Usada Pekora

Usada Pekora (兎田ぺこら) is a female Japanese Virtual YouTuber associated with hololive, debuting as part of its third generation of VTubers under the name of "hololive Fantasy" (ホロライブファンタジー) alongside Uruha Rushia, Shiranui Flare, Shirogane Noel and Houshou Marine.

Profile
"Hiya-peko! Hiya-peko! Hiya-pekooo! I'm Usada Pekora, peko!"

A lonely rabbit-eared girl who loves carrots. She loves them so much that she always brings a few anywhere she goes.

Personality
Pekora hails from the nation of Pekoland, where she claims she is a member of royalty. While not much is currently known about Pekoland, it is assumed that its denizens are, like Pekora, Animals humans with rabbit-ears and comparatively long lifespans, and that the rabbit-motif apparent in Pekora's fashion and accessories is significant to their culture. According to Pekora, "peko" is the only word in the Pekolandish language. In-line with her claims of a royal upbringing, Pekora's personality can be described as outwardly bratty, haughty, immature and surly, but genuinely playful and friendly. But when not on camera she has been noted by other hololive girls as polite and shy to as she doesn't like people in her space, as well as one to internalize her pain (as noted by Houshou Marine) which ended up prematurely ending one of her streams with her in tears.

Pekora is infamous for mischief, to the point where other hololive members will instantly become suspicious of any project if they learn that Pekora was involved. While her intended victim is usually Sakura Miko, no one is exempt from her trolling, not even herself. Pekora's fans appropriately display this same kind of attitude and are known to ruthlessly tease her through the chat when the opportunity arises. In spite of everything, Pekora still wants to be recognized as a real idol, but to her chagrin, fans mostly think of her as a "comedian" and "crazy rabbit," not helped by her constant sprees of often self-inflicted misfortune. Even when she is in a idol-like scenario, something always backfires on her. Fittingly, she is also particularly well-known for being able to almost instantly flip between smugly gloating and desperately begging for help/forgiveness depending on whether or not she has the upper hand in a situation.

Pekora has a distinctive laugh (frequently represented in text as "AH↓ HA↑ HA↑ HA↑") somewhat resembling that of an older female aristocrat, and frequently interjects her sentences with the "-peko" suffix, though she has been known to forget this occasionally. She asserts her dominance by shouting "PE↗ KO↘ PE↗ KO↘ PE↗ KO↘."

Background
Pekora was first introduced in a tweet on 13 June 2019, alongside the other members of the third generation. Of the five members Pekora and Rushia were not open for audition.

On 7 July during the hololive karaoke session, her name and Twitter account were officially announced alongside Uruha Rushia.

On 28 May 2019 her Twitter account was opened while her YouTube channel was opened on 3 July. She debuted on YouTube with her introductory stream on 17 July.

2019
On 10 December during a stream she announced that she would get a 3D model, which was later reconfirmed on her Twitter account. Her 3D model was shown during a stream on 14 December, being the third of her generation to get it, after Shirogane Noel and Uruha Rushia.

2020
On 1 January she announced on Twitter that she would debut a new year's 2D costume, which was later revealed in a stream the same day. This is her second 2D costume overall.

On 24 January along with the other hololive girls up to the third generation, she debuted her 3D idol outfit at hololive's 1st fes. Nonstop Story.

On 22 July, Pekora reached 500,000 subscribers on her YouTube channel, making her the 4th hololive member to reach this milestone and the first of her generation.

On 4 December, she reached 1 million YouTube subscribers during a stream being the fourth member of hololive to reach this milestone after Gawr Gura, Inugami Korone and Shirakami Fubuki and the third to do so on the Japanese branch. She is also the first member of hololive JP's 3rd Gen to reach it.

On 13 December, she revealed her VTuber job to her mother live on a stream with over 120,000 viewers. Pekora previously had kept it a secret from her family, and had previously decided to reveal it upon reaching 1 million subscribers.

2021
On 12 January, on her birthday stream, Pekora debuted her first solo original song: Pekorandom Brain! with the official MV of the song being published just a bit later.

On 6 March, Pekorandom Brain! surpassed 1,000,000 views.

