Akai Haato (赤井はあと) is a female Japanese Virtual YouTuber associated with hololive, as part of its first generation of VTubers alongside Yozora Mel, Aki Rosenthal, Natsuiro Matsuri, and Shirakami Fubuki.

Introduction Video

【Virtual Youtuber】ABOUT ME Haato Akai

【Virtual Youtuber】ABOUT ME Haato Akai

  Haato's English introduction.



  Haato's Japanese introduction.


Haato appears to be a classic tsundere who teases her fans by calling them kimo ota (creepy otaku), among other things. However, she does nothing to discourage creepy behaviors, and frequently does weird, creepy things herself; for example, using cropped NSFW fanart for video thumbnails, sniffing her own feet, and decorating her home in Animal Crossing: New Horizons with lewd drawings of herself and Tsunomaki Watame. Though Haato compares her fans to pigs, she seems perfectly content to (metaphorically) splash in the mud right next to them. Her sense of humor is extremely deranged even by hololive's standards. She often publishes short, random clips that make little sense even to Japanese listeners, and has a series of cooking videos in which she commits atrocities such as boiling beef in a mixture of Mentos and cola, or melting marshmallows over sliced ham.[3]

When playing video games, Haato has considerably more confidence than actual skill, which usually ends up biting her in the back. She is infamous for her ear-splitting scream, and often releases these screams even when not playing horror games. Fans refer to these brutal screams as "Haato's blessings."

She used to greet her viewers with "Oha-rouge", but now prefers to use "Haachama-chama".



Her Twitter account was opened on 21 May 2018 while her YouTube channel was created on 24 May although she did not start her activities on YouTube until her self-introduction stream which was live on 2 June.


On 26 December, she revealed her second 2D costume, which consist of a white dress, with a red jacket, she can use this costume with or without the jacket.[4]


On 24 January, it was announced that she would debut her 3D model on 25 January.[5] On the next day, she debuted her 3D model.[6]

On 12 April, she announced in a stream that she would be receiving a new 3D model.[7] It was announced that the debut date is 17 April.[8] She debuted her new 3D model on 17 April.[9]

On 9 July, Haato showcased the swimsuit for her 3D model.[10] It was first announced at the end of their karaoke session earlier on 7 July.

On 30 September, she announced on her Twitter account the demonetization of her channel because her ASMR videos were considered of sexual nature by YouTube.[11]

On 13 November, she introduced a stream with a no Japanese challenge playing the video game Ring Fit Adventure, only allowed to talk in English.[12][13] Because of this stream she has started to make videos in said language sometimes.

On 27 November hololive Official English Twitter account opened. The first tweet included a small greeting from Haato, promising more content in this language in the future.[14]

Sub Channel

As result of the demonetization of her channel, she created a "Sub" channel[15] on 9 December, with her first stream taking place on 12 December,[16] she jokingly presented herself as a rookie virtual youtuber, with plans to update both channels.


On 1 January she announced her third 2D costume,[17] which was latter revealed that day during stream to be a kimono celebrating the new year.[18]

On 24 January along with the other hololive girls up to the third generation, she debuted her 3D idol outfit at hololive's 1st fest Nonstop Story.[19]

On 31 January, she announced on her Twitter account the remonetization of her main channel.[20]

On 30 July, she announced on her Twitter account that her original 2D model would be get an update. She debuted her updated model during a stream later the same day, jokingly posing Himemori Luna's and Amane Kanata's models as her updated one first. Her updated model has more facial expressions, she can turn in more directions in line with the model capabilities of hololive members from the GAMERS unit onwards.[21][22]

On 24 August, she revealed that she has to attend a 3rd grade high school exam, thereby reducing her YouTube activities.[23]

On 27 September, She and Kiryu Coco were suspended for 3 weeks, preventing them from doing streaming and twitter activities. [24]


Mascot and Fans

  • Her fanbase is officially called "Haaton" (はあとん), which is a combination of "Haato" and "ton" 豚 (pig). They are represented by a yellow plush pig that also works as her mascot. The pigs are shown with stitches around their necks and frequently wearing signs with "打ち首" (decapitation/beheading) written on them. She is frequently depicted as playfully manhandling them, and sometimes outright even severing their heads.


  • Her last name "Akai" (赤井) is a homophone with 赤い (red), while "Haato" is the Japanese pronunciation for "heart" in English.
  • As seen in her English introduction, she is able to speak some English due to studying abroad in Australia.
  • She orchestrated the spread of her "Haachama" nickname (by pretending that her older sister was using it), as she wanted to be called something less formal than "Haato-sama". However, thanks in part to Houshou Marine during a game of Keep Talking and Nobody Explodes, fans usually stylize it as "HAACHAMA!?" [26]
  • She enjoys playing games that are designed to frustrate players, and at one point claimed that she could no longer find joy in normal games. [27][28]
  • She occasionally streams herself cooking, but the resulting food is often burned, likely because she doesn't seem to understand how to use cooking oil.[29][30][31]
  • She is allergic to eggs and therefore cannot cook or eat anything containing them.[32]
  • She has Japanese-English mixed ancestry.[33]
  • She is very close with Nijisanji's Hoshikawa Sara with whom she shares many similar interests. Both girls revealed that they had watched each other's debut streams in real time. Sara also revealed that she had considered auditioning for the role of Akai Haato when she saw the recruitment ad and that she watched Haato's debut stream to see who ended up getting the role.[34]

