Hololive Production (ホロライブプロダクション hororaibu purodakushon, stylized in lowercase), or simply known as hololive (ホロライブ), is a Virtual Talent agency consisting of Virtual YouTubers owned by Japanese tech entertainment company Cover Corporation.
The name hololive was initially used for Cover's 3D stream distribution app, launched in December 2017, and later its female VTuber agency, whose first generation debuted from May to June 2018. In December 2019, this hololive branch was merged with Cover's male holostars agency and INoNaKa (INNK) Music label to form a unified "hololive production" brand. In 2019 and 2020, the agency debuted three overseas branches: hololive China (since disbanded), hololive Indonesia, and hololive English.
As of August 2021, there are 57 active hololive-affiliated talents with over 43 million subscribers on YouTube. The five members with the highest YouTube subscriber counts are Gawr Gura, Usada Pekora, Mori Calliope, Inugami Korone and Houshou Marine. Gawr Gura is currently the most subscribed VTuber worldwide, with over 3 million subscribers.
- 1 History
- 2 Inonaka Music
- 3 holostars
- 4 Members
- 4.1 hololive
- 4.2 INoNaKa MUSIC
- 4.3 hololive Indonesia (ID)
- 4.4 hololive English (EN)
- 4.5 hololive China (CN) (Dissolved Branch)
- 4.6 holostars
- 4.7 Known Management
- 5 Discography
- 6 Language Skills
- 7 Events
- 8 Gallery
- 9 Video clips
- 10 External Links
- 11 References
In March, Cover showcased a tech demo for the company's 3D capture digital avatar technology.
On 21 December, Cover released an iOS and Android app named hololive. On 22 December, they opened auditions for a second hololive member.
On 4 March, the second hololive member, Roboco-san, made her debut.
On 2 May, auditions opened for what would become known as hololive 1st generation. Auditions closed at midnight on 13 May, with selection beginning between May 9 and May 18. Five characters were unveiled in advance: Aki Rosenthal, Hitomi Chris, Shirakami Fubuki, Akai Haato, and Natsuiro Matsuri. A sixth first-generation member, Yozora Mel, made her debut on 13 May. The five other first-generation members were selected from the auditions, and made their debuts between 1 June and 3 June.
On 1 August at 7pm, Sakura Miko made her debut, although she was technically not considered a part of hololive until December.
Throughout August and September, the second generation of hololive members made their debuts: Minato Aqua on 8 August, Murasaki Shion on 17 August, Nakiri Ayame on 3 September, Yuzuki Choco on 5 September, and Oozora Subaru on 17 September.
On 15 November, solo member AZKi made her debut, though like Miko, she was technically not considered a part of hololive until May 2019.
On 6 December, hololive GAMERS was announced. The following day, Ookami Mio held her debut stream with Shirakami Fubuki, who was also considered a member of hololive GAMERS.
On 22 March, Fubuki announced the addition of Nekomata Okayu and Inugami Korone were announced. Okayu made her debut on 6 April. Korone appeared on Oozora Subaru's channel on 7 April, but made her official debut on 13 April.
On 19 May, formerly independent VTuber Hoshimachi Suisei joined hololive under the "INoNaKa Music" label alongside AZKi.
On 13 June, hololive announced the start of the audition for three of the third generation of (at the time unnamed) members, called hololive Fantasy (ホロライブファンタジー). The audition started from 13 June until 23 June, with the screening starting and ending a day later and the interviews being held from 14 June until 28 June. During hololive karaoke party on 7 July, two of the members, Usada Pekora and Uruha Rushia, were announced.
On 1 August, through a press release, the names for the remaining three members of the third generation (which were selected from auditions) were revealed: Houshou Marine, Shiranui Flare, and Shirogane Noel. On the same day, all three started their activities on Twitter.
On 27 September, Yogiri was announced as the first member of hololive China.
On 29 November, Hoshimachi Suisei announced that she was moving to hololive's main branch. She officially moved on 1 December.
On 6 March, the second generation for hololive China was announced.
On 20 March, hololive's Twitter account announced auditions, which were held from 20 to 30 March, for two new members. Character designs were announced in advance for a "bewitching aura drifting snow witch" and an "animal-eared gothic lolita maiden". As of July 2021, neither character has made their debut.
On 1 April, Cover Corp. announced the take over of the previously unofficial subreddit r/Hololive's operation, with Artia and Kiryu Coco becoming the first two official moderators of the subreddit on 3 and 23 April, respectively.
On 6 April, the first generation of hololive Indonesia was announced.
On 23 April, hololive's English Twitter account announced the beginning of auditions for English speaking VTubers and that their official site would support said language.
