ChromaSHIFT, formerly known as idol Corp, is a VTuber agency owned by Brave Group US Inc. Their mission statement is "bringing an entire solar system of talent & creativity."[1]
History[]
Former logo before 2025 rebranding
2022[]
On 10 March, idol Corp announced their first generation as Hebrew branch, idol-HE. Their debuts were scheduled starting from 10 May.[2]
On 27 June, auditions for an idol-EN generation were opened.[3]
On 8 September, idol announced an upcoming generation of VTubers with a short teaser.[4]
On 6 November, they released a trailer and revealed idol-EN generation 1, E-Sekai. E-Sekai debuts were scheduled starting from 20 November.[5]
On 31 December, idol announced they would open auditions for idol-EN second generation between 1 and 31 January 2023.[6]
2023[]
On 16 January, idol released a short trailer for an upcoming event. The full reveal for this event was scheduled around 15 February.[7]
On 14 February, idol revealed their new EN member: Project STAR, Riro Ron, whose debut stream was planned on 16 February.[8]
On 20 April, idol announced their second EN generation, Endless, upcoming around May 2023.[9]
On 3 May, idol scheduled the reveal trailer for idol-EN second generation on 31 May.[10]
On 30 May, idol stated the trailer release was moved to 7 June due to unexpected delays.
On 9 June the trailer for idol's 2nd EN generation, ENdless, was published. Their debut streams were scheduled on 14 June.[11]
On 14 July, Rin Penrose announced on idol's behalf all their current talents will get merchandise on sales for the next two weeks.
On 2 August, idol announced they would be opening auditions for their first Spanish speaking generation, idol-ES.[12]
On 6 August, idol announced they would be opening auditions for their third English speaking generation.[13]
On 29 August, idol announced and opened their idol Clippers Program.
On 2 October, idol reopened their limited merchandise for a week, in honor of making PayPal an available option in their online store.
On 28 December, the agency and Brave Group announced a strategic partnership between them.[14]
2024[]
On 11 March 2024, remodeling temporary their Twitter account, idol teased the debuts of GENESIS scheduled for 17 March.[15] It was revealed officially on 12 March they consist of, formerly known as Origin, Kattarina Qutie and Nikki Rei, now fully considered part of idol-EN.
On 27 April, idol-ES generation 1's trailer was revealed,[16] figuring among them the already established VTuber Meica05. They would debut on 3 May.[17]
On 6 May, idol revealed a trailer for the debut of Enya Ignis and ENCORE, a music-focused group under the EN branch whose remaining two members would be left undisclosed until 11 May, Enya's debut.[18] These remaining two members would be Shabel Tonya and Chikafuji Lisa.
On 19 May 2024, the first tournament of idol Corp was organized by Poko Rakun, the idol Cup 2024. Having place in Mario Kart, it gathered 14 idol talents.[19][20]
On 30 May, at OffKai, idol teased for the first time their third English generation "WILDFYRE".[21]
On 31 July, idol announced their acquisition by Brave Group US. Talents will have choice to stay or leave with their IP.[22] Aviel Basin also announced he would be stepping down from being CEO.[23]
On 7 August, idol announced which talents would stay or depart. Kattarina Qutie, Fuyo Cloverfield, Juna Unagi, Rin Penrose and Meica05 will pursue their activities as independent. The date of their departure is still to decide. Four talents for the upcoming generation 3 "WILDFYRE" are planned to debut, instead of five like initially teased.[24]
On 10 August 2024, idol, transmitted a letter from Momo Otako, announcing her return in activity after rebranding.[25]
On 16 September, the idol Clipper Program, put in hiatus since June 2024, was re-opened, except it was extended to all Brave Group US, and so renamed "Brave Group US Clipper Program".[26]
On 12 October, idol released the debut trailer of their third English generation "WILDFYRE". Their debuts were set for 19 October.[27]
On 26 October, WILDFYRE and ten other idol talents held a karaoke relay, "WILDFYRE Welcome", in celebration of WILDFYRE debuts.
