Kagami Hayato

Kagami Hayato (加賀美ハヤト) is a male Japanese Virtual YouTuber affiliated with NIJISANJI. He debuted along with Yorumi Rena and Hakase Fuyuki, forming a trio known as "SMC-gumi" (SMC組).

Profile
The president of the toy company "Kagami Industrial (加賀美インダストリアル)," he debuted as a virtual liver to promote his company's products.

Personality
As CEO of a toy company, Kagami maintains a youthful spirit despite the demands of the adult working world. However, due to the nature of his job, he maintains respectful language and etiquette at all times when addressing his viewers. During collaborations, Kagami usually provides commentary or acts as the straight man to others' antics. His solo streams often have a calm, relaxing atmosphere punctuated by his cheerful laughter and fun, quick-witted remarks.

However, Kagami also possesses a competitive spirit and hates to lose. He shows a child-like wonder and excitement when faced with toys and games that he has a strong interest in (e.g., mecha and other robots, big animals, insects, strong enemies, trading card games, etc.).

Kagami's intensity comes out when he passionately performs on stage. He combines his powerful singing voice with distinctive harsh vocals (e.g., growls, screams, pig squeal). As a fan of heavy rock and metal, he often sings songs that showcase these abilities. He is also known to exhibit his "bad habit" of high kicking when singing on stage.

Appearance
He has short, light brown hair and matching eyes and wears an office worker suit without a tie.

Streaming Style
Start Time: After 22:00 to 24:00 (JST). He very rarely streams during the day. The schedule and content for each stream is usually announced on his Twitter account at around 19:00 (JST).

Frequency: Around 4 or 5 days a week.

Duration: Usually at least 3 hours, but it tends to go on longer depending on the game (e.g., games published by From Software, Yakuza Series games, Katamari Damacy, etc.) or when the following day is a holiday.

Thumbnails: His streams often feature very distinct thumbnails with free or paid stock photos. While some are fairly straightforward interpretations of their respective games, for others it would be hard to determine the games that the thumbnails are for without seeing the game logo or reading the title.

Greeting: He starts every stream with a polite "Good evening, everyone. This is NIJISANJI-affiliated Virtual Liver and Kagami Industrial Representative Director, Kagami Hayato."

Sign off: He ends every stream by thanking his audience and wishing everyone a good night, followed by a wink. He does this in the hopes that by increasing the supply of his winks, it would cheapen its value.

Super Chat: Whenever he has time at the end of a stream, he makes sure to thank each and every Super Chat sender by name. Because of the sheer volume of Super Chats he gets, he has learned to do this at a very rapid pace. Unread Super Chats may carry over to the following stream/s or to a dedicated Super Chat reading stream.

Debut
Kagami made his first introductory tweet on 3 July 2019 and his debut stream on 6 July 2019. At the end of his debut introduction, he showed the short version of his original song "WITHIN". Three days after that, he premiered the short version as an MV.

2019
On 6 October, Kagami reached 100,000 subscribers on his YouTube channel and had a "singing stream" on the same day. After a short singing portion, he "forgot" to end the stream and got into a phone call. Immediately after, as a surprise, he unveiled his new outfit which consists of his casual attire. The costume also included options for carrying trading cards and for wearing an incom earpiece, similar to what characters in Yu-Gi-Oh sometimes wear.

On 13 November, Kagami along with the other members of SMC-gumi had their first sponsored stream (for Lenovo gaming PCs).

On 2 December, he celebrated his 28th birthday on stream by singing a number of songs and viewing birthday messages from other NIJISANJI livers. The following day, SMC-gumi had an offline collaboration stream to celebrate his birthday together. He received a birthday cake and letters from the girls. These were the first photos that he took with the camera he brought for himself as a present.

2020
On 1 January, his new key visual was announced and revealed on stream. Here, he struggled with trying to replicate the cool expression on his key visual.
 * The tweet also announced that, to commemorate their half-year anniversary, SMC-gumi would be releasing something on January 3. However, due to YouTube's automatic content ID system, the release of their cover of "Sugar Song and Bitter Step" was delayed until February 23.

On 24 January, a 2.0 brushup of his Live 2D model was announced and debuted on stream. Here, he struggled to wink and vowed to practice more.

On 13 February, he unveiled his 3D model for the first time when he performed in "NIJISANJI JAPAN TOUR 2020 Shout in the Rainbow!" at Zepp Fukuoka. Here, he performed the full version of "WITHIN," his new solo 'riginal song "PIERCE", and his original song with Kuzuha "Crow" for the first time. [see the Events section for more details]

On 21 February, he reached 150,000 subscribers right before a stream announcing the NIJISANJI x Duel Masters Play's collaboration.

