Natsuiro Matsuri

Natsuiro Matsuri (夏色まつり) is a female Japanese Virtual YouTuber associated with hololive, debuting as part of its first generation of VTubers alongside Yozora Mel, Aki Rosenthal, Shirakami Fubuki and Akai Haato.

Profile
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Personality
Matsuri is an energetic, expressive, and sometimes chaotic cheerleader girl who is bubbly as a festival. She is known for certain viral moments like wearing band-aids to school instead of bras, posting her own take of a popular internet copypasta video on Shirakami Fubuki's Twitter, and groping other members off-camera (including Hoshimachi Suisei, Shirogane Noel, Murasaki Shion and Yukihana Lamy, among others). Her cheerful attitude makes her popular among her peers and is looked up upon by her juniors. She has high girl-power, making her a good wife material noted by other hololive members.

However, underneath her rowdy and tomboyish exterior, Matsuri is actually an emotionally intelligent, sensitive, sweet, yet serious, and hardworking young girl. Who can speak frankly and maturely about a variety of topics. She will sometimes host audio only streams right before she goes to sleep or while in the bath and simply talk to her viewers about her life and her inner thoughts.

Background
On 2 May, auditions opened for what would become known as hololive 1st generation. Natsuiro Matsuri was one of five characters revealed in the initial audition announcement, along with Aki Rosenthal, Hitomi Chris, Shirakami Fubuki, Akai Haato. Auditions closed at midnight on 13 May, with selections beginning between May 9 and May 18. Matsuri's Twitter account opened on 16 May 2018, and her YouTube channel was created on 25 May.

Matsuri made her debut stream on 1 June.

An introduction video was uploaded on 9 June.

2018
On 1 November, she debuted her second 2D costume.

2019
On 1 April, she announced that she would receive her 3D model in the middle of April.

On 3 April commemorating this, she built a model of her in 3D in Minecraft. She later announced the debut date to be on 15 April. She debuted her 3D model during a stream on this date.

On 6 August, Matsuri showcased her 3D model swimsuit.

2020
On 1 January, she announced in Twitter that she would get her third 2D costume to celebrate the new year, this costume was later revealed the same day.

On 23 January, her YouTube channel was demonetized. A few minutes later, she said on her Twitter account that it was due to one of the songs she sung, claiming it was a mistake on Youtube's side, so she would reapply for monetization the next month.

On 24 January along with the other hololive girls up to the third generation, she debuted her 3D idol outfit at hololive's 1st fes. Nonstop Story.

On 30 January, she announced on her Twitter account the remonetization of her channel.

On 1 March, she teased on Twitter a new 2D model for her next stream. On 2 March, she revealed this 2D model, unlike her normal model, in this one Matsuri is a 6 year old girl and acts for the most part like one.

On 28 July, she announced on her Twitter account that her original 2D model would be get an update. She debuted her updated model during a stream later the same day, featuring more facial expressions, her hair including her ponytail and ahoge has improved movement and the previously still ribbon on her blouse now has movement, along with general movement improvements in line with the model capabilities of hololive members from the GAMERS unit onwards.

On 25 October, hololive's official Twitter account announced that she and Haato would get new 2D costumes. Matsuri debuted her fourth 2D costume on 28 October, a new set of casual clothes with a white jacket, she can use rabbit ears, cat ears, a black hat as well as glasses, she can now carry a sad sailor bunny plushie, additionally she got two new hairstyles both twintails.

On 14 December, she reached 700,000 subscribers, the third member of hololive's 1st generation and 15th member of hololive to do so.

2021
On 25 January, she reached 800,000 YouTube subscribers.

On 1 June, during her the third anniversary since her debut Matsuri reached 1,000,000 YouTube subscribers during a singing endurance stream. This makes her the 17th hololive member to reach that milestone, and the 12th member of the Japanese branch to do so. She is also the third member of Gen 1 to achieve it.

On 7 July, Matsuri's Twitter account was verified.

On 23 July, her birthday, Matsuri released her second original song "Hi Hi High Tension!."

On 22 September, hololive's Twitter account announced that Matsuri would get her fifth 2D costume.

On 25 September, Matsuri debuted her fifth 2D costume, with this costume Matsuri got two new hairstyle, both using loose hair, but one shows her forehead, she also got two pairs of animal ears, in this costume she wears a big black jacket with decorations in white and red including a belt, there is a small squirrel on the right side of her jacket, the jacket rests below the shoulders, the jacket can be removed, Matsuri also wears a long-sleeved orange shirt and black shorts, her socks and shoes are reminecent of her original outfit as they share the same color scheme. This outfit is really notorious as it includes hand movement and a gaming controller, being the first model in hololive to include such functionality by default.