On 4 November, idol announced the dates of farewell to the five talents who decided to become independent after their acquisition by Brave Group. Kattarina Qutie would depart on 12 November; Juna Unagi would depart on 13 November; Rin Penrose would depart on 15 November; Fuyo Cloverfield would depart on 16 November; and Meica05 would depart on 17 November.[28]
On 11 November, GENESIS had a 3D concert. They ended their performance with their new original song, "HIGH", reinterpretation in English of idol-HE Origin's original song. Once the concert ended, the performed songs were uploaded on Nikki and Kattarina's respective YouTube channels.[29]
On 7 December, idol Corp abolished its branches and would unify all talents under the only label of "idol". This was meant to better reflect unity inside their company.[30] This announcement would also mean the agency would stop using the separate Twitter account for Spanish readers after 31 December.[31]
2025[]
On 15 January, several YouTube channels related to Brave group US, including idol, lost their monetization features. Both organizations released an official notice to the community citing "fraudulent activity" as the reason for demonetization, and calling for YouTube Support to assist in restoring the monetization.[32]
On 7 February, the talent called "redacted", formerly known as Momo Otako, released the trailer for her redebut as Mia Melonya.[33]
On 18 June, idol Corp rebranded to ChromaSHIFT.[34]
On 21 June, ChromaSHIFT presented the 3D concert "Supernova" at OffKai Expo 2025 where all 17 talents performed, the majority of which appearing with their official 3D models for the first time ever.[35] Later that day, the agency announced that all talents were going to be re-organized between units instead of the generations established until then.[36]
On 6 September, ChromaSHIFT presented "Supernova 'innit" at VeXpo 2025, the agency's first fully 3D concert featuring all their talents.[37]
On 11 September, the ChromaSHIFT Virtual Grand Prix was concluded with a Mario Kart Tournament, commented by Yena Youngblood[38][39]
ChromaSHIFT Members[]
ChromaSHIFT currently has a total of 14 members, divided into five units.
ENCORE[]
Originally debuting together in the same generation, ENCORE are three VSingers with very different styles of singing and tastes in music.
Their global fanbase is named "Entourage".
| Shabel Tonya | Chikafuji Lisa | Enya Ignis |
|---|---|---|
 |
 |
 |
AkuPin[]
AkuPin is a unit formed by two tiny cute girls respectively incarnating chaos and justice. Their unit name is based on their respective verbal tics "aku" and "pin".
| Akugaki Koa | Lalabell Lullaby |
|---|---|
 |
 |
OUT/LAWS[]
The OUT/LAWS are the most "mature" but criminal women of ChromaSHIFT in the same unit.
| Yena Youngblood | Ruby Runeheart | Cersea Soulstorm |
|---|---|---|
 |
 |
 |
RE:Belle[]
RE:Belle is a unit gathering three beautiful VSingers sharing a strong passion for Rock music and its variants. Their unit name is a wordplay between "rebel" and "belle" (feminine word for "beautiful" in French).
| Riki Poppet | Taiga Toragami | Roca Rourin |
|---|---|---|
 |
 |
 |
Pri♡Mari[]
Pri♡Mari is a unit of three joyful and almost innocent cute girls. Their unit name refers to the primary colors: red, blue, and yellow (RBY).
| Mia Melonya | Poko Rakun | Daisy Dandelion |
|---|---|---|
 |
 |
 |
Defunct idol Corp Branches[]
| F | Left the group or agency |
| R | Retired from VTubing activities |
After the rebrand into ChromaSHIFT, the following system of generations was replaced by the new units. However, these groupings are still being recognized as "Sub-Units".[40]
idol-HE[]
The Hebrew-speaking branch of idol, also spelled "idolHE", which only debuted one generation before its dissolution.
Origin[]
idol's very first generation of talents. They are themed around different genres of video games with each member being a character from a different genre of game. Kattarina being from action, Nikki from survival, Lily from horror, Neo from fantasy, and Emi from adventure. They debuted on 10 May 2022.[2] Throughout time, the two remaining members were rebranded inside the EN branch.
| Neo Sparkles R | Emi Suika R | Kattarina Qutie | Nikki Rei | Lily Sin R |
|---|---|---|---|---|
 |
 |
 |
 |
 |
idol-EN[]
The English-speaking branch of idol, also spelled "idolEN". It was dissolved on 7 December 2024 with the abolition of branches.