On 9 May, he reached 200,000 subscribers. Afterwards, the full version of his original song "WITHIN" premiered. Although the timing was perfect, Kagami clarified that it was a complete coincidence that the MV was completed on that day. On May 19, the short version of the song reached 1 million views.

On 3 July, SMC-gumi had an offline collaboration stream to commemorate their debut anniversary. On July 6, the group had a stream relay (Yorumi → Hakase → Kagami) to unveil their new costumes. During his stream, Kagami also watched and reacted to his debut stream (the Puchisanji version, with English subtitles, can be viewed here).
 * These costumes were chosen from the Costume Illustration Contest that they held from 22 November 2019 to 15 January 2020. They received a total of 167 entries and the three members viewed some of the submissions on stream.

On 19 July, to celebrate 200,000 subscribers, he held a singing stream with live keyboard as accompaniment (by Wing-san).

On 10 August, he held his 3D model debut stream on YouTube by performing a free hour-long concert with a full band. The concert also included a "Super Large Special Guest" that featured in one of the songs.
 * This stream marked the first time that 6 people were simultaneously tracked in real-time in Japan and perhaps the world. The tracking technology also featured fine finger and drum movements. The band performed 9 songs and also took requests from the audience in order to prove that it was all happening live.
 * Kagami used his earnings from Super Chats to fund the project and give back to his viewers, the cost totaling to 7 digits in yen.
 * The stream reached over 130,000 in simultaneous viewership, 10 million yen in Super Chats, and #加賀美ハヤト3D (#KagamiHayato3D) was trending at No.1 on Twitter. By the following day, the video had reached 1 million views.

On 14 and 21 August, he appeared with Ex Albio as guests on Episodes 9 and 10 of Yashiro Kizuku and Sasaki Saku's official variety show, "Lever Gacha Daipan". Here, he brought a plastic model crawfish instead of snacks and revealed his difficulties with tying shoelaces.

On 28 August, his first original song "WITHIN" reached 1 million views.

On 6 October, SMC-gumi collaborated in 3D for the first time when they all performed in Day 2 of the Kyo to Aki no NIJISANJI live event. [see the Events section for more details]

On 23 November, he announced on Twitter that he will be taking a break from streaming until the 28th. Upon his return, he revealed on a chat stream that he had been hospitalized and had a surgery to treat his deviated septum.

On 1 December, he waited for and celebrated his 29th birthday on stream by weeding his island on Animal Crossing until midnight. On 3 December, SMC-gumi had a 3D collaboration stream to celebrate his birthday, where they eat hotpot and cake, play Momotaro Densetsu, and give gifts (Kagami also prepared thank you presents). The girls also gave him a special birthday present: cat ears, paws, and a tail that they can use for their 3D models.

2021
On 23 February and 9 March, he appeared with Nui Sociere as guests on Episodes 5 and 6 of "NIJISANJI's Class B Variety Show (Tentative)", hosted by Ibrahim and Hayase Sou. This fulfilled one of Kagami's goals for the year.

On 26 March, he became the main host, disciplinary committee head, and prosecutor of the segment "Help! School Trial" (Part 1, 2).

On 3 May, the full version of his original song "WITHIN" reached 2 million views.

On 10 May, NIJISANJI's first 2 voice dramas, "Kurogane no Folklore" and "Singularity Oratorio", were released. Kagami played the role of "Hayami" in the former.

On 11 May, an official live viewing event for the Gundam film "Char's Counterattack" was held at Nico Nico Live Broadcast to promote the film "Mobile Suit Gundam: Hathaway's Flash."

On 22 May, he unveiled his new costume which was based on the Zepp Fukuoka key visual for "NIJISANJI JAPAN TOUR 2020 Shout in the Rainbow!" (design by Aiko Batsumura). In addition to the different layers of the original outfit, a new hairstyle was also added.
 * During the stream, a teaser for the MV for his original song "PIERCE" was shown.

On 11 June, he premiered "the MV of his original song Tremolo Moon". The premiere was launched without warning in the middle of the night, despite expectations that "PIERCE" would be released first.

On 29 June, he premiered "the MV of his original song PIERCE".

On 3 July, SMC-gumi commemorated their 2nd anniversary with a collaboration stream. During the stream, Hakase and Yorumi read the letters that they had originally prepared for Day 2 of "Kyo to Aki no NIJISANJI".
 * On the same day, SMC-gumi also released a cover for the NIJISANJI official song "Virtual to LIVE," featuring artwork submitted by fans for the 2nd anniversary video.
 * Shortly after all that, they also released a short video that was shot after Kagami's birthday last year. It features the three members as cats.

