Lucid Multimedia

lucid Multimedia (formerly 4V Live) is an English Virtual content creator agency consisting of Virtual YouTubers presented by American entertainment company 4V.

"4V" stands for "For Virtual content creators. According to the FAQ on 4V Live official website, "[their] mission is to democratize the business of the entertainment industry for content creators, and [they] believe that the content creators should have the right to radical freedom of speech and access to ethical business support."

History
4V Live announced its first auditions on 19 December 2020.

2021
On 19 January, a promotional banner on reddit and Twitter revealed the names of 4V Live talent names Viv, Orion, and Lina.

On 7 July, 4V Inc announced the appointment of Jane Lee as the Head of Talent Management. She has experience in esports team management in South Korea and the United States with companies such as T1 (formerly known as SK Telecom T1).

On 12 July, the official debut schedule were released for 4V Live's first VTuber group, 4V Origins.

2022
On 18 January, the official announcement of 4V Live's next VTuber Class, 4Vnus, was released to the public.

On 28 August, 4V Live announced that Roza Coatl, formerly of the disbanded Haven-X group, would be joining as a solo entrant. Her official debut as a part of 4V Live was on 2 September.

2023
On 13 January, 4V Live announced their rebranding to become lucid Multimedia. They have scheduled re-debuts for their first generation, Origins, for 4 February.

Origins
Formerly 4V Origins. They debuted between July 16 and 18, 2021.

Vnus
Formerly 4Vnus. They debuted between January 28 and 29, 2022.

4V Farfarers
Roza is redebuting as part of 4V Live on September 2, 2022.