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Natsuiro Matsuri (夏色まつり) is a female Japanese Virtual YouTuber associated with hololive, debuting as part of its first generation of VTubers alongside Yozora Mel, Aki Rosenthal, Shirakami Fubuki and Akai Haato.

Introduction Video


Matsuri Channel 夏色まつり のライブ

Matsuri's introduction.


"Festival night! Natsuiro Matsuri is here!"

A rookie on the Cheerleading Team. Cheerful and affectionate, her pleasant attitude means she gets along with everyone. She has a lot of friends, and loves festivals and events.[1]


Matsuri is an energetic, expressive, and sometimes chaotic cheerleader girl who is bubbly as a festival. She is known for certain viral moments like wearing band-aids to school instead of bras,[6] posting her own take of a popular internet copypasta video on Shirakami Fubuki's Twitter,[7] and groping other members off-camera (including Hoshimachi Suisei, Shirogane Noel, Murasaki Shion and Yukihana Lamy, among others).[8] Her cheerful attitude makes her popular among her peers and is looked up upon by her juniors. She has high girl-power, making her a good wife material noted by other hololive members.

However, underneath her rowdy and tomboyish exterior, Matsuri is actually an emotionally intelligent, sensitive, sweet, yet serious, and hardworking young girl. Who can speak frankly and maturely about a variety of topics. She will sometimes host audio only streams right before she goes to sleep or while in the bath and simply talk to her viewers about her life and her inner thoughts.



On 2 May, auditions opened for what would become known as hololive 1st generation. Natsuiro Matsuri was one of five characters revealed in the initial audition announcement, along with Aki Rosenthal, Hitomi Chris, Shirakami Fubuki, Akai Haato. Auditions closed at midnight on 13 May, with selections beginning between May 9 and May 18.[9] Matsuri's Twitter account opened on 16 May 2018, and her YouTube channel was created on 25 May.

Matsuri made her debut stream on 1 June.[10]

An introduction video was uploaded on 9 June.


On 1 November, she debuted her second 2D costume.[11]


On 1 April, she announced that she would receive her 3D model in the middle of April.[12]

On 3 April commemorating this, she built a model of her in 3D in Minecraft.[13] She later announced the debut date to be on 15 April.[14] She debuted her 3D model during a stream on this date.[15]

On 6 August, Matsuri showcased her 3D model swimsuit.[16]


On 1 January, she announced in Twitter that she would get her third 2D costume to celebrate the new year,[17] this costume was later revealed the same day.[18]

On 23 January, her YouTube channel became demonetized.[19] A few minutes later, she said on her Twitter account that it was due to one of the songs she sung,[20] claiming it was a mistake on Youtube's side, so she would reapply for monetization the next month.[21]

On 24 January along with the other hololive girls up to the third generation, she debuted her 3D idol outfit at hololive's 1st fes. Nonstop Story.[22]

On 30 January, she announced on her Twitter account the remonetization of her channel.[23][24]

On 1 March, she teased on Twitter a new 2D model for her next stream. On 2 March, she revealed this 2D model, unlike her normal model, in this one Matsuri is a 6 year old girl and acts for the most part like one.[25]

On 28 July, she announced on her Twitter account that her original 2D model would be get an update. She debuted her updated model during a stream later the same day, featuring more facial expressions, her hair including her ponytail and ahoge has improved movement and the previously still ribbon on her blouse now has movement, along with general movement improvements in line with the model capabilities of hololive members from the GAMERS unit onwards.[26][27]

On 25 October, hololive's official Twitter account announced that she and Haato would get new 2D costumes.[28] Matsuri debuted her fourth 2D costume on 28 October, a new set of casual clothes with a white jacket, she can use rabbit ears, cat ears, a black hat as well as glasses, she can now carry a sad sailor bunny plushie, additionally she got two new hairstyles both twintails.[29]

On 14 December, she reached 700,000 subscribers, the third member of hololive's 1st generation and 15th member of hololive to do so.


On 25 January, she reached 800,000 YouTube subscribers.

On 1 June, during her the third anniversary since her debut Matsuri reached 1,000,000 YouTube subscribers during a singing endurance stream, making her the 17th hololive member to reach that milestone and the 12th member of the Japanese branch to do so.[30]

On 7 July, Matsuri's Twitter account was verified.[31]

On 23 July, her birthday, Matsuri released her second original song "Hi Hi High Tension!".