On July 30, Cover Corp. posted an apology press release regarding the monetization of copyrighted materials without permission (mainly Let's Play videos), with over 10,000 stream archives across the agency being either deleted or privated. While the problem has gradually solved since August by signing contracts with copyright holders, many stream archives, including some of pre-Gen 5 members' debut streams, are still privated to this day.
On 6 August, hololive's Twitter account announced the introduction of its fifth generation, none of whom were members open for audition during March, also starting their activities on Twitter.
On 8 September, hololive's English Twitter account introduced the first members of "hololive English", with all of its members making their Twitter debut, and a new hololive English channel created to promote their content, with a creation date of September 7th.
By the end of October, all members of the Japanese branch and hololive English ceased their activities on bilibili, making the hololive JP/EN content on bilibili mainly made of translated clips since November.
On 30 November, hololive's official Twitter account announced the start of auditions for VSingers for hololive English; auditions were open until 29 January JST.
On 1 December, hololive's Indonesia Twitter account announced the debut dates of its second generation members.
With the retirement of Rosalyn on 27 December, hololive China officially ended its activities.
On 12 February, hololive English Twitter account announced the audition for its second generation, with the audition going from 12 February to 26 March.
On 30 May, Takanashi Kiara reached 1,000,000 subscribers, making holoMyth the first generation where every member has reached 1 million subs.
On 30 June, Gawr Gura's subscriber count on YouTube officially passed that of Kizuna AI's, making Gura the most subscribed VTuber in any streaming platform in the world.
On 31 July, the hololive English channel posted a short trailer titled Prelude｜#holoENPrelude.
On 14 August, the hololive English channel posted another short trailer titled Omen｜#holoENOmen. It also revealed the silhouettes of the new members of hololive English.
On 16 August, the hololive English channel posted the third short trailer titled 【Debut PV】Council ｜#holoCouncil, formally revealing the second generation of hololive English, nicknamed "Council." They officially began their YouTube activities on 23 August JST.
On 25 August, hololive Indonesia Twitter account announced auditions for its third generation, from 25 August to 20 September.
On 30 August, a brand new website decided for hololive's female members has been opened. However, the original hololive website as well as holostars' official website would continue to operate separately.  The new website notably features updated biographies for some of members with significantly more details compared to the generic hololive website, as well as images for members' 3D models and alternate costumes.
Inonaka Music (イノナカミュージック; also shortened as INNK MUSIC) is a music label under hololive that launched on 19 May 2019. Currently, AZKi is the only VTuber affiliated with the label, as Hoshimachi Suisei, who started activities under Inonaka, was transferred to the main hololive group on 1 December 2019.
holostars (ホロスターズ) is the male Vtuber group of Hololive Production, initially operating under a separate agency. The auditions for the group began on 27 May 2019, and its members began their activities in June, with three of the members, Hanasaki Miyabi, Kanade Izuru and Kagami Kira, making their debuts in advance.
On 2 September, the agency added three more members to the roster, formally establishing Holostar's 1st Gen. The identity one of the new member, who was revealed to be Rikka, was kept secret until 17 October. The holostars Youtube channel also posted a PV of the 1st Gen members, confirming Rikka's addition to the group.
On 2 December, Cover announced that it would be merging all of its VTuber agencies and its music label to form "Hololive Production." However, the male Vtuber group continues to operate under the name "holostars."
On 29 June, it was announced that holostars' second generation of VTubers would be named "Sun Tempo."
As with the main hololive members, members of holostars ceased their activities on bilibili by the end of October.
The actual roster of VTubers endorsed by hololive are the following:
hololive Generation 0
Was initially separate solo debutants and later officially put into one group.
|Tokino Sora||Roboco-san||Sakura Miko||Hoshimachi Suisei||AZKi|
hololive 1st Generation
|Yozora Mel||Shirakami Fubuki||Natsuiro Matsuri||Aki Rosenthal||Akai Haato||Hitomi Chris|
hololive 2nd Generation
|Minato Aqua||Murasaki Shion||Nakiri Ayame||Yuzuki Choco||Oozora Subaru|
|Shirakami Fubuki||Ookami Mio||Nekomata Okayu||Inugami Korone|
hololive 3rd Generation
Also known as hololive Fantasy (ホロライブファンタジー).
|Usada Pekora||Uruha Rushia||Shiranui Flare||Shirogane Noel||Houshou Marine|
hololive 4th Generation
Also known as holoForce (ホロふぉーす).