External Links

Hololive Logo
3D talents Tokino Sora (🐻) (A-chan and Ankimo)Roboco (🤖)・Sakura Miko (🌸)
2D talent Hoshimachi Suisei (☄️)
1st generation Yozora Mel (🌟)・Aki Rosenthal (🍎)・Natsuiro Matsuri (🏮)・
Shirakami Fubuki (🌽)・Akai Haato (❣️)
2nd generation Minato Aqua (⚓️)・Murasaki Shion (🌙)・Nakiri Ayame (👿)・
Yuzuki Choco (🍫💋)・Oozora Subaru (🚑)
hololive GAMERS Shirakami Fubuki (🌽)・Ookami Mio (🌲)・
Nekomata Okayu (🍙)・Inugami Korone (🥐)
3rd generation
(hololive Fantasy)
Usada Pekora (👯)・Uruha Rushia (🦋)・Shiranui Flare (🔥)・
Shirogane Noel (⚔️)・Houshou Marine (🏴‍☠️)
4th generation Tsunomaki Watame (🐏)・Tokoyami Towa (👾)・Kiryu Coco (🐉)・
Amane Kanata (💫)・Himemori Luna (🍬)
5th generation Yukihana Lamy (☃️)・Momosuzu Nene (🥟)・Shishiro Botan (♌)・
Omaru Polka (🎪)
hololive China Yogiri (🍼🎸)・Civia (🌙🦄)・Spade Echo (🍑)
Artia (❄️)・Rosalyn (📖)・Doris (🐟)
hololive Indonesia Airani Iofifteen (🎨)・Moona Hoshinova (🔮)・Ayunda Risu (🐿)
hololive English Ninomae Ina'nis (🐙)・Takanashi Kiara (🐔)・Watson Amelia (🔎)・
Mori Calliope (💀)・Gawr Gura (🔱)
Retired Hitomi Chris (🌰)・Mano Aloe (👅)
Holostars Logo
1st generation Hanasaki Miyabi (🌺)・Kagami Kira (💙)・Kanade Izuru (🎸)・Arurandeisu (🍕)・Rikka (⚙️)
2nd generation
(Sun Tempo)
Astel Leda (🎭)・Kishido Temma (🦔💨)・Yukoku Roberu (🍷)
3rd generation Kageyama Shien (🟣)・Aragami Oga (🐃)
Retired Yakushiji Suzaku (💊)・Tsukishita Kaoru (💅)