On 6 July, to celebrate his 2nd anniversary, he featured a special project that he had been working on for himself. He commissioned award-winning Gunpla modelers (modeler: Re-ta, painter: tanakamushi) to create a custom Gunpla based on his angel costume.
 * The Gundam is called "MSA‐0011 [Ext] PLAN002A Ex-S GUNDAM Skyfall" and uses the following Master Grade kits as base: Ex-S Gundam/S Gundam (a favorite of his), PLAN303E Deep Striker (as the hammer), and MSN-04 Sazabi Ver.Ka. A build breakdown and behind the scenes discussion can be found here.

From 17 July to 15 August, he participated in and won Power Pro "NIJISANJI Koshien 2021" as the baseball coach of Kagami Business High School.

On 31 August, the 3.0 brushup of his Live2D model was announced. He later unveiled it on 17 September. Aside from improved motion, particularly in forward and backward movements, the update also featured four alternate expressions that he showed off on stream. (At the time of release, only the default costume had been updated to 3.0, with other costumes to follow).

On 17 September, it was announced that SMC-gumi will feature as in-game cards, skins, and accessories for the 2nd NIJISANJI x Duel Masters Play's collaboration. In addition, Kagami recorded a new original song titled "Kagiribi" that featured in the game as duel BGM (excerpt here). A full version will be released on his channel at a later date.

On 21 October, it was announced on NIJISANJI YouTube channel that Kagami, Kenmochi Touya, Fuwa Minato, and Kaida Haru were debuting as a unit under the name "ROF-MAO" (ろふまお). They have their own official YouTube channel and Twitter account. They launched their regular program called "ROF-MAO Juku" (ろふまお塾, ROF-MAO Cram School) on their official channel.

On 1 December, Kagami held a stream to countdown to his 30th birthday. Here, he showed some of the gifts he received, his questions about turning 30, the damage he received upon turning 30, and tickets to "Happy SMC Party."
 * The following night, December 2, he also held a call-in stream for the first time.
 * The official NIJISANJI shop released his Birthday Goods Set for the first time, featuring art from his original character illustrator (fuyuomi).

On 3 December, following the birthday commemoration, his first three original songs, "WITHIN", "PIERCE", and "Tremolo Moon" became available on various streaming services. On the day of release, iTunes ranking sales among Rock TOP SONGS in Japan for these songs rose to 3rd, 6th, and 5th, respectively.

On 5 December, he reached 450,000 subscribers on his YouTube channel.

On 13 December, "SMC Party" presented by Magic Lab (Yorumi Rena and Hakase Fuyuki) was held. Kagami was given various challenges to test his physical and mental strength in his 30s. The girls gave him various presents and Kagami gave back thank you presents as well.

On 14 December, SMC's cover of "Sugar Song and Bitter Step", currently the most viewed video on his channel, reached 8 million views.

2022
On 1 January, SMC's cover of "Kimi Ja Nakya Dame Mitai" reached 3 million views.

On 3 January, his original song "PIERCE" reached 500,000 views.

Kagami was scheduled to join the second day of "Fantasia", NIJISANJI's 4th anniversary concert, on 23 January, however, on 20 January, NIJISANJI announced that Fantasia would be cancelled due to 4 out of 8 performes for day 2, including Kagami, testing positive for COVID-19. Kagami would take a break from streaming to recover. He returned on 25 January.

On 4 February, a collaboration between Irohani Wine and Kagami was announced. The wine manufacturer produced 3 types of wine (Bordeaux red, white, and rosé) based on Kagami's image and personality. Each set of 3 came with a wine glass (available in gold and silver color). A limited run of 3000 sets went on sale on February 7.
 * On February 18, Kagami held an online tasting stream to promote the collaboration. In keeping with the wines' theme of being "beginner-friendly," he also discussed and introduced food and wine pairings and wine mixes. He also viewed a message video from the wine producer.

On 15 March, ROF-MAO's original song "Zenshin Sengen" reached 2 million views.

On 30 March, he unveiled his new costume, a kimono, with the option to remove the haori. In addition to his new costume, a new hairstyle and new glasses were added.
 * In the same stream he revealed that the long anticipated MV version of his and Kuzuha's original song "Crow" would be released the following day. The two first started writing the lyrics onstream (part 1 and 2) in 2019, and the completed song was first unveiled during "NIJISANJI JAPAN TOUR 2020 Shout in the Rainbow!". It was written with the intent to reach 1 million plays.

On 31 March, the music video for "Crow" premiered on Kuzuha's channel.

On 1 April, SMC-gumi pulled an April Fools prank, in which Kagami became his 11 year old self while Yorumi Rena and Hakase Fuyuki became their genderbent (male) forms. Coincidentally, on this day, SMC's cover of "Sugar Song and Bitter Step" reached 9 million views.

On 18 April, Kagami reached 500,000 subscribers on his YouTube channel.

On 9 June, all ROF-MAO members revealed their Live2D unit outfits. Later, on 15 June, Kagami showed off the outfit on his own channel, additionally, he also revealed that he is able to remove his piercings.

