22/7 official logo

22/7 (ナナブンノニジュウニ Nanabun no Nijuuni) is a mixed-media 2D/3D idol group project, created by a partnership between Japanese record producer Yasushi Akimoto and Sony Music Entertainment (via its Japanese anime and music production company Aniplex, and its record label Sony Music Records).

22/7 is intended to be as a project where real idol girls also bring life to virtual anime-style idols as their counterparts.

As of 2018, eight of the 11 members have become Virtual YouTubers, starting with Fujima Sakura.


22/7 members (On the left, the real voice actresses and idols and on the right, the characters they are giving the voice and motion capture to)


227 sep29 first Vtuber livestream.jpg

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