On 1 April, Pekora debuted her third 2D costume, a prison outfit during a stream in which she was tossed in jail for various crimes including but not limited to, stealing carrots, cruel pranks in Minecraft, being a gambling addict instead of saving the world in Dragon Quest and for being too cute. The costume features an ear-sock beanie, chained bunny eared collar, a carrot styled ball and chain strapped to her ankles (and Don-chan) and a ripped shirt, all of which styled after classic monochrome prison stripes. She was not allowed her freedom unless she could prove she had redeeming qualities that her friends remember about her, all while trying to scheme how to break out.

On 2 June, she reached 1,500,000 YouTube subscribers during a singing endurance stream. This makes her the 3rd member of hololive to achieve this milestone, as well as the 2nd member of hololive JP. She is also the first member of hololive JP's 3rd Gen to achieve it.

On 17 July, during her second anniversary celebration, Pekora debuted a new asset as she can now use a Nousagi on top of her head, Nousagi mimics Pekora's facial changes and expressions.

On 21 November, to promote hololive Fantasy's 1st live concert, FAN FUN ISLAND, hololive Fantasy debuted their group original song "Interact Fantasia."

On 16 December, hololive's Twitter accounts announced that Pekora would get her fourth 2D costume.

On 19 December, Pekora debuted her fourth 2D costume. With this outfit Pekora got two new hairstyles, one with loose hair and small buns at the sides decorated with blue ribbons and carrot shaped pins on the front, and another one with short hair and small twintails at the sides decorated with thinner blue ribbons and three carrot shaped pins near her twintails, notably on with this hairstyles Pekora uses her rabbit ears tied up making them look like a ribbon on her head, however Pekora also has the option to use her ears untied. on her left ear Pekora wears an earring that looks like a small bunny peeking out. In this costume Pekora wears a white shocker, a white sailor fuku, the ribbon of her dress has two shades of blue and on the left side is has bunny's ears white silhouette, the sleeves and the edge of the skirt have light blue lines as decoration, Pekora can also wear a darker blue jacket that is falling below her left shoulder, on the right side she carries a carrot in one of the pockets underneat this pocket the jacket is decorated with a blue lace tied up into a ribbon. Pekora's shoes are of the same shade as her jacket, the tip of ther shoes are white making the silhouette of bunnies, on the back of the shoes there are small white buns that resemble bunnies' tail. Additionally Pekora can wear white and orange shades the right one is shaped like a heart and the left one like a bunny's head.

2022
On 14 May, Pekora announced that due to the worsening of her throat's condition, she would have to take a break from streaming for one to two months.

On 11 July, Pekora's Live2D model was updated to the 2.0 version, with better range of movements.

On 16 July, she debuted new accessories for her main costume. Pekora can now use swords, water guns and hamburgers in her hair instead of her usual carrots.

On 5 August, Pekora reached 2,000,000 YouTube subscribers during a karaoke stream, making her the 4th hololive member, the 2nd Japanese member, and the 2nd of the third generation to reach this milestone.

On 9 August, as part of the "hololive Summer 2022" event, Pekora debuted her 3D swimsuit in a stream held on hololive's Japanese YouTube channel alongside Shirakami Fubuki, Hakui Koyori and Yukihana Lamy. Unlike the original swimsuits from 2019 that had individual designs, these swimsuits are meant to be matching outfits similar to the 3D idol costumes. The swimsuits come in two types one with thin straps for the top and a diagonal cut mini skirt and the other one has ruffled straps in the top and an even mini skirt. Both version are white with various patterns including hololive's and Holoearth's logos, hearts and sparks. The swimsuits are personalized by including different colors to match each talent. Additionally they have the option to wear a hoodie.

On 29 August, continuing the "hololive Summer 2022" event, Pekora debuted her 3D yukata. Like other 3D costumes the yukatas have a variety of styles that hololive members can choose from. The yukatas come in various colors and patterns including fireworks, flowers and goldfish.

On 17 December, Pekora debuted her fifth 2D costume. Pekora received three new hairstyles. In first one she uses small twintails, in the second one Pekora use small buns to the sides, in the third variant she uses long straight hair. Pekora's bunny ears are covered by a black headband giving the impresion that they are just accessories. Pekora wears a strap mini dress and a big bow on her back, Don-chan comes from her back and and leans over her shoulder. The dress has ruffly collar, sleeves, chest and skirt, these section have two variants, light blue and white, and black. Pekora can wear a black and white mask with bunny ears that can change its expressions. She wears long fishnets and black heels.

