ChromaSHIFT, formerly known as idol Corp, is a VTuber agency owned by Brave Group US. Their mission statement is "creating an environment that nurtures and supports our talents, empowering them to focus on what they do best – creating high-quality content."[1]
History[]
Former logo before 2025 rebranding
2022[]
On 10 March, idol Corp announced their first generation as Hebrew branch, idol-HE. Their debuts were scheduled starting from 10 May.[2]
On 27 June, auditions for an idol-EN generation were opened.[3]
On 8 September, idol announced an upcoming generation of VTubers with a short teaser.[4]
On 6 November, they released a trailer and revealed idol-EN generation 1, E-Sekai. E-Sekai debuts were scheduled starting from 20 November.[5]
On 31 December, idol announced they would open auditions for idol-EN second generation between 1 and 31 January 2023.[6]
2023[]
On 16 January, idol released a short trailer for an upcoming event. The full reveal for this event was scheduled around 15 February.[7]
On 14 February, idol revealed their new EN member: Project STAR, Riro Ron, whose debut stream was planned on 16 February.[8]
On 20 April, idol announced their second EN generation, Endless, upcoming around May 2023.[9]
On 3 May, idol scheduled the reveal trailer for idol-EN second generation on 31 May.[10]
On 30 May, idol stated the trailer release was moved to 7 June due to unexpected delays.
On 9 June the trailer for idol's 2nd EN generation, ENdless, was published. Their debut streams were scheduled on 14 June.[11]
On 14 July, Rin Penrose announced on idol's behalf all their current talents will get merchandise on sales for the next two weeks.
On 2 August, idol announced they would be opening auditions for their first Spanish speaking generation, idol-ES.[12]
On 6 August, idol announced they would be opening auditions for their third English speaking generation.[13]
On 29 August, idol announced and opened their idol Clippers Program.
On 2 October, idol reopened their limited merchandise for a week, in honor of making PayPal an available option in their online store.
On 28 December, the agency and Brave Group announced a strategic partnership between them.[14]
2024[]
On 11 March 2024, remodeling temporary their Twitter account, idol teased the debuts of GENESIS scheduled for 17 March.[15] It was revealed officially on 12 March they consist of, formerly known as Origin, Kattarina Qutie and Nikki Rei, now fully considered part of idol-EN.
On 27 April, idol-ES generation 1's trailer was revealed,[16] figuring among them the already established VTuber Meica05. They would debut on 3 May.[17]
On 6 May, idol revealed a trailer for the debut of Enya Ignis and ENCORE, a music-focused group under the EN branch whose remaining two members would be left undisclosed until 11 May, Enya's debut.[18] These remaining two members would be Shabel Tonya and Chikafuji Lisa.
On 30 May, at OffKai, idol teased for the first time their third English generation "WILDFYRE".[19]
On 31 July, idol announced their acquisition by Brave Group US. Talents will have choice to stay or leave with their IP.[20] Aviel Basin also announced he would be stepping down from being CEO.[21]
On 7 August, idol announced which talents would stay or depart. Kattarina Qutie, Fuyo Cloverfield, Juna Unagi, Rin Penrose and Meica05 will pursue their activities as independent. The date of their departure is still to decide. Four talents for the upcoming generation 3 "WILDFYRE" are planned to debut, instead of five like initially teased.[22]
On 10 August 2024, idol, transmitted a letter from Momo Otako, announcing her return in activity after rebranding.[23]
On 16 September, the idol Clipper Program, put in hiatus since June 2024, was re-opened, except it was extended to all Brave Group US, and so renamed "Brave Group US Clipper Program".[24]
On 12 October, idol released the debut trailer of their third English generation "WILDFYRE". Their debuts were set for 19 October.[25]
On 26 October, WILDFYRE and ten other idol talents held a karaoke relay, "WILDFYRE Welcome", in celebration of WILDFYRE debuts.