|Amane Kanata||Tsunomaki Watame||Tokoyami Towa||Himemori Luna||Kiryu Coco|
hololive 5th Generation
Formerly known as holoFive (ほろふぁいぶ) before Mano Aloe's retirement, now known as NePoLaBo (ねぽらぼ).
|Yukihana Lamy||Momosuzu Nene||Shishiro Botan||Omaru Polka||Mano Aloe|
hololive Indonesia (ID)
hololive ID 1st Generation
|Ayunda Risu||Moona Hoshinova||Airani Iofifteen|
hololive ID 2nd Generation
|Kureiji Ollie||Anya Melfissa||Pavolia Reine|
hololive English (EN)
hololive English -Myth-
Also known as holoMyth and informally known as holoEN 1st Generation.
|Mori Calliope||Takanashi Kiara||Ninomae Ina'nis||Gawr Gura||Watson Amelia|
hololive English -Council-
Also known as holoCouncil and informally known as holoEN 2nd Generation.
|Tsukumo Sana||Ceres Fauna||Ouro Kronii||Nanashi Mumei||Hakos Baelz|
hololive China (CN) (Dissolved Branch)
hololive CN 1st Generation
hololive CN 2nd Generation
holostars 1st Generation
|Hanasaki Miyabi||Kanade Izuru||Arurandeisu||Rikka||Kagami Kira
holostars 2nd Generation
Also known as SunTempo as of 28 Jun, 2020.
|Astel Leda||Kishido Temma||Yukoku Roberu|
holostars 3rd Generation
Formerly known as TriNero (トライネロ) before Tsukishita Kaoru's retirement, now known as MaFia (魔フィア).
|Kageyama Shien||Aragami Oga||Tsukishita Kaoru|
|Motoaki Tanigo (YAGOO)
(Cover/Parent company CEO)
(Amelia, Gura, and, Kiara's manager)
Main Article: List of Hololive Songs.
|Bouquet (Midnight ver.)||lofi & chill mix||7 May 2021|
|Digital Release • Music Video • YouTube|
|hololive music studio - Sunshine||bossa nova & jazz mix||7 August 2021|
|Digital Release • Music Video • YouTube|
Support Article: Individual Linguistic Skills of hololive Talents
- HOLOLIVE x TSUKUMO Virtual Chocolate Meeting for Valentine's day 2019.
- Bilibili hololive fanart competition
- See more at List of minor events.
- ShinySmileyStory (SSS) hololive's first theme song (sample version)
- holo no graffiti (Translated short animations featuring hololive members that update every Sunday)
- hololive x Azur Lane PV
- hololive Official Website (English)
- hololive Official Website (Japanese)
- hololive Production Official Website (English)
- hololive Production Official Website (Japanese)
- holostars Official Website
- hololive ホロライブ - VTuber Group - hololive's official YouTube channel
- hololive English - hololive English's official YouTube channel
- hololive Indonesia - hololive Indonesia's official YouTube channel
- holostars ホロスターズ - VTuber Group - holostars' official YouTube channel
- @hololivetv - hololive's official Twitter (Japanese)
- @hololive_En - hololive's official Twitter (English)
- @hololive_Id - hololive's official Twitter (Indonesian)
- @hololive_Kr - hololive's official Twitter (Korean)
- @hololive_In - hololive's official Twitter (Indian)
- @holostarstv - holostars' official Twitter
- /r/hololive - hololive's official Subreddit
- hololive's Official Merchandising Store on Booth.pm
- hololive's Official Profile on Pixiv.net
- Tokino, S. [@tokino_sora]. (2017, September 7). 今日午後7時から、配信します！🎥✨ 30分くらい？まったりお話しかなぁ [Tweet]. Twitter.
- オーディション - ホロライブ（hololive） - バーチャルYouTuber配信サービス. [Archive]. (3, May 2018.).
- Cover Corporation.. (2019, June 13). VTuber事務所ホロライブ3期生「ホロライブファンタジー」オーディション実施のお知らせ [Press release].
- hololive ホロライブ. (2019, July 7). 【第3部16:10~】ホロライブカラオケ女子会：猫又おかゆ, 戌神ころね, 星街すいせい (, 友人A) 【 #ホロカラ女子会 】 [Video File]. YouTube.
- Cover Corporation.. (2019, August 1). 新人VTuber「不知火フレア」「白銀ノエル」「宝鐘マリン」がホロライブ3期生としてデビュー決定！ [Press release].
- Cover Corporation.. (2019, December 25). ホロライブ4期生「天音かなた」「角巻わため」「桐生ココ」「常闇トワ」「姫森ルーナ」デビュー決定のお知らせ [Press release].
