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Koinoya Mai (恋乃夜まい) is a female Japanese Virtual YouTuber affiliated with Propro Production, debuting as part of its second generation of VTubers, and is a member of their Merletto group.
Introduction Video[]
【自己紹介】はじめまして!恋乃夜まいです♡【新人Vtuber】
Mai's introduction
Profile[]
"I am a witch of love. Let me eat everyone's throbbing heart. It allows me to live."[4]
Personality[]
Appearance[]
She has long dark hair with pink underneath, purple eyes and a single silver and purple earring.
History[]
Background[]
Mai's Twitter account also created in February but made her first tweet on 18 March 2021. Her YouTube channel was created on 16 February, making a small introductory video on 19 March however according to her first tweet her official debut date was on 21 March 2021.[5][6]
2021[]
On 23 March, she reached 7,000 subscribers on her YouTube channel.[7]
On 26 March, Mai reached 20,000 subscribers on her YouTube channel.[8]
On 31 March, she reached 50,000 subscribers on her YouTube channel.[9]
On 5 April, she reached 70,000 subscribers on her YouTube channel.[10]
On 27 December, Mai reached 200,000 subscribers on her YouTube channel.[11]
2022[]
On 9 May, her YouTube channel was terminated without warning within hours of it happening to various other VTubers, including Mika Melatika, Kobo Kanaeru, Ibara Muan, Sakuya Tobari and Keyla Estella. The reason YouTube gave for their termination is "severe violations of YouTube's policy on nudity or sexual content." According to the information, it happened while they were streaming, and the appearance of spam messages by bots in their chat box, which triggered YouTube's algorithm.[12]
On 10 May, her YouTube channel was restored.[13]
On 22 May, she held a special stream announcing the crowdfunding for her 3D model. The ¥3,000,000 goal was reached after 2 hours while she was still streaming.[14]
On 18 August, Mai announced that she would get her second 2D costume.[15]
On 20 August, Mai debuted her second 2D costume. Mai wears a ponytail. In this costume Mai wears a nightgown decorated with a ribbon and a rose. The costume has three variants: black, white and gray. The costume is also compatible with her original hairstyle.[16]
2023[]
On 7 January, during her birthday stream, Mai debuted a new accessory for her second 2D costume. She can wear a silver crown.[17]
On 1 March, Propro Production underwent restructuring: all members will be divided into three groups based on their characteristics instead of debut generations, as per the agency's announcement on 26 February.[18] Mai was moved from Propro Gen 2 to the new Merletto (めるれっと) group.
On 18 June, she held her 3D model debut.[19]
On 15 October, she did an outfit reveal stream, debuting her third 2D costume.[20]
2024[]
On 1 April, Propro announced that all of its talents with the exception of Mai, will graduate from the agency. Kaduki Mikuru, Fuuka Rin, Hoshino Miyako and Sakura Nagomi will become independent on 26 April, while Hinotori Mera and Ikoi Momoa will become independent at the end of June. On the other hand, Nekomiya Fuyu, Amanohoshi Chiroru, Shirose Aoi, and Sakuya Azusa will retire.[21]
On 21 April, all the remaining members of Propro held a graduation ceremony collaboration stream on Hinotori Mera's channel, with Mai also attending (but not a graduation participant) as the sole member staying behind in the agency.[22]
2025[]
On 23 January, Mai debuted her fourth 2D costume.[23]
Events[]
- On 18 February 2022, Mai and Sakuya Azusa participated with other VTubers in the "VTuber Fes 2022 Ambassador Audition" and won first place on 11 March 2022. Mai and Azusa were given the right to appear in PR videos, live programs, as well as having key visuals, announcement appearances, and character merchandise sales that were related to the event.[24][25]
Fans[]
- Her fanbase is called "Koibito Doumei" (恋びと同盟, Lovers' Alliance).
Relationships[]
- "Propro Nikisei" (プロプロ2期生, Propro Generation 2) - Mai, Hanakumo Rin, Shirose Aoi, Sakuya Azusa and Ikoi Momoa.
- "Merletto" (めるれっと) - Mai, Kaduki Mikuru, Shirose Aoi, Sakuya Azusa and Ryoki Chaki.
Trivia[]
- Mai's name is possibly a wordplay on the phrase "Koi no Yamai" (恋の病, lovesickness).
- She shares her character designer with Virtual eSports Project's Yakumo Beni, CyberLive's Oumiya Emma, Mirea Sheltzs and Shinosaki Honoa.