On 31 October, Matsuri debuted a variant of her fourth 2D costume, that in lore temporarily turned her into a zombie, in this variant she has messier hair, baggy eyes, where here shocker used to by now she has stiches with darker skin, the logo on her jacket is now a skull and is dirty and ripped the same with her skirt, her right leg is bandaged, around the calf and her left leg around the thigh.

On 13 November, Matsuri announced that she's suffering from a cold, as evidenced by her poor throat condition, and would be taking a hiatus from streaming.

2022
On 4 June, as part of her fourth anniversary, Matsuri debuted a new hairstyle for her fifth 2D costume. In this hairstyle Matsuri has her front bangs cut and uses long twintails. Additionally she also got a new accessory, a bandaid above her nose.

On 7 July, hololive's Japanese Twitter account announced that the members of the first generation would get their models updated to the 3.0 version.

On 9 July, the members of the first generation debuted their 3.0 models. The update includes various new facial expressions including the ability to have teary eyes or stick out the tongue. They also received new visual cues to emphasize other emotions. They can also wave their hand, hold a videogame controller and use a keyboard and mouse without external assets.

On 23 July, during her birthday live, Matsuri debuted a new 3D costume. In this costume Matsuri uses loose hair with twintails at the sides, the edge of her hair have a pink gradient similar to Roboco-san, she wears headphones decorated with cat ears. In this costume she wears a white top with a black see through section that connects it with the white neck, the top is decorated with a pink bow. She wears a white asymmetrical mini skirt with a pink edge. Matsuri uses long black boots.

On 16 August, as part of the "hololive Summer 2022" event, Matsuri debuted her second 3D swimsuit. Unlike the original swimsuits from 2019 that had individual designs, these swimsuits are meant to be matching outfits similar to the 3D idol costumes. The swimsuits come in two types one with thin straps for the top and a diagonal cut mini skirt and the other one has ruffled straps in the top and an even mini skirt. Both version are white with various patterns including hololive's and Holoearth's logos, hearts and sparks. The swimsuits are personalized by including different colors to match each talent. Additionally they have the option to wear a hoodie.

On 25 August, continuing the "hololive Summer 2022" event, Matsuri debuted her 3D yukata. Like other 3D costumes the yukatas have a variety of styles that hololive members can choose from. The yukatas come in various colors and patterns including fireworks, flowers and goldfish.

2023
On 26 January, Matsuri debuted a new accessory for her fifth 2D costume. A pink monster themed hoodie with hearts on each arm.

On 19 March, Matsuri debuted her new 3D idol costume during hololive 4th fes. "Our Bright Parade" DAY2.

On 6 July, hololive's Twitter account announced that Matsuri would get her sixth 2D costume.

On 11 July, Matsuri debuted her sixth 2D costume. Matsuri has a middle part hairstyle with wavy locks. Matsuri wears a white T-shirt with the word "Kaoga E" printed in black. She uses a dark brown, plaid pattern, plank skirt. Matsuri has black socks and shoes. She can also wear a long blazer with the same characteristics as her skirt. The blazer has brown bear's head shaped buttons, in one of the pockets she carries a small teddy bear. She can also wear a bear shaped hat, hold a cup of tiramisu to reveal variously-patterned nails themed after tiramisu and wear glasses. Her illustrator Minamura Haruki described this outfit as "Korean style set-up coordinate with bear motif."

On 30 July, as part of the "hololive Summer 2023" event, during a karaoke relay, Matsuri debuted her third 3D swimsuit. The 2023 swimsuits are inspired in a sailor uniform. Members wear a two layered swimsuit, the first layer is blue from the straps going down diagonally to the center where each member has a mostly blue bow but one of the sides and the brooch are in one color representative of each member. The rest of the top is white. The edge has a semi circular cut. The lower piece of the first layer has two variants, one is a two layered blue skirt decorated with a white belt, a golden chain with some decorations hanging from it and a bow to the left and planks to the right. The second version is mostly the same but they wear blue shorts instead of a mini skirt. Matsuri uses the shorts. The second layer of the outfit is a matching striped bikini in white and another color depending on the member.