2023
On 12 January, during her birthday live, Pekora debuted a new 3D costume called "Pekoland Princess." Pekora has a new hairstyle using long twintails that are partially braided and decorated with small white flowers. As a princess Pekora wears a small golden tiara. Pekora wears a mostly white dress with light blue and orange elements. The dress as a fluffy collar decorated with a golden bow. The neckline is golden and has a square cut decorated with diamond shapes, this can also be seen around her sleeves and waist where a bow is also present. The upper portion of the skirt is decorated with golden rabbit silhouettes, this portion is bigger on the back going down to Pekora's calfs. Pekora wears high socks and golden shoes.

On 14 February, to celebrate Valentine's Day alongside the other third gen members, Pekora debuted a new hairstyle for her fifth 2D costume using a side ponytail.

On 19 March, Pekora debuted her new 3D idol costume during hololive 4th fes. "Our Bright Parade" DAY2.

Discography

 * ''Main page: Usada Pekora/Discography

Events

 * On 20 September 2020, A PVC garage kit of Pekora was released by Ringo Renmei.
 * On 10 October 2020, Nissin's character Curry Meshi-kun's Twitter account announced a collaboration between hololive and the Curry Meshi brand named "Curry Meshi WEEK" where she, Oozora Subaru and Minato Aqua would appear as the central characters of the collaboration (with other members also appearing) forming the unit name "Spice Love." debuting an original song on hololive's YouTube channel called "カレーメシ・イン・ミラクル" translated as Curry Meshi in Miracle and a special stream held on 11 October.
 * On 13 August 2021, hololive's Twitter account announced that 12 members including Pekora (representing the Hokkaido Nippon-Ham Fighters) would participate in a collaboration with the six professional Japanese baseball teams from the Pacific League, each team represented by two hololive members. The collaboration include promotional merchandise that could be brought, including hats, posters, keychains, among others, also a promotional match between ORIX Buffaloes vs SoftBank HAWKS scheduled for 3 October 2021 at the Kyocera Dome Osaka stadium called "hololive day."
 * On 26 January 2022, hololive's Japanese Twitter account announced that the members of hololive Fantasy would appear in a collaboration with Raku Spa featuring artworks of them in yukatas and towels. These illustrations would be included in different merchandize including tapestries, acrylic stands, Mochi Kororin plushies, bath salts, towels, badges among others. The service also included food and drinks inspired by them. The merchandize would be available from 27 January to 28 February 2022.
 * On 17 February 2022, Pekora came out as one of the winners of Topic Award (話題賞) on Game Streamers Awards 2021 along with Kano Eiko.
 * On 2 May 2022, it was teased on Valkyrie Connect's Twitter account that four hololive members would appear in a collaboration with the game. On 9 May, it was revealed that Pekora alongside La+ Darknesss, Takanashi Kiara and Ninomae Ina'nis would appear in the game with new artwork and designs.
 * On 20 September 2022, hololive's Japanese Twitter account announced that she alongside Shirakami Fubuki, Ookami Mio, Inugami Korone, Nekomata Okayu, Houshou Marine, Moona Hoshinova, Ayunda Risu, Watson Amelia and Gawr Gura's hats and outfits would appear on the game "Among Us" and can be obtained purchasing the hololive production Cosmicube. The Cosmicube would be available until 20 December 2022.
 * On 3 October 2022, it was announced that the goods, food, drinks, game, and sauna featuring Peko, Shishiro Botan, Sakamata Chloe, and Shirogane Noel would be available at the hololive x RED° TOKYO TOWER collaboration event, which would be held from 3-27 November 2022.
 * On 10 November 2022, it was announced that a collaboration between hololive and the Post Office Product Sales Service Co., Ltd. featured Usada Pekora, Shiranui Flare, Shirogane Noel, Houshou Marine, Tokoyami Towa, Takanashi Kiara, Moona Hoshinova, and Shishiro Botan in new year's postcards and some merchandise including: clear files, tapestries, standees, face towels, jigsaw puzzle, T-shirts, and happi. The merchandise would be available to order starting from 14 November 2022.
 * On 21 November 2022, ANIPLUS shop announced on Twitter that they would be collaborating with hololive Fantasy in a cafe at "AGF Korea 2022," which would be held from 3-4 December 2022.
 * On 2 December 2022, hololive's Twitter account announced a collaboration with Tobu Zoo, featuring Usada Pekora, Inugami Korone, Nekomata Okayu, Ookami Mio, Shirakami Fubuki, and Shishiro Botan in games, foods, merch. The event would be held from 2 to 29 January 2022. Especially, special birthday cakes to celebrate Pekora birthday would be sold for limited time from 12-22 January 2022.
 * On 28 April 2023, hololive announced a collaboration with the Japanese professional baseball team "Yomiuri Giants" in a match on 1 August 2023 at Tokyo Dome, featuring Peko and eight other members on many projects include announcements, posters, signage in the halls, as well as tickets and merch.