Live Chat Etiquette[]
- Common VTuber chat etiquette is summarised here: "VTuber Chat Etiquette"
- Please don't mention other viewers' names. (リスナーさんの名前をコメントしない。)
- Don't mention other streamer's names. (まい以外の名前をコメントしない。)
- Don't mention Mai's name in other people's streams please. (まいの名前を他の生放送でコメントしない。)
- Please don't make controversial comments. (過度にセンシティブなコメントはしない。)
- Don't post the same comment lots of times in a row please. (同じコメントを連続して投稿しない。)
- Mai doesn't like being bombarded with long sentences of emojis. (長すぎる絵文字弾幕はしない。)
- If there are people not following the rules, ignore them. (ルールが守れない人がいても無視する。)
External Links[]
Media[]
- koinoya maiCh.恋乃夜まい / プロプロ - YouTube channel
- @koinoya_mai - Twitter account
- 恋乃夜舞_propro - bilibili channel
- @koinoya_mai - Marshmallow account
- 舞踏会 - Official Fan Club
Twitter hashtags[]
Further Readings[]
- 恋乃夜まい - Pixiv Encyclopedia
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---|---|---|---|
Propro Production | |||
Former | Shiduki Sena (🌌✨)Fuuka Rin (🎐🌸)Sakura Nagomi (💮✡️) | ||
Retired | Hanakumo Rin (🌺☁️)Hal Rayon Vert (🦋✨)Amami Kotono (😈☪️)Amanohoshi Chiroru (🍬🧚♀️) | ||
Propro Gamers | |||
Former | Ikoi Momoa (🍑👑)Hinotori Mera (❤️🔥🦅)Hoshino Miyako (⭐️🪚) | ||
Retired | Yumesaki Mia (🌙🍽)Nekomiya Fuyu (🌨🐾) | ||
Merletto | Koinoya Mai (💗🥄) | ||
Former | Kaduki Mikuru (🌕💫) | ||
Retired | Shirose Aoi (🐻❄️❄)Sakuya Azusa (🦊🎴)Ryoki Chaki(💎🤍) | ||
Third Generation (Defunct) |
Retired | Mizuhane Sora (💙💭)Kaidou Anone (🦦📔) | |
![]() | |||
Actors to Live! (Transferred) | |||
Former | Sayonaki Mio (🎩🗝)Irodori Irori (🎧⚡️)Sakura Isumi (💘🦇)Umituki Yuru (🎐🌙)Hitoyo Enishi (🧭🌙) | ||
Retired | Minamo Natsuki (🔍🫧) | ||
Dazzzzz Resistar (Independent) | |||
Former | Amakasu Kazari (🌘☔)Yumine Shino (🌙🍇)Izumiya Ritsu (☕💋) |
References[]
- ↑ MAIRO [@yasuabc0730]. (2021, March 24). 【お知らせ】プロプロ2期生の恋乃夜まい(@koinoya_mai)ちゃんのイラストを担当させていただきました!応援よろしくお願いいたします〜!✨ [Tweet]. Twitter.
- ↑ Hatyati [@hatyati]. (2021, March 18). 恋乃夜まい殿のLive2Dモデルを担当しています!どうぞよろしくおねがいしますヾ(ӦvӦ。)ノ [Tweet]. Twitter.
- ↑ 3.0 3.1 3.2 Koinoya, M. [koinoya maiCh.恋乃夜まい / プロプロ]. (2021, March 19). 【自己紹介】はじめまして!恋乃夜まいです♡【新人Vtuber】 [Video]. YouTube.
- ↑ Koinoya, M. [koinoya maiCh.恋乃夜まい / プロプロ]. (2021, March 19). 【自己紹介】はじめまして!恋乃夜まいです♡【新人Vtuber】 [Video]. YouTube.
- ↑ Koinoya, M. [@koinoya_mai]. (2021, March 18). みなさんはじめまして!プロプロ所属(@_proproduction)の2期生 恋乃夜まい(こいのやまい)です! きみのドキドキ食べさせて?💗🥄 【予告】 ・3/19 (19:00)自己紹介動画up! ・3/21(20:00~)デビュー配信! お楽しみにっ!🥰 [Tweet]. Twitter.
- ↑ Koinoya, M. [koinoya maiCh.恋乃夜まい / プロプロ]. (2021, March 21). 【初配信】はじめまして!恋乃夜まいです♡【新人Vtuber】 [Video]. YouTube.
- ↑ Koinoya, M. [@koinoya_mai]. (2021, March 23). 【Communication】7000人!?に愛を伝えます!♡ 作戦会議もするぞ~~!【新人Vtuber/プロプロ2期生】 [Tweet]. Twitter.
- ↑ Koinoya, M. [@koinoya_mai]. (2021, March 26). 20,000いったよぉ〜〜!!! あああ!!!ありがとう!!! みんなのおかげです、好き😢💗🥄 不安なことだらけだけど、 まい、い〜〜っぱい頑張るから、 これからもよろしくね!😢💗🙇♀️ [Tweet]. Twitter.