- hololive production [hololive_En]. (2020, March 6). [🎉News🎉 Introducing hololive China's 2nd generation members Doris, Artia, and Rosalyn! 🔽News article🔽 https://prtimes.jp/main/html/rd/p/000000232.000030268.html #ホロライブ中国 #ホロライブプロダクション #holoCN #hololiveproduction] [Tweet]. Twitter.
- hololivetv. (2020, March 20). 【🎉速報🎉】ホロライブ《キャラあり》オーディションが開始しました。3月20日(金)〜3月30日(月)まで応募を受付いたします！！皆様のご応募をお待ちしております！！🔽応募はこちら🔽 https://hololive.tv/characteraudition #ホロライブ VTuberオーディション [Tweet]. Twitter.
- hololive production [hololive_En]. (2020, April 1). [Invitation to all Fans You guys know what day it is? It’s April 1, and now we proudly announce, We are now on Reddit! Officially! Can’t wait to vibe with you guys! Make sure to read the rules and the first post! See you in the sub and happy hololife!] [Tweet]. Twitter.
- hololive Indonesia [hololive_Id]. (2020, April 6). 🎊PENGUMUMAN DEBUT🎊 3 Vtuber hololive Indonesia siap menghibur kalian! Risu (@ayunda_risu) debut 10 April 20:00 WIB Moona (@moonahoshinova) debut 11 April 19:00 WIB Iofi (@airaniiofifteen) debut 12 April 19:00 WIB Follow SNS mereka untuk tahu full visualnya! #holoID #hololive [Tweet]. Twitter.
- hololive production [hololive_En]. (2020, April 23). [⚠Grand announcements⚠] #hololiveaudition #holoEN #hololive English speaking VTuber Audition🗣 begins NOW! Apply now! https://en.hololive.tv/audition AND with that being said, the English version of our homepage 🖥 has also been released! Please take a look! https://en.hololive.tv [Tweet]. Twitter.
- hololive_Id. (2020, July 3). 🎉PENGUMUMAN PENTING🎉 Audisi hololive Indonesia generasi ke-2 telah resmi dibuka! Pendaftaran akan ditutup pada 19 Juli 2020 23:59 WIB Kami tunggu partisipasi kalian, ya! 🔽Formulir Pendaftaran🔽 https://forms.gle/41NzzwasW8sewgCq9 🔽Detail Audisi🔽 https://hololive.tv/indonesia #holoID [Tweet]. Twitter.
- hololive production [hololive_En]. (2020, July 3). [🎉Important Announcement🎉] hololive Indonesia is now holding auditions for their 2nd Generation! Registrations close on July 19, 11:59 PM WIB. Looking forward to your application! 🔽Registration🔽 https://forms.gle/41NzzwasW8sewgCq9 🔽Audition details🔽 https://hololive.tv/indonesia #holoID [Tweet]. Twitter.
- hololive production [hololivetv]. (2020, August 6). 【🎉🎉 速報 🎉🎉】 ／ #ホロライブ から「ホロライブ5期生」の デビューが決定‼✨✨ ＼ 🔽詳細はこちら🔽 https://prtimes.jp/main/html/rd/p/000000267.000030268.html #ほろふぁいぶ #ホロライブプロダクション [Tweet]. Twitter.
- hololive ホロライブ. (2020, August 6). 【#ほろふぁいぶ】ホロライブ5期がデビュー！！本日よりTwitterにて活動開始！！ [Video File]. YouTube.
- hololive production [hololivetv]. (2020, September 8). 【🎉🎉 速報 🎉🎉】 ／ #ホロライブ から英語圏グループ 「ホロライブEN」のデビューが決定‼✨ ＼ 🔽詳細はこちら🔽 https://prtimes.jp/main/html/rd/p/000000296.000030268.html #holoMyth #hololiveEnglish #ホロライブプロダクション [Tweet]. Twitter.
- hololive_En. (2020, September 8). [🎉Major Announcement🎉] Check out the full video here: https://youtu.be/8c4_22LjGQo The time is close. #holoMyth #hololiveEnglish [Tweet]. Twitter.
- hololive English. (2020, September 8). Hololive English -Myth- Debut PV : Time is Close #holomyth [Video File]. YouTube.
- Gawr, G. [@gawrgura]. (2020, October 22). Thank you. I am an overwhelmed, but very happy shark. Thank you to each of my hard working senpai, and all of you. From my big shark heart, thank you.😭🔱💙 [Tweet]. Twitter.
- hololive production [hololivetv]. (2020, November 30). 【🎉お知らせ🎉】「ホロライブEnglish」、次代のVTuber（VSinger）オーデションを開催いたします!! 🔽詳細はこちら🔽 https://prtimes.jp/main/html/rd/p/000000322.000030268.html… #ホロライブEN #ホロライブプロダクション #オーディション [Tweet]. Twitter.