Main article: Natsuiro Matsuri/Discography
Hi Hi High Tension! 1st Single    
Release Date 23 July 2021
Track List
  1. "Hi Hi High Tension!" (HiHiハイテンション!
  2. "Hi Hi High Tension!" (instrumental)
External links
Digital Release • Music Video
Release Date 6 January 2021
Shijoshugi Adtruck Cover.png
Track List
  1. "SHIJOSHUGI ADTRUCK" (至上主義アドトラック, Ad Truck of Supremacy)
  2. "SHIJOSHUGI ADTRUCK"" (instrumental)
External links
Digital Release • Music Video


Mascot and Fans

  • She has a mascot called Ebifrion, part-lion part-fried shrimp. This is a pun on the words "Ebifurai" (fried shrimp) and "lion".
  • Her fanbase is officially called "Matsurisu" (まつりす). This is a portmanteau of the word "Matsuri" and "Listeners" (リスナー, Risunā. Japanese term for viewers). The word "risu" also means Squirrel in Japanese. Thus, they are represented by a small brown squirrel with chubby cheeks.


  • She has openly admitted to being a lolicon, referencing various mangaka's works in Comic LO as well as gushing and melting when Tokino Sora acted like a stereotypical loli on stream perfectly.
  • Her mother, known as 'Mamatsuri', has been on streams with her when they do Q&As.
  • She has a younger brother who has appeared on some of her streams before.[34]
  • Her dream is to be a voice actress.
  • She is terrible with horror games.
  • She likes dogs. Ironically, she is allergic to them.
  • Her family has a pet dog named "Kuu-chan". Short for "Cream".
  • She is also allergic to citrus fruits.
  • She is a licensed electrician.
  • She is the thirteenth hololive member to join the official Hololive Subreddit as a moderator.
  • Her favorite foods include : Doughnuts, sea urchin, and sweets in general.
  • She likes Hoshikawa Sara a lot and considers her favorite VTuber.[35][36]
  • She is a big fan of Nijisanji but says that even if she wasn't already in hololive, she wouldn't want to join Nijisanji because she prefers to enjoy them as a fan.[36]
  • She has a great relationship with Himemori Luna that is often speculated by viewers to be more then friendship.

External Links


Twitter hashtags

Further readings

hololive logo
Solo Debutants
(hololive 0th Gen)
Tokino Sora (🐻) A-chan and Ankimo · Roboco (🤖) · Sakura Miko (🌸) · Hoshimachi Suisei (☄️) · AZKi (⚒️)
1st Generation Yozora Mel (🌟) · Aki Rosenthal (🍎) · Natsuiro Matsuri (🏮) · Shirakami Fubuki (🌽) · Akai Haato (❣️)
Retired Hitomi Chris (🌰)
2nd Generation Minato Aqua (⚓️) · Murasaki Shion (🌙) · Nakiri Ayame (👿) · Yuzuki Choco (🍫💋) · Oozora Subaru (🚑)
hololive GAMERS Shirakami Fubuki (🌽) · Ookami Mio (🌲) · Nekomata Okayu (🍙) · Inugami Korone (🥐)
3rd Generation
(hololive Fantasy)
Usada Pekora (👯) · Uruha Rushia (🦋) · Shiranui Flare (🔥) · Shirogane Noel (⚔️) · Houshou Marine (🏴‍☠️)
4th Generation Tsunomaki Watame (🐏) · Tokoyami Towa (👾) · Amane Kanata (💫) · Himemori Luna (🍬)
Retired Kiryu Coco (🐉)
5th Generation
Yukihana Lamy (☃️) · Momosuzu Nene (🥟) · Shishiro Botan (♌) · Omaru Polka (🎪)
Retired Mano Aloe (👅)
INNK logo
Member AZKi (⚒️)
hololive IN logo
1st Generation Airani Iofifteen (🎨) · Moona Hoshinova (🔮) · Ayunda Risu (🐿️)
2nd Generation Kureiji Ollie (🧟‍♀️) · Anya Melfissa (🍂) · Pavolia Reine (🦚)
hololive EN logo
1st Generation
-Myth- or holoMyth
Ninomae Ina'nis (🐙) · Takanashi Kiara (🐔) · Watson Amelia (🔎) · Mori Calliope (💀) · Gawr Gura (🔱)
Project: HOPE IRyS (💎)
hololive China (CN) (Dissolved Branch)
1st Generation Yogiri (🍼🎸) · Civia (🌙🦄) · Spade Echo (🍑) Everyone retired
2nd Generation Rosalyn (📖) · Doris (🐟) · Artia (❄️) Everyone retired
Holostars logo
1st Generation Hanasaki Miyabi (🌺) · Kanade Izuru (🎸) · Arurandeisu (🍕) · Rikka (⚙️)
Retired Yakushiji Suzaku (💊) · Kagami Kira (💙)
2nd Generation
Sun Tempo
Astel Leda (🎭) · Kishido Temma (🦔💨) · Yukoku Roberu (🍷)
3rd Generation
Kageyama Shien (🟣) · Aragami Oga (🐃)
Retired Tsukishita Kaoru (💅)