- ↑ Koinoya, M. [@koinoya_mai]. (2021, March 31). チャンネル50,000登録と 10,000フォロワー 同時に達成したよ……… ありがとう………😖💗💗💗 10万人でお酒を解禁するからね! あと半分…いける…?😂w 感謝のシチュボも撮らなきゃ😎💕 [Tweet]. Twitter.
- ↑ Koinoya, M. [@koinoya_mai]. (2021, April 5). 【つぐのひ】ホラー好きによるホラゲー実況?! 70,000人!!!【新人Vtuber/プロプロ2期生】https://youtu.be/kd_75iBN4hQ 初めてのホラーゲーム!!!!! はじめま~~~す!!!!!✨✨✨ [Tweet]. Twitter.
- ↑ Koinoya, M. [@koinoya_mai]. (2021, December 27). 恋乃夜まい20万人の女になりました…㊗️ 本当に本当にみんなのおかげだよ…😭💗 [Tweet]. Twitter.
- ↑ Koinoya, M. [@koinoya_mai]. (2022, May 9). 垢BANされたねえ。他のチャンネルでもBAN多発してるみたい。今日来てた荒らしのせいみたい。とりあえず再審査してもらうよ〜!まいは大丈夫なのでみんなゆっくり休んでね!おやすみ!💗 [Tweet]. Twitter.
- ↑ Koinoya, M. [@koinoya_mai]. (2022, May 10). YouTubeの誤BAN、解除されました…!たくさんのご心配や応援など ありがとうございました…🙇♀️ [Tweet]. Twitter.
- ↑ Koinoya, M. [koinoya maiCh.恋乃夜まい / プロプロ]. (2022, May 22). ついに開始!3D化プロジェクト!初めてのクラウドファンディング!がんばるドキドキ…!💗💗💗/Crowdfunding/CAMPFIRE/Japanese【恋乃夜ま... [Video]. YouTube.
- ↑ Koinoya, M. [@koinoya_mai]. (2022, August 18). 🎀新衣装お披露目パーティー🎀 [Tweet]. Twitter.
- ↑ Koinoya, M. [koinoya maiCh.恋乃夜まい / プロプロ]. (2022, August 20). 【#恋乃夜まい新衣装】【ASMR】お披露目パーティー💗恋びと同盟のみんなずっと待っててくれてありがとう💗大好きだよ💗新衣装お披露目/newoutfit/KU100【恋乃夜まい/VTuber】 [Video]. YouTube.
- ↑ Koinoya, M. [koinoya maiCh.恋乃夜まい / プロプロ]. (2023, January 7). 【#恋乃夜まい生誕祭2023 】カウントダウン💗プチお披露目あり?!?!だーりんと過ごしたい…💗誕生日/Birthday【#恋乃夜まい生放送/VTuber】 [Video]. YouTube.
- ↑ Propro Production [@_proproduction]. (2023, February 26). 今後の運営に関して重要なリリースを行いました。詳細は公式ホームページをご覧ください。今後とも、変わらぬ応援をよろしくお願いいたします。 [Tweet]. Twitter.
- ↑ Koinoya, M. [koinoyamai ch 恋乃夜まい]. (2023, June 18). 【 3Dお披露目 】リアル膝枕ASMR?!可愛すぎて倒れないようにっ!!【恋乃夜まい/めるれっと/vtuber】 [Video]. YouTube.
- ↑ Koinoya, M. [koinoyamai ch 恋乃夜まい]. (2023, October 15). 【 #恋乃夜まい新衣装 】新衣装お披露目。ASMR。可愛すぎてどうしよう!!!!!【恋乃夜まい/VTuber】 [Video]. YouTube.
- ↑ Propro Production [@_proproduction]. (2024, April 1). 弊 社 タ レ ン ト の 今 後 の 活 動 に つ い て [Tweet]. Twitter.
- ↑ Hinotori, M. [hinotori meraCh.火乃鳥めら]. (2024, April 21). [ Vtuber卒業式 ]プロプロ卒業式を挙行します!![ #プロプロ卒業式 ] [Video]. YouTube.
- ↑ Koinoya, M. [koinoyamai ch 恋乃夜まい]. (2025, January 23). 【新衣装お披露目👗✨】ドキドキ可愛いよ…💖最後まで見てね🥰【#恋乃夜まい】KU100/Whispering/Japanese [Video]. YouTube.
- ↑ VTuberFesJapan【公式】 [@VTuberFes_jp]. (2022, February 16). [https://twitter.com/VTuberFes_jp/status/1493895492840742923 /#VTuberFesアンバサダー オーディション参加者をご紹介✨\...アエル] [Tweet]. Twitter.
- ↑ VTuberFesJapan【公式】 [@VTuberFes_jp]. (2022, March 11). 🎊#VTuberFesアンバサダー 決定🎊...#VTuberFes2022 [Tweet]. Twitter.