Generation 0: GENESIS[]
Two members of idol-HE Origin who redebuted within the EN branch. They are a duo of evil agents called GENESIS. Chronologically, they re-debuted after Generation 2 Endless. Kattarina Qutie chose to go independent after idol was assimilated by Brave Group. Nikki Rei became independent later, on 30 June 2025.
| Kattarina Qutie F | Nikki Rei F |
|---|---|
 |
 |
Generation 1: E-Sekai[]
E-Sekai was a group of friends who went on a journey together. This was the first generation of idol's English branch. They debuted on 20 November 2022.[5] The three remaining members chose to go independent after idol was assimilated by Brave Group.
| Yuko Yurei R | Juna Unagi F | Rin Penrose F | Pochi Wanmaru R | Fuyo Cloverfield F |
|---|---|---|---|---|
 |
 |
 |
 |
 |
Project STAR[]
Project STAR was a side-project of idol's English branch represented by an alien VSinger as solo debut. She debuted on 16 February 2023.[8]
| Riro Ron R |
 |
Generation 2: ENdless[]
ENdless is a group of five friends with an unbreakable friendship bond. They debuted on 14 June 2023.[11] One of them, initially known as Momo Otako, rebranded as Mia Melonya and debuted on 14 February 2025.
| Roca Rourin | Poko Rakun | Kai Saikota R | Coni Confetti R | Mia Melonya |
|---|---|---|---|---|
|
|
 |
 |
|
| Momo Otako R | ||||
 |
Generation 2.5: ENCORE[]
ENCORE is the agency's first music-focused VTuber group. It is also its first group with all members to either have been formerly independent VTubers or have their previous identity officially acknowledged. They debuted on 11 May 2024.[18] They debuted chronogically after EternalS.
Their global fanbase is named "Entourage".
| Enya Ignis | Shabel Tonya | Chikafuji Lisa |
|---|---|---|
|
|
|
Generation 3: WILDFYRE[]
WILDFYRE is a team of four proud and blazing beings. They debuted on 19 October 2024.[27] Debuting after ENCORE.
| Daisy Dandelion | Cersea Soulstorm | Riki Poppet | Yena Youngblood |
|---|---|---|---|
|
|
|
|
idol-ES[]
The Spanish-speaking branch of idol, also spelled "idolES". It was dissolved on 7 December 2024 with the abolition of branches.
Generation 1: EternalS[]
EternalS are a team of mystical beings. It was idol's first ES generation, including Meica05 who was an already existing independent talent. They chronogically debuted after GENESIS. After idol was assimilated by Brave Group, Meica decided to return independent.
| Akugaki Koa | Ruby Runeheart | Lalabell Lullaby | Taiga Toragami | Meica05 F |
|---|---|---|---|---|
|
|
|
|
 |
Staff[]
Since August 2024, the staff is primarily provided by Brave US.
(Former CEO & Founder) |
(3rd Lead Talent Manager) |
(ENCORE Manager) |
(Design Team Lead/Creative Director) |
(Talent Manager) |
 |
 |
 |
 |
 |
(WILDFYRE Manager) |
(COO) |
(2nd Lead Talent Manager /EternalS Manager) |
(Talent Manager) |
(Talent Manager) |
 |
 |
 |
 |
 |
(1st Lead Talent Manager) | ||||
 |
Trivia[]
- Due to an unexpected delay, idol-EN's second generation was fully revealed on a 9 June, which is by coincidence Aviel Basin's birthday.
- All idol members since generation E-Sekai organize one donothon for at least 48 hours.
- The longest one was held by Poko Rakun for 96 hours.
- Kai Saikota created "idol alert" to highlight weekly the news about the agency.[41]
- Past ENCORE's first teaser, when Aviel Basin was asked about already existing talents having joined idol, in case they wanted to leave, if would keep their IP, he confirmed so.[42]
- Punkalopi did a watchalong of all idol-EN debut streams, before herself joining idol as Enya Ignis from ENCORE.
Gallery[]
External links[]
Media[]
- chroma-shift.com - Website
- ChromaSHIFT - YouTube channel
- idol-HE Clips - Clips YouTube channel (English)
- idol-HE קליפים - Clips YouTube channel (Hebrew)
- @ChromaSHIFT_BUS - Twitter account
- @idol_es - ES branch Twitter account (inactive after 2024/12/31)
- ChromaSHIFT Official - Official Discord server
- idolES Servidor Oficial - Official ES Discord server
- r/Idol - Official subreddit
- u/Idol_Corp - Official Reddit account