Mashiro Meme (ましろ爻) is a male Japanese Virtual YouTuber affiliated with NIJISANJI. He debuted alongside Naraka and Kurusu Natsume, forming the trio known as "Mananatsu" (まななつ). He was previously known as "Mashiro" only.
A university student who is light on his feet and gets involved in everything.[1]
Personality[]
Mashiro is adventurous and does not hesitate to try anything that piques his interest. He is into the horror genre, as well as the occult and supernatural, sometimes conducting "one-man hide and seek" occult rituals on livestreams. In spite of this, he is generally unfazed by horror and supernatural elements, often seen to be extraordinarily calm while playing horror games.
He also enjoys playing games with dark and depressing stories. In his first "Lever Gacha Daipan" appearance, he admitted the reason why he has fascination and feels no fear towards the horror or supernatural is because he doesn't believe in their existences and thus actively seeks or challenge them to satisfy his curiosity.[2]
He sometimes shows a childish side, and can be mischievous and playful.
Mashiro has described himself to be introverted and bad at approaching others, resulting in a relatively low number of collaboration streams with other vTubers.
Appearance[]
He has short, dark hair with safety-pin hairties with small red ribbons attached and golden eyes.
History[]
Background[]
On 26 December 2019, NIJISANJI 2019 Q4 final group debut was announced as Mananatsu.[3] His YouTube channel was created in October 23 2019 and Twitter account was created in December 2019.
Debut[]
Mashiro made his YouTube debut on 29 December 2019 along with the rest of Mananatsu.[4] His stream was partly memorable as his voice was quite androgynous, and true to his lore, he ended the stream with a jump-scare he teased throughout the stream.
2020[]
On 1 January, Mashiro reached 50,000 subscribers on his YouTube channel.[5]
On 8 January, his channel was eligible for monetization.[6]
On 17 February, Mananatsu announce their first ever merchandise.[7]
On 3 March, Mashiro reached 100,000 subscriber on his YouTube channel.[8]
On 27 April, Mashiro's Birthday voice pack went up for sale to celebrate his birthday.[9]
On 1 May, Mashiro's Golden Week 2020 voice pack went up for sale.[10]
On 3 May, Mashiro reached 100,000 subscribers on his YouTube channel.[11]
On 23 June, Mashiro's Rainy Day 2020 voice pack went up for sale [12]
On 22 July, Mashiro's Midsummer 2020 voice pack went up for sale.[13]
On 27 July, Mananatsu announced their second merchandise.[14]
On 11 August, Mashiro was announced to take part in NIJISANJI Horror Goods 2020.[15]
On 4 September, he was given a new outfit.[16] At the end of the stream, he officially announced his membership would be soon open. He followed up 2 days after on his twitter announcing it has started.[citation needed][17]
On 27 September, Mashiro's Moon Viewing Festival 2020 voice pack went up for sale.[18].
On 6 October, Mashiro's Cooking 2020 voice pack went up for sale.[19].
On 19 October, Mashiro reached 150,000 subscribers on his YouTube channel.[20]
On 23 October, Mashiro's Halloween 2020 voice pack went up for sale.[21].
On 6 November, he decided to take an unannounced break from streaming and social media which he further explained on his next stream [22], mentioning it was due to his role in Japan GoTo Campaign in travelling to Kyoto.
On 21 December, Mashiro was announced to take part in NIJISANJI Petite Volume 3 goods. [25]
2021[]
On 9 February, Mashiro was announced to take part in NIJI Liver mask merchandise.[26]
On 12 February, Mashiro's Valentine and Setsubun 2021 voice pack went up for sale.[27]
On 19 February, Mashiro reached 200,000 subscribers on his YouTube channel.[28]
On 12 March, Mashiro's Springbreak 2021 and White Day 2021 voice pack went up for sale.[29]
On 19 March, Mashiro's Occupation Parody 2021 voice pack went up for sale.[30] He was chosen to be part of the key visual in this voice pack, which was his first.
On 1 April, Mashiro's Cherry Blossom Viewing 2021 voice pack went up for sale.[31]
On 20 April, Mashiro annouced his first solo merchandise for his upcoming birthday.[32]This year the script was written by Kurusu Natsume of Mananatsu.
On 2 May, Mananatsu announced their third merchandise, a folding umbrella.[33]
On 23 June, Mashiro's Before Rain and Tanabata 2021 voice pack went up for sale.[34]
On 2 July, it was announced though NIJISANJI official Twitter account that Mashiro would get his 3D model that would debut on 10 July .[35] His 3D debut was highly iconic due to the narrative it followed and many easter egg references to the horrific objects he had reviewed or explained throughout his Vtuber career.