  1. 1.0 1.1 [Profile on hololive tv] Retrieved from
  2. [hololive ホロライブ - VTuber Group] (2021, May 14) 【オリジナルMV】Plasmagic Seasons!【ホロライブ1期生】 #from1st [Video File] Retrieved from
  3. tou_ilie (2020, July 28) ホロライブ1期生、夏色まつりさん(@ natsuiromatsuri)の新Live2dのモデリングを担当させて頂きました! (イラストレーター:皆村春樹先生(@ halllki) 色んな表情が出来るようになったまつりさんを、いっぱい見ていただけると嬉しいです! #夏色新2D [Tweet] Retrieved from
  4. Shin_umiushi_O (2020, October 28) この度ホロライブの夏色まつりさんの新衣装のモデリングを担当させていただきました!! 新衣装めっっっっちゃ可愛かったですね……!! ω口めっちゃ可愛くてお気に入りです! お披露目配信お疲れさまでした! イラスト:皆村春樹 先生( @halllki) #夏色まつり新衣装 [Tweet] Retrieved from
  5. Height chart (as of 31 May 2019)
  6. [lyger Vtuber Translation](2019, November 11) Natsuiro Matsuri – All You Need Are Band-aids [Video File] Retrieved from
  7. natsuiromatsuri (2018, October 7) フブキへ。ルイズコピペです。 #すこん部 [Tweet] Retrieved from
  8. [lyger VTuber translations] (2019, November 25) Hoshimachi Suisei – Lost, Found, and Felt Up [Video File] Retrieved from
  9. オーディション - ホロライブ(hololive) - バーチャルYouTuber配信サービス. Archived 3 May 2018.
  10. Natsuiro, M. [Matsuri Channel 夏色まつり] (2018, June 1) Matsuri Channel 夏色まつり の初配信 [Video File] Retrieved from
  11. Natsuiro, M. [Matsuri Channel 夏色まつり] (2018, November 1) 【VTuber】夏色まつりの新衣装発表だって!!見なきゃ!!!【5か月記念】【夏色まつり/ホロライブ】[Video File] Retrieved from
  12. natsuiromatsuri. (2019, April 1). イベントでお知らせしましたがTwitterで改めて!!!
    #ばーちゃるぱーく [Tweet]. Retrieved from
  13. Natsuiro, M. [Matsuri Channel 夏色まつり]. (2019, April 3) 【Minecraft】3D化するから自分作ってみる!!! [Video File]. Retrieved from
  14. Cover Corporation. (2019, April 12). ホロライブ所属VTuber「夏色まつり」「赤井はあと」3Dお披露目配信実施のお知らせ [Press release]. Retrieved from
  15. Natsuiro, M. [Matsuri Channel 夏色まつり]. (2019, April 15) 【#夏色まつり3D】ついに動く身体を手に入れた!!!【3D生放送】 [Video File]. Retrieved from
  16. Natsuiro, M. [Matsuri Channel 夏色まつり] (2019, August 6) 【3D放送】JKの水着姿見たくないですか? [Video File]. Retrieved from
  17. natsuiromatsuri (2020, January 1) 【新衣装お披露目】新衣装チキンレースwwこれくらいなら見せてもセーフやろwww【ホロライブ/夏色まつり】 1月1日18:30~ お年玉はない・・・すか・・・ 待機場所↓… サムネは配信後変えます('ω')期待してて #夏まつch [Tweet] Retrieved from
  18. Natsuiro, M. [Matsuri Channel 夏色まつり] (2020, January 1) 【新衣装お披露目】新衣装チキンレースwwこれくらいなら見せてもセーフやろwww【ホロライブ/夏色まつり】[Video File] Retrieved from
  19. natsuiromatsuri (2020, January 23) まって……収益化さん……????????[Tweet] Retrieved from