On 15 June, Kagami's prize for winning "NIJISANJI Koshien 2021" was revealed: a cover of "Flying High", the theme song for the "Jikkyō Powerful Pro Yakyū Championship 2017", which players can buy in the game "eBaseball Powerful Pro Baseball 2022" as a BGM. The full version was uploaded on PowerPros official channel.

On 3 July, SMC-gumi held a live concert to celebrate their 3rd anniversary, that was previously announced on 25 June, at the end of their Mario Party collab. In addition to the the concert, they promoted their 3rd anniversary goods and announced that the group would be getting their own original song with a fully animated MV.

Discography
Main page: Kagami Hayato/Discography

The short version of "WITHIN" was first released during Kagami's debut stream. The full version was later performed live on stage during NIJISANJI JAPAN TOUR 2020 Shout in the Rainbow!, in Zepp Fukuoka. Other onstage performances include: NIJISANJII AR Stage LIGHT UP TONES.

"PIERCE" was first released when he performed it live on stage during "NIJISANJI JAPAN TOUR 2020 Shout in the Rainbow!", in Zepp Fukuoka. Other onstage performances include: "NIJISANJI NEXT BEAT".

"Tremolo Moon" was first released when he performed it live on stage during "NIJISANJI Anniversary Festival 2021" (VACHSS Stage). Other onstage performances include: "Vtuber Rock Revolution" (feat. Inui Toko).

"Viking" was first released when they performed it live on stage during "NIJISANJI AR Stage LIGHT UP TONES".

Concerts and Live Events
A passionate performer, Kagami often features in both Liver-organized and officially organized concerts and live events. He is known to sing rock and metal, Vocaloid, anime, and original songs. However, he has also performed some unexpected songs when collaborating with other performers.

2019 2020 2021 2022
 * On 2 August, Kagami participated in the free rock relay concert, "NIJI-ROCK FES". He was the first to perform [Part 1] followed by: Saegusa Akina [Part 2], Amemori Sayo [Part 3] , Todoroki Kyoko [Part 4] , Ryushen [Part 5] , Joe Rikiichi [Part 6] , and Yumeoi Kakeru [Part 7] . He also provided backing vocals for a song in Amemori's part.
 * On 27 December, the same group performed another free rock relay concert simply called "NIJIROCK". Kagami was again first to perform [Part 1], followed by: Todoroki Kyoko [Part 2] , Amemori Sayo [Part 3] , Joe Rikiichi [Part 4] , Ryushen [Part 5] , Yumeoi Kakeru [Part 6] , and Saegusa Akina [Part 7] . He later revealed that in order to perform with a live band, got 6 microphones, hired a sound engineer, and spent 500,000 yen in equipment. During the concert, he performed the full version of his original song "WITHIN" for the first time.
 * On 13 February, Kagami performed in the Zepp concert tour "NIJISANJI JAPAN TOUR 2020 Shout in the Rainbow!" [available on Blu-ray] at the Zepp Fukuoka venue, revealing his 3D model for the first time.
 * On 19 September, Kagami performed on Day 2 of the "Kyō to Aki no NIJISANJI ～Kyō wa Sumeshi～" live event at the annual Kyoto International Manga Anime Fair, alongside Yorumi Rena and Hakase Fuyuki. A digest video is available on the official NIJISANJI YouTube channel.
 * On 29 December, Kagami participated in the "2020 NIJISANJI Unit Music Festival" 「2020 にじさんじユニット歌謡祭」which is an event held and organized by Rindou Mikoto and hosted by her and Kenmochi Toya. A total of 15 livers performed in 15 different unit combinations. The free concert lasted more than 2 hours and is available for free on Rindou's YouTube channel.
 * On 26 and 28 February, Kagami performed twice for the "NIJISANJI 3rd Anniversary Festival 2021".
 * On 24 April, Kagami performed in the "Virtual Japan Circuit Nagoya" online live concert, along with Yashiro Kizuku and Hanabatake Chaika. An archive of the free part is still available on the event's official YouTube channel.
 * On 31 July, Kagami performed in Day 1 of "NIJISANJI AR Stage LIGHT UP TONES" [available on Blu-ray] along with Higuchi Kaede, Ryushen, Hanabatake Chaika, Machita Chima, Joe Rikiichi, Yumeoi Kakeru, and Levi Elipha. He sang 1 solo song and 5 collaboration song.
 * On 11 September, Kagami was a “Live Part Guest" in Shizuka Rin’s solo event "RECOLLECTION" alongside Tsukino Mito, Higuchi Kaede, Dola, Joe Rikiichi, Shimamura Charlotte, Riona Tono, Neki, Hanabasami Kyo, and Fuyuno Saya. Morinaka Kazaki, Kanae, and Shibuya Hajime were regular guests.
 * On 26 September, Kagami participated in the free rock relay concert "VTuber Rock Revolution" 「#Vtuberロック革命」. Participants performed in this order: Fuwa Minato [Part 1], Inui Toko [Part 2] , Kagami Hayato [Part 3] , Higuchi Kaede [Part 4] , and Ryushen [Part 5] . Kagami also featured in Parts 4 and 5. The same band that performed during his 3D debut played for all parts of the concert.
 * On 30 October, Kagami performed in "NIJIROCK NEXT BEAT" at Yokohama Pia arena MM, along with other NIJIROCK unit members Todoroki Kyoko, Saegusa Akina, Ryushen, Amemori Sayo, and Joe Rikiichi.
 * On 31 December, Kagami participated in "2021 NIJISANJI Unit Music Festival" 「NJU歌謡祭2021」which is an event held and organized by Rindou Mikoto and hosted by her and Kenmochi Toya. This year, a total of 58 livers performed in 37 different unit combinations. Clocking in at more than 6 hours, due to the length and volume of the concert, it was split into two parts. The First Half (前半) and 2nd Half (後半) are available for free on Rindou's YouTube channel.
 * On 17 March, Kagami performed with pianist Marasy in a 3D Virtual Collab LIVE at the latter's NicoNico channel. The first part, roughly 30 minutes, was free for anyone to watch. The second part was only available to members of Marasy Channel. The timeshift streams was available until 24 March.
 * On 22 May, Kagami was guest at Levi Elipha's 3rd anniversary live concert. Other than Kagami, Hayase Sou, Dola, Maimoto Keisuke, Joe Rikiichi, Machita Chima, Inui Toko, Sister Claire and Fushimi Gaku were also guests.
 * On 27 July, Kagami participated in the "NIJISANJI 3-Man Live, AIM HIGHER" at the Yokohama Pia Arena MM. The 3 performers included: Kuzuha, Kanae, and ROF-MAO. The timeshift was be available until 10 August.
 * Kagami appeared in NIJISANJI Fes 2022, which occured from 30 September to 2 October. He participated in two stages: Fantasia Day 2 and ROF-MAO stage.