  1. Height chart (as of 31 May 2019)
  2. Akai, H.[Haato Channel 赤井はあと] (2019, December 17) 【#赤井はあと3D】日本語禁止のリングフィットアドベンチャー!?(RFA/Ring fit adventure)[Video File] Retrieved from
  3. Akai, H. [Haato Channel 赤井はあと] (2020, July 6)いちご飴作ってみた!【はあちゃまクッキング】[Video File] Retrieved from
  4. Akai, H. [Haato Channel 赤井はあと] (2018, December 26) 新衣装のお披露目をするわよ!【赤井はあと/ホロライブ】[Video File] Retrieved from
  5. Cover Corporation. (2019, January 24). ホロライブ1期生、バーチャル留学生「赤井はあと」3Dでの初生放送のお知らせ [Press release]. Retrieved from
  6. Akai, H. [Haato Channel 赤井はあと]. (2019, January 25) 【神回】赤井はあとの3Dお披露目LIVE!【VTuber】 [Video File]. Retrieved from
  7. Akai, H. [Haato Channel 赤井はあと]. (2019, April 12) 先輩にお話ししたいことがあります。 [Video File]. Retrieved from
  8. Cover Corporation. (2019, April 12). ホロライブ所属VTuber「夏色まつり」「赤井はあと」3Dお披露目配信実施のお知らせ [Press release]. Retrieved from
  9. Akai, H. [Haato Channel 赤井はあと]. (2019, April 17) 【#赤井はあと新3D】ついに3Dに戻れるわ!【3D生放送】 [Video File]. Retrieved from
  10. Akai, H. [Haato Channel 赤井はあと]. (2019, July 9) 【3D放送】赤井はあと、ついに水着解禁!? [Video File]. Retrieved from
  11. akaihaato (2019, September 30). 【悲報】 ASMRにより私のチャンネルが性的コンテンツとみなされ、 収益化が出来なくなりました。 現在、改善策を探しています。 ナムー(-ノ-)/Ωチーン [Tweet] Retrieved from
  12. akaihaato (2019, November 13) 本日0時から🌟 鬼畜すぎる企画を考えてしまったわ… 罰ゲームは日本語喋るたびに〝運動量〟を増やす。 【罰ゲームあり】日本語禁止のリングフィットアドベンチャー! 【 ] [Tweet] Retrieved from
  13. Akai, H. [Haato Channel 赤井はあと] (2019, November 13) 【罰ゲームあり】日本語禁止のリングフィットアドベンチャー!【RFA/Ring fit adventure】[Video File]. Retrieved from
  14. hololive_En. (2019, November 27) 🎊h🎊o🎊l🎊o🎊l🎊i🎊v🎊e🎊 Hololive EN is open for business! Check out our video to see what we’re all about, and be sure to follow us for regular news and updates! #hololive #holoEN  [Tweet]. Retrieved from
  15. Akai Haato Sub 赤井はあと Sub Channel
  16. akaihaato (2019, December 12)本日0時から🌟 新人Vtuber赤井はあと参上!💃💥 初回放送はみんながやってるましゅまろってものをやってみるわ!💓💞 →】 ※サブチャンネルのチャンネル登録よろしくね〜🙏💕 [Tweet] Retrieved from
  17. akaihaato (2020, January 1) おはるーじゅっ 本日14:30から 赤井はあと新衣装お披露目 ついにくるわよ〜 先輩ガチ恋不可避の衣装楽しみにしてなさい!!!ロリコン萌え死に 【】[Tweet] Retrieved from
  18. Akai, H. [Haato Channel 赤井はあと] (2020, January 1) 【新衣装お披露目】センパイを萌え打首にしてやるわよっ!!【#ホロライブ正月衣装】[Video File] Retrieved from
  19. hololive_En (2020, January 24) Thank you for watching "hololive 1st fes. Nonstop Story"! It's thanks to you all that we've been able to get so far! hololive continues to leap further into the future, so we "won't stop" just yet! Thank you for your continued support! #とまらないホロライブ Photo By Ayo Kajino [Tweet] Retrieved from
  20. akaihaato (2020, January 31) 【速報】4ヶ月ぶりに収益化戻る。 【2/1(土)24:00 解禁🌟】[Tweet] Retrieved from
  21. akaihaato (2020, July 30) 🌟新Live2Dお披露目放送🌟 誰も予想できない急展開!? はあちゃまは一体何をするんだ・・・!? 終 始 リ ス ナ ー 困 惑 圧 倒 的 カ オ ス そ れ が は あ ち ゃ ま このあと22時〝5分〟から! [Tweet] Retrieved from
  22. Akai, H. [Haato Channel 赤井はあと] (2020, July 30) 【#新はあちゃま】明らかに何かがおかしい・・・!?【ホロライブ/赤井はあと】[Video File] Retrieved from
  23. Akai, H. [Haato Channel 赤井はあと] (2020, August 24) はあちゃま実は受験生なんよ【ホロライブ/赤井はあと】[Video File] Retrieved from
  25. Official Dawn of the Breakers Website - hololive Crossover: Resurgance
  26. Tsunomaki, W. [Watame Ch. 角巻わため]. (2020, March 5) 【ARK】洞窟準備!極秘で用意したアルゲンをあげるゲン!!!【赤井はあと先輩&角巻わため/ホロライブ4期生】 [Video File]. Retrieved from
  27. akaihaato (2018, July 5) 今日はほのぼのゲームを投稿しようと思ったのよ…? でもね、私バカゲーかグロゲーじゃないと満足できない体になってしまったみたいなの…。[Tweet] Retrieved from
  28. akaihaato (2018, July 7) 【バカゲーへの愛を語る赤井はあと】 えー、まず言いたいことはバカゲーは素晴らしいです。バカとゲームを融合することによって普通のゲームより遥かに上回る楽しさを生み出す。バカゲーは人を笑顔にする、つまり世界平和をもたらすと言う事ですね。是非ともバカゲーをやって幸せになりましょう! [Tweet] Retrieved from
  29. Akai, H. [Haato Channel 赤井はあと] (2019, August 31) 【寝起きで】新種のおにぎり焼き散らかす!【赤井クッキング】[Video File] Retrieved from
  30. akaihaato (2019, August 31) 今日の放送グロすぎて垢BANされそう。 [Tweet] Retrieved from
  31. akaihaato (2019, August 31) 理想の焼きおにぎり VS 現実 [Tweet] Retrieved from
  32. Akai, H. [Haato Channel 赤井はあと] (2019, August 24)【寝起きで】人生初のホットケーキ作り!【赤井クッキング】[Video File] Retrieved from
  33. Akai, H. [Haato Channel 赤井はあと] (2019, February 19) 【お披露目】赤井はあとの秘密を大公開っ💘 [Video File] Retrieved from
  34. Akai. H. [Haachama Ch. 赤井はあと] (2020, August 10) 【凸待ち】誕生日に誰からも凸が来ないわけもなく・・・【#はあちゃま生誕祭】[Video File] Retrieved from
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