  20. natsuiromatsuri (2020, January 23) 歌ってみたらしい [Tweet] Retrieved from
  21. natsuiromatsui (2020, January 23) 調べたらAIの誤認説が濃厚らしいので一ヶ月後にもう1回申請してみます!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! [Tweet] Retrieved from
  22. hololive_En (2020, January 24) [Songs Performed!] Dream☆Story (Sora, Roboco, Miko, AZKi, Suisei) Yumemiru Sora e (1st Gen) Go-toubun no Kimochi (2nd Gen) #とまらないホロライブ Photo By Ayo Kajino [Tweet] Retrieved from
  23. natsuiromatsuri (2020, January 30) 収益化戻った!!?!??!?!?!?!?!? [Tweet] Retrieved from
  24. hololive_En (2020, January 30) [Amazing News]Our favorite princess, Natsuiro Matsuri (@natsuiromatsuri) has managed to get her monetization back. We're proud of you! Noel (@shiroganenoel) will re-apply tomorrow. Here's hoping our other girls manage to get sorted out too. [Tweet] Retrieved from
  25. Natsuiro, M. [Matsuri Channel 夏色まつり] (2020, March 2) 【マシュマロ雑談】おさなくなりました。まつり(6)です。【ホロライブ/夏色まつり】[Video File] Retrieved from
  26. natsuiromatsuri (2020, July 28)🏮配信告知🏮新live2Dお披露目会】生まれ変わったまつりを見て!!【ホロライブ/夏色まつり】 配信時間:7月28日23:00 揺れるもん!!!!!!!! 待機場所 かわいいよ!!みて!!! #夏まつch[Tweet] Retrieved from
  27. Natsuiro, M. [Matsuri Channel 夏色まつり] (2020, July 28) 【新live2Dお披露目会】生まれ変わったまつりを見て!!【ホロライブ/夏色まつり】[Video File] Retrieved from
  28. hololivetv (2020, October 25) 【🎉お知らせ🎉】2週連続‼ #ホロライブ」所属VTuber「#赤井はあと」「#夏色まつり」の新衣装お披露目が決定いたしました✨ 🔽詳細はこちら🔽 [Tweet] Retrieved from
  29. Natsuiro, M. [Matsuri Channel 夏色まつり] (2020, October 28) 【新衣装お披露目】本気の新衣装!ラフ案まで全部見せますッ!【ホロライブ/夏色まつり】[Video File] Retrieved from
  30. Natsuiro, M. [Matsuri Channel 夏色まつり] (2021, June 1) 【100万人耐久】歌って歌って歌い続けろ!【ホロライブ/夏色まつり】 [Video File] Retrieved from
  31. Natsuiro, M. [natsuiromatsuri]. (2021, July 7). ん????? んんんん???? 公式マークキタ━(゚∀゚)━( ゚∀)━( ゚)━( )━!!!!! [Tweet]. Twitter.
  32. Official Dawn of the Breakers Website - hololive Crossover Continues!
  33. AzurLane_EN (2019 November 26) Event Period [Tweet] Retrieved from
  34. [lyger VTuber translations] (2020, January 6) Natsuiro Matsuri – Oh, Brother! [Video File] Retrieved from
  35. [Hisyu/ヒスユ] (2020, May 11) [Eng Sub]Hoshikawa & Matsuri's Lovey Dovey Duet [Video File] Retrieved from
  36. 36.0 36.1 [Iroha Translation] (2021, June 23) Matsuri talks the reason why she joined to Hololive even though she loves Nijisanji [Video File] Retrieved from