Game Tournament Participation

 * On 29 February 2020, the "NIJISANJI Splatoon 2 Cup" (にじさんじスプラ杯) was held with a total of 48 participants competing under 12 teams. Kagami participated under Team B, named "Bachelor", with Elu, Mahiro Yukishiro, and Nui Sociere. Their team won the first round against Team G (Yorumi Rena, Mayuzumi Kai, Fumi, and Gwelu Os Gar) but was eliminated on the second round by Team C (Harusaki Air, Sakura Ritsuki, Shellin Burgundy, and Shirayuki Tomoe).
 * On 20 and 21 June 2020, the "NIJISANJI Splatoon Tournament" (にじさんじスプラトゥーン大会) was held with 44 participants competing under 11 teams. This time, Kagami participated under Team H, named "Team 321" (read as "Team Satsui"), along with Gundo Mirei, Naraka, and Fumi. On Day 1, they faced Team I (Ibrahim, Melissa Kinrenka, Yuhi Riri, and Emma★August) during the qualifying round. On Day 2, they faced Team J (Harusaki Air, Kanda Shoichi, Aizono Manami, and Elu) in the semi-finals and Team E (Dola, Sukoya Kana, Makaino Ririmu, and Genzuki Tojiro) in the finals. After defeating these 3 other teams to climb the tournament brackets, their team won the tournament. Kagami provided his POV on both days (Day 1, Day 2).
 * From 13 to 15 August 2021, the "NIJISANJI Koshien 2021" (にじさんじ甲子園2021) was held by Maimoto Keisuke and Tenkai Tsukasa. Kagami participated as one of the coaches and won the tournament [playlist].
 * From 18 and 26 December 2021, the "4th Mario Kart NIJISANJI Cup" (第4回マリカにじさんじ杯) was held with a total of 78 participants (77 in the individual competition and 48 in the team competition). On 19 December, Kagami passed the Individual Qualifiers under League A. On 26 December, he participated and was eliminated in the League C Quarterfinals. This marked his first time joining the annual Mario Kart NIJISANJI Cup. After all SMC-gumi members were eliminated, the three of them held an impromptu Mario Kart session of their own.
 * On 20 and 21 November 2021, Kagami and Ex Albio held the "3rd NIJISANJI Splatoon Tournament" (第3回にじさんじスプラトゥーン大会), with a total of 52 participants competing under 13 teams. Kagami participated under Team G, dubbed「キル社会科見学」(literally: "Kill Social Studies Fieldtrip"), along with Todo Kohaku (team leader), Hakase Fuyuki, and Nishizono Chigusa. Their team was eliminated in the first round by Team C (Nagao Kei, Elu, Yukishiro Mahiro, and Levi Elipha). Although he did not stream his POV during the tournament, his team's performance can be viewed via his teammates' POVs). In addition to competing, he also provided live commentary for both days of the event (Day 1: with Ex Albio and Ibrahim, Day 2: with 2438 Gakuen and Atobaru).
 * From 12 to 14 August 2022, the "NIJISANJI Koshien 2022" (にじさんじ甲子園2022) was held by Maimoto Keisuke and Tenkai Tsukasa. Kagami participated as one of the returning coaches and got 5th place [playlist].
 * On 16 October 2022, "NIJISANJI Splatoon Festival", a more casual Splatoon event, was held by Fuwa Minato and Furen E. Lustario, with over 90 Livers participating, including overseas ones, forming a total of 24 teams. Kagami was part of Team 7, named グミ組 (Gumi Gumi), consisting of Kagami himself, Nui Sociere, Chihiro Yuki and Oliver Evans.