- hololive Indonesia [hololive_Id]. (2020, December 1). 🎊PENGUMUMAN DEBUT🎊 hololive Indonesia generasi 2 akan segera debut! Ollie @kureijiollie- Jum'at, 4 Desember 20:00 GMT+7 Anya @anyamelfissa- Sabtu, 5 Desember 20:00 GMT+7 Reine @pavoliareine- Minggu, 6 Desember 20:00 GMT+7 Yuk kita sambut mereka dengan hangat! #holoIDebut [Tweet]. Twitter.
- hololive production [hololive_En]. (2021, February 12). [🎉News🎉] Second round auditions for hololive English to begin!! You can apply from today, Friday, February 12, 11:59 AM JST✨ 🔽Info🔽 JP: https://prtimes.jp/main/html/rd/p/000000363.000030268.html… EN: https://reddit.com/r/Hololive/comments/li242u/press_release_second_round_auditions_for_vtuber/… #ホロライブ #hololive #hololiveEN [Tweet]. Twitter.
- hololive English. (2021, July 7). #CountdownWitnesser #hololiveEnglish [Video File]. YouTube.
- hololive Indonesia [hololive_Id]. (2021, August 25). .🎉PENGUMUMAN🎉 Audisi VTuber hololive Indonesia Generasi 3 telah dibuka! Pendaftaran kali ini akan ditutup pada 20 September 2021, 16:00 WIB. Semoga beruntung! [Tweet]. Twitter.
- hololive production [u/hololive]. (2021, August 30). Grand Open of All-Female VTuber Group “hololive” Official Website!. Reddit.
- Cover Corporation.. (2019, May 19). VTuber事務所「ホロライブ」にAZKi、星街すいせいが新規加入！！音楽レーベル「イノナカミュージック」が始動！ [Press release].
- 星街すいせい、イノナカミュージックからホロライブへ転籍.. (2019, November 29).
- Hoshimachi, S. [suisei_hosimati]. (2019, November 28). 💫いつも応援して下さる皆様へ💫 [Tweet]. Twitter.
- Cover Corporation.. (2019, May 27). カバー株式会社、男性VTuber事務所「ホロスターズ」設立のお知らせ [Press release].
- Cover Corporation.. (2019, September 2). 男性VTuber事務所「ホロスターズ」に3名が新規加入！「ホロスターズ1期生」が本格始動！！ [Press release].
- Cover Corporation.. (2019, October 17). 男性VTuber事務所「ホロスターズ」のシークレット枠「律可」がついにデビュー！ [Press release].
- holostars ホロスターズ - VTuber Group. (2019, October 17). 【ホロスターズ】1期生プロモーション [Video File]. YouTube.
- Cover Corporation.. (2019, December 12). カバー、ホロライブ・ホロスターズ・イノナカミュージックの総称を「ホロライブプロダクション」に統一 [Press release].
- holostars ホロスターズ - VTuber Group. (2020, May 3). 【#TriNero】ホロスターズ3期生デビューPV [Video File]. YouTube.
- holostars ホロスターズ - VTuber Group. (2020, May 3). 【#TriNero】ホロスターズ3期生デビューPVのNG集 [Video File]. YouTube.
- holostars ホロスターズ - VTuber Group. (2020, May 3). 【#SunTempo】ホロスターズ2期生紹介PV【デビュー半年】 [Video File]. YouTube.
- Cover Corporation.. (2021, March 1). 男性VTuberグループ「ホロスターズ」、初の公式番組がYouTubeにて発足決定！ [Press release].
- holostars ホロスターズ - VTuber Group. (2021, March 1). 【新番組始動！】 初回生配信で1期生が…！ 【ホロスターズ】 [Video File]. YouTube.
- Sakura, M. [Miko Ch. さくらみこ]. (2020, October 21). 【#さくらみこ復帰LIVE】ただいま！２周年&復帰LIVE🌸I'm back Miko Live【hololive3DLIVE/さくらみこ】 [Video File]. YouTube.
- hololive_En. (2020, June 27). [🎉3D Debut🎉] 10 minutes till the big event! Come #JointhefutureJP, watch Kiryu Coco in 3D #桐生ココ3D, and show the world the unstoppable nature of holoForce #ホロふぉーす [Tweet]. Twitter.
- Pavolia, R. [Pavolia Reine Ch. hololive-ID]. (2021, February 27). 【Brunch Stream】Eating OOOO Pizza...?【hololiveID 2nd generation】 [Video File]. YouTube.