On 4 November, idol announced the dates of farewell to the five talents who decided to become independent after their acquisition by Brave Group. Kattarina Qutie would depart on 12 November; Juna Unagi would depart on 13 November; Rin Penrose would depart on 15 November; Fuyo Cloverfield would depart on 16 November; and Meica05 would depart on 17 November.[26]
On 11 November, GENESIS had a 3D concert. They ended their performance with their new original song, "HIGH", reinterpretation in English of idol-HE Origin's original song. Once the concert ended, the performed songs were uploaded on Nikki and Kattarina's respective YouTube channels.[27]
On 7 December, idol Corp abolished its branches and would unify all talents under the only label of "idol". This was meant to better reflect unity inside their company.[28] This announcement would also mean the agency would stop using the separate Twitter account for Spanish readers after 31 December.[29]
2025[]
On 15 January, several YouTube channels related to Brave group US, including idol, lost their monetization features. Both organizations released an official notice to the community citing "fraudulent activity" as the reason for demonetization, and calling for YouTube Support to assist in restoring the monetization.[30]
On 7 February, the talent called "redacted", formerly known as Momo Otako, released the trailer for her redebut as Mia Melonya.[31]
On 18 June, idol Corp rebranded to ChromaSHIFT.[32]
On 21 June, all talents were re-organized between units instead of the generations established until now.[33]
ChromaSHIFT Members[]
ENCORE[]
Originally debuted together in the same generation, ENCORE are three VSingers with very different styles of singing and tastes in music.
Their global fanbase is named "Entourage".
| Shabel Tonya | Chikafuji Lisa | Enya Ignis |
|---|---|---|
 |
 |
 |
AKUPIN[]
AKUPIN is a unit formed by two tiny cute girls respectually incarnating chaos and justice. Their unit name is based on their respective verbal tics "aku" and "pin".
| Akugaki Koa | Lalabell Lullaby |
|---|---|
 |
 |
OUTLAWS[]
The OUTLAWS are the most "mature" women of ChromaSHIFT in the same unit.
| Yena Youngblood | Ruby Runeheart | Cersea Soulstorm |
|---|---|---|
 |
 |
 |
Re:Belle[]
Re:Belle is an unit gathering 3 beautiful VSingers sharing a strong passion for Rock music and its variants. Their unit name is a wordplay between "rebel" and "belle" (feminine word for "beautiful" in French).
| Riki Poppet | Taiga Toragami | Roca Rourin |
|---|---|---|
 |
 |
 |
PRI♡MARI[]
PRI♡MARI is an unit of three joyful and almost innocent cute girls. Their unit name refers to the primary colors: red, yellow, and blue (RYB).
| Mia Melonya | Poko Rakun | Daisy Dandelion |
|---|---|---|
 |
 |
 |
Defunct idol Corp Branches[]
Staff[]
Since August 2025, the staff is primarily provided by Brave US.
(ENCORE Manager) |
(Design Team Lead/Creative Director) |
(Former CEO & Founder) |
(3rd Lead Talent Manager) |
(Talent Manager) |
|---|---|---|---|---|
 |
 |
 |
 |
 |
(WILDFYRE Manager) |
(COO) |
(2nd Lead Talent Manager /EternalS Manager) |
(Talent Manager) |
(Talent Manager) |
 |
 |
 |
 |
 |
(1st Lead Talent Manager) | ||||
 |
Trivia[]
- Due to an unexpected delay, idol-EN's second generation was fully revealed on a 9 June, which is by coincidence Aviel Basin's birthday.
- All idol members since generation E-Sekai organize one donothon for at least 48 hours.
- The longest one was held by Poko Rakun for 96 hours.
- Kai Saikota created "idol alert" to highlight weekly the news about the agency.[34]
- Past ENCORE's first teaser, when Aviel Basin was asked about already existing talents having joined idol, in case they wanted to leave, if would keep their IP, he confirmed so.[35]
- Punkalopi did a watchalong of all idol-EN debut streams, before herself joining idol as Enya Ignis from ENCORE.
Gallery[]
External Links[]
Media[]
- chroma-shift.com - Website
- CHROMAShift - YouTube channel
- idol-HE Clips - Clips YouTube channel (English)
- idol-HE קליפים - Clips YouTube channel (Hebrew)
- @CHROMAShift_BUS - Twitter account
- @idol_es - ES branch Twitter account (inactive after 2024/12/31)
- CHROMAShift Official - Official Discord server
- idolES Servidor Oficial - Official ES Discord server
- r/Idol - Official subreddit
- u/Idol_Corp - Official Reddit account