Relationships

 * "ROF-MAO" 「ろふまお」 - Kagami Hayato, Kenmochi Touya, Fuwa Minato, and Kaida Haru. 2434 ROF-MAO logo.jpeg
 * Officially debuted as a unit on 21 October 2021. They are the third NIJISANJI unit to have their own YouTube channel after ChroNoiR and JuvveL. The name was derived from the internet slang ROFL-LMAO.
 * They aim to deliver content that can make them become "Good Guys" and "Cool Adults" by overcoming trials.
 * They have a regular program called ROF-MAO Juku (ろふまお塾, ROF-MAO Cram School) that premiers on their YouTube channel every Thursday at 10 PM (JST).
 * Media: Website | YouTube | Twitter | Instagram | TikTok
 * Hashtags: #ろふまお - General tag #ろふあーと - Fan Art tag #ろふまお塾 - ROF-MAO Juku


 * "SMC-gumi" 「SMC組」 (Sumeshi-gumi, SMC Group) - Kagami Hayato, Hakase Fuyuki, and Yorumi Rena. These three debuted together. SMC is an acronym for their respective roles: Scientist (Fuyuki), Magician (Rena), and CEO (Kagami).
 * "le jouet" - Kagami, Ryushen, and Yumeoi Kakeru. The name comes from the french words "the toy".
 * "NijiRock" 「にじロック」 - Kagami Hayato, Todoroki Kyoko, Saegusa Akina, Ryushen, Amemori Sayo, and Joe Rikiichi
 * "Mabuten" 「魔武天」 (short for "Mabudachi Tempest") - Kagami Hayato, Amamiya Kokoro, Ars Almal, Kaida Haru, Shellin Burgundy, Honma Himawari, and Fuwa Minato
 * "VACHSS" - Kuzuha, Kanae, Kagami Hayato, Fuwa Minato, Kenmochi Toya, and Yumeoi Kakeru. (The group's name stands for Vampire, Angel, CEO, Host, Student, Singer/Songwriter)

Trivia

 * Color: #B9ADB9
 * Because his image color is not quite suitable for penlights, he tends to instead be represented with the color white in concerts (e.g., "Shout in the Rainbow!", "Kyo to Aki no NIJISANJI", and "NijiFes 2021"). He has also been represented with violet for "NIJIROCK NEXT BEAT".
 * He is also sometimes associated with the color red (e.g., his costume for "Shout in the Rainbow!" and his costume for the ROF-MAO key visual).
 * Kagami's profile from Episode 9 of Yashiro Kizuku and Sasaki Saku's official variety show, "Lever Gacha Daipan":
 * Q1. Appeal point? "I'm a Representative Director."
 * Q2. Charm point? "I'm a Representative Director."
 * Q3. Something you've been into lately? "Lemon Sour" (A kind of alcoholic drink.)
 * Q4. How would you like to spend a day-off? "I start by thinking, 'What should I do today?' Then at around 9:30, I go have a meal at a restaurant I've never been to. I drop by a bookstore to browse aimlessly and afterwards, carrying a book I purchased based on the cover, I have lunch at a different restaurant. I then go home and surf the internet while building plastic models that I have piling up. By the time the sun sets, I think about what to stream and then stream. I retire for the night sometime at around midnight to 3AM."
 * Q5. What do you like/dislike? "Likes: Soba, Dislikes: Natto"
 * Q6. Most recent incident? "I impulsively bought a bike after reading Yowamushi Pedal manga." (It cost him 80,000 yen.)
 * Q7. Someone you look up to? "Mr. Koji Murofoshi, Mr. Gozo Shioda, Mr. Gachapin, Ms. Suzuhara Lulu."
 * Q8. A habit/thing you tend to do? "Clapping my hands after disinfecting them with alcohol."
 * Q9. What's the turning point in your life? "When I listened to music with earphones for the first time."
 * Q10. A secret you haven't told anyone? "I'm reallyyyyyyyyyyyyyy bad at tying bow knots."
 * In addition to being really bad at tying bow knots, he is also barely able to tie a Windsor knot, which is commonly used for neckties.
 * When announcing his streaming plans for the day, he tends to tweet with a set format and adds little trivial details about himself as an introduction. If he's in a hurry, he would instead tweet quick sentences (sometimes in parentheses).
 * Kagami is a fan of heavy rock and metal, and is capable of singing/shouting with death metal vocal techniques.
 * He is a big Gundam nerd so, in addition to his Gunpla hobby, mentions of related anime, movies, and games also often occur.
 * Before assuming the role of Representative Director, as per his father's policy, he worked various jobs to gain more experience and to learn more about society. Some of the jobs he had include: a supermarket cashier (his first part-time job during high school), a stagehand for a hero show, a clerk at a used card shop, and a customer service representative.
 * He often refers to animals and other similar creatures with the honorific -san (e.g., butterfly-san, duck-san, Bolmeteus White Dragon-san, Morpeko-san, etc.). He also has a habit of referring to them as "この人" (lit. "This person") despite them not being human.
 * He tends to raise his hands in front of his chest or to hide his face whenever he's flustered or embarrassed.
 * He sometimes draws a little smiley face next to his signature.
 * He first pierced his ears in high school.
 * He shares his character designer with Ver Vermillion of NIJISANJI EN, Rikka of HOLOSTARS, and Urase Suu of MiLive.