On 10 July, Mashiro reached 250,000 subscribers on his YouTube channel.[36]
On 21 July, Mashiro's Summer Vacation and Beach day 2021 voice pack went up for sale.[37]
On 2 August, Mashiro was announced to take part in NIJI Literature vol.3 where they would have to do a folklore/short story reading.[38] He was in-charge of reading 文字禍 (Character) by Atsushi Nakajima.
On 20 August, Mashiro's Mountain Hiking Vacation 2021 voice pack went up for sale.[39]
On 17 September, Mashiro's Moon Viewing and Autumn:Sport and Food 2021 voice pack went up for sale.[40]
On 29 September, Mashiro's Good Morning & Good Night 2021 voice pack went up for sale. His voice pack did not have a merchandise release unlike a few of his colleagues.[41]
On 18 October, Mashiro's Autumn Leaf and Autumn Art 2021 voice pack went up for sale.[42]
On 19 November, Mashiro's Seasonal Vol 1 & 2 2021 voice pack went up for sale.[43]
On 16 December, Mashiro reached 300,000 subscribers on his YouTube channel.[44]
On 22 December, Mashiro's December Seasonal Vol 1 & 2 2021 voice pack went up for sale.[45]
2022[]
On 20 January, Mashiro's January Seasonal Vol 1 & 2 2022 voice pack went up for sale.[46] He was chosen to be part of the key visual in the Vol.2 voicepack.
On 9 Febuary, Mashiro participated in the NIJISANJI white day event.[47]
On 3 March, Mashiro annouced that he would be taking a break from streaming due to acute tonsillitis. [48] He continued his activity a few weeks later on 18 March.
On 11 March, Mashiro's Whiteday 2022 voice pack went up for sale.[49]
On 27 April, Mashiro's birthday merchandise and voice pack went up for sale.[50] This year the script was written again by Kurusu Natsume of Mananatsu.
On 16 May, Mashiro reached 350,000 subscribers on his YouTube channel.[51]
On 23 May, Mashiro's Phonecall 2022 voice pack went up for sale.[52]
On 8 June, Mashiro's YouTube channel was banned from YouTube.[53] He had reached 368,000 subscribers prior to the ban.[54]
On 10 June, Mashiro was announced to take part in NIJISANJI 2022 Wedding Goods alongside Ryushen, Ibrahim, Shellin Burgundy, Hoshikawa Sara, and Ratna Petit. [55]
On 5 July, NIJISANJI announced Mashiro's new YouTube channel as the previously banned channel was unable to be recovered.[56] His first stream on the new channel was on 8 July 2022.[57] On this re-debut, he introduced himself as "Mashiro Meme".
On 10 July, Meme reached 100,000 subscribers on his YouTube channel.
On 28 July, Meme reached 150,000 subscribers on his YouTube channel.[58]
On 13 October, Meme's "Halloween 2022" goods and voice went up for sale. He was one of six Livers featured in this series, with merchandise including snapshot cards, acrylic stands, postcards, metal keychains, and folding mirrors.[59]
On 24 October, Meme reached 200,000 subscribers on his YouTube channel.[60]
2023[]
On 23 January, Meme reached 250,000 subscribers on his YouTube channel.[61]
On 23 September, Mashiro recieved a new costume after 3 years, a grunge punk styled stripe shirt with a jacket, a short cargo pants, and a long lace boot. He has a red striped short bob hair cut with alternative bangs and a new set of Jewelleries. Mashiro also now has heterochromia.[62]
Events[]
2020[]
On 26 June, Mashiro did his first sponsored stream, a mobile game named Lords Mobile.[63]
2021[]
On 22 July, Mashiro joined his first ever competition in VTuber Fall Guys Sports Meet (運動会), as team "Belly Destroyer" (ベリーデストロイヤー) alongside Hayama Marin, Sasaki Saku, and Yashiro Kizuku. They took 5th place in overall ranking.[64]
On 5 November, Mashiro was the 51st guest on Yashiro & Sasaki's Lever Gacha Daipan show. [65]
On 7 December, Mashiro was the host for NIJISANJI Happy hour event alongside Hayama Marin.[66]
On 17 December, Mashiro participated in NIJISANJI x DMM Scratch lucky bag collaboration where he was featured in their british maid and servant goods. [67]
On 31 December, Mashiro performed in NIJISANJI Unit Song Festival (NJU歌謡祭2021).[68] In this event he performed "Urameshi Yahoo" (うらめしヤッホー) alongside Tsukino Mito, Debidebi Debiru, and Akabane Youko.
