debuted on 5 and 6 November (PDT time).

2022
On 28 April, the one-year anniversary of their first generation, the agency announced a Kickstarter campaign to fund the creation of 3D models for their entire active roster and a 3D concert.

1st Generation
They debuted between April 28 and 30, 2021.

2nd Generation
They debuted between November 5 and 6, 2021.

Trivia

 * All members, including those with distinctly Japanese names, have their names officially written in Western order in English. The names that can be written with kanji (Nene, Neena, and Lua) have their order reversed in Japanese.

Media

 * production-kawaii.com - Official website
 * @kawaiiOfficial5 - Twitter account
 * u/productionkawaii - Reddit account

Other

 * productionkawaii - Official Merchandising Store on Booth.pm