Preferences

 * Likes
 * Food: Chocolate, soba, mentaiko, grilled salmon sushi
 * Manga: Blackjack, Trigun, Baki, HUNTERXHUNTER, Majin Tantei Nougami Neuro, Akumetsu, Kaiji, Kingdom
 * Fictional Characters: Kuwabara Kazuma and Enki (Yu Yu Hakusho), Nijimura Okuyasu (Jojo's Bizarre Adventure: Diamond is Unbreakable) , Jogo and Nanami Kento (Jujutsu Kaisen)
 * Dislikes
 * Food: Natto, sea urchin, anything slimy in general

Notable Gaming Streams
Although Kagami has a varied taste in games and could play Bloodborne one night then Animal Crossing the next, he often gravitates towards playing particular titles. Featured below are some notable examples of games that he is often seen playing or has spent a significant amount of time playing.


 * From Software Games. Kagami tends to play with a "Muscle Brain" style, often prioritizing high damage and defense.
 * Dark Souls Series. Kagami played Dark Souls for the first time in this order: "Remastered" [playlist], "Dark Souls 3" [playlist] , and "Dark Souls 2" [playlist] . Even though he himself admitted that he was not particularly good at the game, he enjoyed himself as he kept learning while playing. No matter how many times he was beaten down by strong enemies, he never lost heart and kept trying again while laughing lightly. He played all games to completion.
 * Sekiro: Shadows Die Twice. [playlist] After developing "From Software Brain," Kagami proceeded to challenge Sekiro. As with Dark Souls, he quickly became addicted and would even play off-stream.
 * Bloodborne. [playlist] Kagami wanted to play Bloodborne right before Elden Ring was released. At first, he was confused by Bloodborne's difference from the Dark Souls series, but he quickly got used to it. He also got attached to the weapon Stake Driver, which has a short reach but a powerful attack output. On 24 December 2021 he played more than 9.5 hours, making that his longest stream yet.
 * Elden Ring. Kagami recently bought a PS5 and was planning to start playing Elden Ring in March 2022, but had to delay until late April 2022.