2022[]
On 29 March, Mashiro was invited to be a guest for Oshima Teru x Tanishi Matsubara Accident Property Lab Extra Edition talkshow.[69]
On 25 December 2023, animate cafe announced a collaboration with NIJISANJI at its flagship Ikebukuro, Nagoya, Tennōji, Taipei Beimen, Hongdae, and Busan locations, featuring Kotoka Torahime, Mashiro, Seraph Dazzlegarden, Yang Nari, Leos Vincent, and Shiina Yuika. The collaboration included limited food, dessert, and drink items themed based on the participating Livers, and various goods featuring original illustrations of the Livers in an RPG setting. The collaboration ran from 25 January to 25 February.[71][72][73]
On 19 February, Mashiro was announced as one of the eight Livers involved in the eighth NIJISANJI and Sweets Paradise collaboration café. Participating locations served food and drink items themed after the individual Livers, with other goods featuring original artwork available for purchase both online and on location. The collaboration ran from 28 February to 27 March.[74]
A college student who came to the city for higher education. He is light on his feet and gets involved in everything. Recently, he seems to be into a certain thing. ......
Mashiro's character lore is based on the song/novel "That Summer Saturates" (あの夏が飽和する。)
Likes and Dislikes[]
Mashiro is known to like Anime & Manga in general, though he mentioned Hunter x Hunter being his favorite manga with Hisoka as his favorite character. [76]
Mashiro likes scary/horror-related themes. As such, the backgrounds in his chatting streams tend to be either a dark forest or a dark, empty building. His love for horror sometimes leads to him doing summoning ritual streams such as the one man hide and seek, and he mentioned once getting yelled at by the local shrine priest he usually asks for post-ritual cleansing.[77]
Mashiro likes horror games, specifically Dark Souls, retro games, and Nintendo games. His love for Dark Souls lead him to attempt a couple of zero death runs, though after failing 7 streams, he ended up with doing a speedrun stream instead. [78]
Mashiro likes sweets with Omochichi/Milk chew candy being one of his favorites. [79]
Mashiro likes alcoholic drinks with strawberry wine being his favorite.[80] However, he mentions prefering sake nowadays. [81]
When he was in grade school, he once wore Spongebob briefs to school. While playing in the mud, his briefs turned matcha green, leading to his friends mocking him by saying "You pooped!". Since then, he has always hated Spongebob, blaming him for his humiliation.
Series[]
On 13 July 2021, Mashiro started his ghost photo viewing series where he describes or reviews ghost photos he finds or receives.[84]
On 20 August 2021, Mashiro started his animation series where he would occasionally animate his own story.[85]
On 8 September 2021, Mashiro started his SCP review series.[86]
On 21 October 2021, Mashiro started his internet rabbit hole series.[87]
On 15 April 2022, Mashiro and Melissa did a weekly radio show series named Melissa and Mashiro Platinum Friday (メリッサとましろの白金フライデー) which spanned for 7 weeks until Melissa's graduation from NIJISANJI.
On 9 July 2022, Mashiro started his RTA series where he re-played while speedrunning his favorite games (which mostly consisted of horror games) after starting his new channel.[88]
Miscellaneous.[]
He said that he was not allowed to meet his mom (character designer) before reaching 100,000 subs. But although he has already reached the goal, his designer has still not been revealed. However, it is highly likely his designer is tauyuki saema who does his merchandise.
Before he made his self-introduction, most people thought that he was a female.
As of recent, some of Mashiro's streams have had blank titles and thumbnails that do hint towards what game he is streaming. Although this may seem slightly creepy, this does not mean he is streaming a horror game. He could be playing anything.
Mashiro was the last NIJISANJI Liver to debut in 2019.
Mashiro admitted that he used to work part-time in forensics, specifically on unidentified drowned victims.
He personally saw two people jump off a building. Although he never saw the body, he did confirm that he saw an ambulance and police cars coming.
Pawako (left) and Nier (right)
Mashiro has two pet cats, Pawako (a bengal cat) and Nier (british short hair cat). He mentioned having Nier for a while and only recently got Pawako to console himself after finding out the girl he was interested in already had a boyfriend.[89]
He mentioned having a little sister and experiencing something traumatic during his sister's birthday.[91]
His second outfit comes with detachable chair, a mask of a bunny/owl, 2 positions, and a lamp accessory where it illuminates a certain place. This second outfit was heavily inspired by silent of the lamb.
He has the number 092 written on his chair, which is part of NIJISANJI's number easter egg.
His house seems to be fairly unorganized to the point of having to hire 3 cleaners and even a termite exterminator at one point.[92]
He mentioned having a relatively fluctuative target audience depending on his stream, with his Yu-Gi-Oh series having a majority male viewing and his Animal Crossing series having a majority female viewing.
(2) Indonesia and Korea branches merged with main NIJISANJI branch.
(3) Program terminated; members are active but are no longer affiliated with NIJISANJI.