Mascot and Fans

 * Pekora's scarf is actually her pet named Don-chan.
 * Her fanbase is officially called "League of the Hare Alliance" or "Nousagi"「野うさぎ同盟」in Japanese and are represented as rabbit fur balls with carrots clipped to their ears. However, the "Nousagi" on top of Pekora also goes by the name "Pekomon," it is unknown if such name is specific to that "Nousagi" or used to refer the entire species.

Relationships

 * Notable units and groups Pekora is part of:
 * "hololive Fantasy," alongside Shirogane Noel, Shiranui Flare, Houshou Marine and Uruha Rushia.
 * "PekoMoon," alongside Moona Hoshinova.
 * "holorodents," alongside Ayunda Risu (squirrel), and Hakos Baelz (rat).
 * "Usada Kensetsu," 「兎田建設」"Usaken" for short, alongside Shishiro Botan, Moona Hoshinova, Amane Kanata, Kiryu Coco, Uruha Rushia, Takanashi Kiara, and Tokoyami Towa. This unit is named after their Minecraft company.

Quotes

 * "KI-T-RA, KI-T-RA, KI-T-RA!!!～～～♪" (きｔら、きｔら、きｔらああ！！！～～～♪) - Pekora's victory cry, based on Japanese cellphone slang
 * "Ah, ah, ah, ah! Konpeko, konpeko, konpeko! hololive san kise no Usada Pekora peko! Domo domo!" (Ah, ah, ah, ah! Konpeko, konpeko, konpeko! I'm Usada Pekora of hololive 3rd generation peko! Hello hello!)