 * Trading Card Games. Kagami loves playing different card games digitally and physically. He is known to play the following trading card games: Yu-Gi-Oh, Duel Masters, Magic the Gathering, Pokémon, and Digimon. He often has ridiculously good luck when opening booster packs. He plays with both fellow livers and listeners, and would occasionally build unusual decks to challenge himself.
 * Yu-Gi-Oh. A big fan of the physical card game since childhood, Kagami has streamed himself playing different digital versions of the game ("Legacy of the Duelist" [ playlist ], "Master Duel" [playlist] ). In Master Duel, he would duel listeners under certain card restrictions (e.g., Normal cards only). He was able to reach Platinum 1 with a Drytron deck. He also created a dedicated Discord server so NIJISANJI livers from all branches can more easily play Master Duel together. He dubbed this the NIJISANJI Battle City, after the tournament that Yu-Gi-Oh's Seto Kaiba held. Kagami has also opened Yu-Gi-Oh oripa lucky bags on stream: with Yorumi Rena (500,000 yen lucky bag); with Yorumi and Hanabatake Chaika (part 1, 2).
 * Duel Masters. [playlist] Because he plays the physical version of the card game, he quickly started playing the digital version, "Duel Masters Play's" (DMPS), upon release. He often purchases booster packs worth 30,000 yen or more and opens them on stream with unusually good luck. He frequently appears as a guest or commentator in DMPS's official YouTube channel. He was involved in both NIJISANJI x DMPS collaboration events and was featured in in-game cards, skins, and accessories during the 2nd collaboration. In addition, Kagami recorded a new original song titled "Kagiribi" that featured in the game as duel BGM (excerpt here). A full version will be released on his channel at a later date.
 * Magic the Gathering. Apart from playing the digital version of the game, "MTG Arena" (MTGA), he also plays the physical card game and occasionally shows his purchases on stream or on his Twitter. He occasionally streams sponsored MTGA invitational early access events (MTGM21, Zandikar's Dawn, Cardheim) along with Yashiro Kizuku and Hanabatake Chaika. These three livers have also opened MTG oripa lucky bags on stream (1 million yen lucky bag with Yashiro, 1.8 million yen with Yashiro and Chaika). Kagami also once did an ASMR stream while opening booster packs.


 * Yakuza Series Games. Kagami has played the following Yakuza games in order: "Kiwami" [playlist], "0" [playlist] , "Kiwami 2" [playlist] , "Yakuza: Like a Dragon" [playlist]. . He tends to stream these games for a long time, often exceeding 6 hours. He would also often become absorbed in mini-games. He has grown particularly fond of the character Majima Goro. He is currently playing the spin-off game, "Judgment: Remastered".
 * Pokémon Series Games. Kagami has experience playing the following Pokémon games: Red/Green, Gold/Silver, Sword/Shield [playlist], Shining Pearl [playlist] , Arceus [playlist] . Starting with Pokémon Sword, he developed a habit of naming his pokémon after cards, Gundam, manga characters (particularly from Baki), and characters from games that he has played.
 * Horror Games. Kagami has a very strong tolerance for horror games. He rarely ever screams or gets jump-scared and instead maintains a calm, cheerful demeanor throughout. He has played the Resident Evil 7: Biohazard [playlist] and Resident Evil Village [playlist], Little Nightmares and its DLC [playlist] as well as the sequel [playlist] and various games from Chilla's Art.
 * Katamari Series. Kagami has played "Katamari Damacy REROLL" [playlist] and "We Love Katamari" [playlist] . Always up for a challenge, he would often aim to exceed the requirements for passing any given stage by trying different routes in search of more efficient ones. He has done multiple endurance streams. Katamari, specifically its bear and cow stages, is notable for frustrating him enough to drink alcohol just to get through the game on three different occasions.
 * Animal Crossing: New Horizons. [playlist] Kagami has a distinct style of playing this game. After aptly calling his island "Gatling Island," he progressively outfitted it for battle by fortifying it with stone walls and canons, designing a walled castle to serve as his home, building a "Dark Souls-like" maze at the entrance to his island, and specifically recruiting villagers that "look strong." During 6 and a half hour attempt to raise his island rating, he declared Isabelle an enemy and dubbed her the "Flower Demon." He has crafted other areas of his island that reflect his different interests (such as building a seedy arcade and a tokusatsu set). He enjoys collecting and catching bugs. Kagami also played the DLC Animal Crossing: Happy Home Paradise, where he fulfilled clients' requests in very unusual and unexpected ways that he then used to craft interconnected narratives involving the villagers.
 * Boku no Natsuyasumi 2: Umi no Bouken-hen. [playlist] This game literally translates to "My Summer Vacation 2: Sea Adventure Chapter" and involves playing as a young boy who's spending his summer vacation in a Japanese coastal town. Because of its peaceful and nostalgic gameplay, Kagami would sometimes share little snippets and trivia about his childhood. The game also features collecting and bug battles—things that Kagami passionately latched on to.
 * Hitman Series. Kagami has played the first game [playlist] and its sequel [playlist].
 * Ark. [playlist]

Media

 * Kagami Hayato's corporate profile on the official NIJISANJI website
 * Hayato Kagami - YouTube Channel
 * @H_KAGAMI2434 - Twitter account

Twitter hashtags

 * #加賀ミーティング - Stream talk
 * #加画美 - Fan art
 * #前加画美 - Fan art (NSFW)
 * #カガミノボイス - Commentary on released voice packs

Further readings

 * 加賀美ハヤト - Unofficial NIJISANJI Wiki
 * 加賀美ハヤト - Nicovideo Encyclopedia
 * 加賀美ハヤト - Pixiv Encyclopedia
 * 加賀美ハヤト - Japanese Wikipedia
 * 加贺美隼人 - Moegirl Encyclopedia