Discography

 * ''Main article: Natsuiro Matsuri/Discography

Events

 * On 23 May 2019, she made an appearance in hololive's collaboration with Dawn of the Breakers as one of the characters alongside Roboco, Aki Rosenthal, Shirakami Fubuki, Minato Aqua, Yuzuki Choco, Oozora Subaru and Ookami Mio.
 * On 27 November 2019, she made an appearance in hololive's collaboration with Azur Lane as one of the characters, alongside Shirakami Fubuki, Nakiri Ayame, Ookami Mio, Murasaki Shion, Minato Aqua and Tokino Sora, she was available from 27 November to 10 December.
 * On 13 August 2021, hololive's Twitter account announced that 12 members including Matsuri (representing the ORIX Buffaloes) would participate in a collaboration with the six professional Japanese baseball teams from the Pacific League, each team represented by two hololive members. The collaboration include promotional merchandise that could be brought, including hats, posters, keychains, among others, also a promotional match between ORIX Buffaloes vs SoftBank HAWKS scheduled for 3 October 2021 at the Kyocera Dome Osaka stadium called "hololive day."
 * On 19 May 2023, TOWER OF SKY's Twitter account announced that Matsuri, Shirakami Fubuki, Sakura Miko, Hoshimachi Suisei, and Yukihana Lamy would be appearing in the game as VTuber guest characters during the event "LIVE OF SKY," which would be avalaible from 30 May to 13 June 2023.

Mascot and Fans

 * She has a mascot called Ebifrion, part-lion part-fried shrimp. This is a pun on the words "Ebifurai" (fried shrimp) and "lion."
 * Her fanbase is officially called "Matsurisu" (まつりす). This is a portmanteau of the word "Matsuri" and "Listeners" (リスナー, Risunā. Japanese term for viewers). The word "risu" also means Squirrel in Japanese. Thus, they are represented by a small brown squirrel with chubby cheeks.

Trivia

 * Her mother, known as 'Mamatsuri', has been on streams with her when they do Q&As.
 * She has a younger brother who has appeared on some of her streams before.
 * Her dream is to be a voice actress.
 * She is terrible with horror games.
 * She likes dogs. Ironically, she is allergic to them.
 * Her family has a pet dog named "Kuu-chan" short for "Cream."
 * Matsuri is also allergic to citrus fruits.
 * She is a licensed electrician.
 * She is the thirteenth hololive member to join the official Hololive Subreddit as a moderator.
 * Her favorite foods include : Doughnuts, sea urchin, and sweets in general.
 * She has openly admitted to being a lolicon, referencing various mangaka's works in Comic LO as well as gushing and melting when Tokino Sora acted like a stereotypical loli on stream perfectly.
 * Matsuri likes Hoshikawa Sara a lot and considers her favorite VTuber.
 * She is a big fan of Nijisanji but says that even if she wasn't already in hololive, she wouldn't want to join Nijisanji because she prefers to enjoy them as a fan.
 * She has a great relationship with Himemori Luna that is often speculated by viewers to be more than friendship.
 * Matsuri is open about using her real voice when requested, which she has revealed and used on stream several times. However, she prefers not to use it regularly. She gave several reasons, such as:
 * It might confuse the first time viewer as the voice and appearance not matching.
 * Her cute voice gives off a high energy vibe while also makes her acting cute more easily.
 * Matsuri is one of a few hololive JP members to have a precisely known place of birth; in Matsuri's case, Aichi Prefecture.

Media

 * Matsuri Channel 夏色まつり - YouTube channel
 * Natsuiro Matsuri's corporate profile on hololive.hololivepro.com
 * @natsuiromatsuri - Twitter account
 * Radio 夏まつch - TwitCasting channel
 * natsuiromatsuri0 - TikTok account
 * 夏色祭Official - bilibili channel
 * @natsuiromatsuri - OPENREC.tv channel
 * /u/7216_official - Reddit account

Twitter hashtags

 * #夏色まつり - General
 * #夏まつch - Stream talk
 * #祭絵 - Fan art
 * #まつりは絵っち - Fan art (NSFW)
 * #抜いたぞまつり - Video clips
 * #きいたよまつり - Commentary on released voice dramas

Further readings

 * 夏色まつり - Nicovideo Encyclopedia
 * 夏色まつり - Pixiv Encyclopedia
 * 夏色まつり - Japanese Wikipedia
 * 夏色まつり - unofficial hololive Seesaawiki
 * 夏色祭 - Moegirl Encyclopedia
 * 나츠이로 마츠리 - Namu Wiki
 * Natsuiro Matsuri - Hololive Fan Wiki
 * Natsuiro Matsuri - Azur Lane Wiki
 * Natsuiro Matsuri - Unofficial Button