Trivia

 * Pekora's character model features small highlights in the center of each eye's pupil that resemble the facial profile of a rabbit.
 * The black lines on the top of her dress are actually the top of a strapless leotard which, when combined with the dark tights and her natural rabbit features, forms the stereotypical "Bunny Girl" outfit, a classic, sexy, Playboy Magazine-inspired waitress attire typically seen around entertainment plazas like casinos, though has taken on a life of its own within Japan with various pronounced restylings that fit its colorful creative ecosystem. Pekora herself seems fond of the classic look, as she often uses Bunny Girl outfits found in the video games she plays when available.
 * After the topic of headphones came up during a stream, Pekora claimed that she can successfully use headphones with both sets of her ears (both the human pair and her rabbit-ears).
 * While many of her fellow hololive members have questioned whether her bunny ears are real or not, Pekora has once depicted them bleeding after she "cut" them off to give Kiryu Coco as birthday present. On the other hand, she has also claimed that her human ears are actually fake, added by her "Mama" so humans would be more accepting of her.
 * While the carrots lodged in each of Pekora's braids are typically presumed to be fake and decorative accessories, an outro-scene in a holo no graffiti episode shows Shirakami Fubuki, Roboco and Natsuiro Matsuri attempting to use them as an ingredient for curry, indicating that they may instead be real, edible carrots. However, in another episode of holo no graffiti, removing the carrots from Pekora's braids resulted in several hololive members becoming temporarily trapped in a sort of pocket-dimension in the space in Pekora's hair that the carrot had occupied, so anything consistent about the nature of Pekora's braid-carrots is hard to establish. It is better to dismiss it as typical comical nonsense HoloGra is known for.
 * While Pekora's personality can be described as somewhat bratty, boisterous, immature or sometimes outright antagonistic, several hololive members have described this as being contradictory to her true, off-stream personality. Personal friends like Sakura Miko have described her as being extremely easy to get along with, polite, respectful and even somewhat reserved.
 * Pekora is also known for dotting her kohais:
 * Moona Hoshinova is perhaps the most well-known example of this, as Pekora shows significant care for her in compared to most other senpais and kohais, especially in Minecraft.
 * Hakui Koyori was one of the very few hololive members Pekora willing to hug when asked. Moreover, Pekora in many occasions invited her to raid monuments together in hololive Rust season 2, and tried to make Koyori defect to her side when she decided to betray others.
 * Pekora's penchant for casually committing morally questionable acts while playing games (most infamously her actions towards Villagers in Minecraft) has earned her a reputation as a "war criminal" among western fans.
 * Apart from her "war criminal" reputation mentioned above, Pekora is also well known for her sheer luck from time to time. For example:
 * Successfully caught a prize on the first try for several time during her commercial streams promoting online catcher arcade.
 * Getting more than one Yacht in one playthrough when playing Yacht Dice from the Nintendo's 51 Worldwide Games.
 * Getting high-rarity cards from gachas in Princess Connect Re:Dive without charging money into the game.
 * When battling the Elite Four and Champion in Pokémon Brilliant Diamond, she escaped defeat thanks to her Gyarados frequently enduring fatal attacks and/or shaking off status conditions at critical times, with each of them has a triggering rate less than 30% even at maximum level affection. Moreover, Pekora had at least once accidentally scoring a one-hit KO when her opponent suddenly replaced the on-field Pokémon after she selected a move, and the new Pokémon is weak to it.
 * Pekora established her own company, Usada Kensetsu, on the hololive Minecraft JP server.
 * Current Usada Kensetsu member consist of Moona Hoshinova, Takanashi Kiara, Amane Kanata and Tokoyami Towa.
 * Usada Kensetsu have a mutual business partnership with Menya Botan (Shishiro Botan's Ramen Shop).
 * According to herself, her age of 111 years is actually 3 years old in Pekoland, as 1+1+1=3.
 * Also according to Pekora, bunny girls don't wear panties.
 * Pekora has shown herself to be a gambling addict.
 * A giant obsidian portrait of a chibi Pekora head was constructed on the infamous Minecraft server 2b2t.org. It used over 2.1 million obsidian, and is the largest hand made obsidian map art currently on the server (and second largest overall).
 * Pekora makes a cameo in episode 2 of How Not to Summon a Demon Lord Ω (Omega), albeit with a modified color scheme and different clothing resembling a impoverished villager. However, she was removed entirely from future Japanese broadcasts over fears of copyright infringement with Cover Corp. She still remains in import streaming versions seen on sites like Crunchyroll due to licenses usually being one and done deals.
 * Pekora's birthday of 12 January is known in Japan as Good Ginseng Day, "ii ninjin no hi." It is a form of goroawase where 1/12, "ichi ichi ni," is read "i i ni (njin)." Its connection to Pekora is that "ninjin" also means "carrot." Pekora mentioned this during her Metal Gear Solid 2 playthrough.
 * Pekora shares her character illustrator with Amanogawa Shiina of Phase-Connect and Tsukiyoi Avi of Varium.

Media

 * Pekora Ch. 兎田ぺこら - YouTube channel
 * usadapekora_hololive - Twitch channel
 * Usada Pekora's corporate profile on hololive.hololivepro.com
 * @usadapekora - Twitter account
 * @usadapekora - Marshmallow account
 * 兔田佩克拉Official - bilibili channel

Twitter hashtags

 * #兎田ぺこら - General
 * #ぺこらいぶ - Stream talk
 * #野うさぎ同盟 - Fans
 * #ぺこらーと - Fan art
 * #ひとくちぺこら - Video clips

Further readings

 * 兎田ぺこら - Nicovideo Encyclopedia
 * 兎田ぺこら - Pixiv Encyclopedia
 * 兎田ぺこら - Japanese Wikipedia
 * 兎田ぺこら - unofficial hololive Seesaawiki
 * 兔田佩克拉 - Moegirl Encyclopedia
 * 우사다 페코라 - Namu Wiki
 * Usada Pekora - Hololive Fan Wiki