Natsuiro Matsuri (夏色まつり) is a female Japanese Virtual YouTuber endorsed by hololive.

Introduction Video

Matsuri Channel 夏色まつり のライブ

Matsuri Channel 夏色まつり のライブ

  Matsuri's introduction.


Matsuri is an energetic, highly expressive, and chaotic individual who seems to enjoy doing outrageous things purely for their comedic value. Some examples include pressuring fellow Hololive member Minato Aqua into sleeping next to her in a Minecraft stream, posting a suggestive video on Shirakami Fubuki's Twitter of her moaning Fubuki's name,[2] and groping Hoshimachi Suisei's actress.

However, underneath her naughty and tomboyish exterior, Matsuri is actually a sensitive, emotionally intelligent young girl who can speak frankly and maturely about a variety of topics. She will sometimes host audio only streams right before she goes to sleep or while in the bath and simply talk to her viewers about her life and her inner thoughts.



Her Twitter account opened on 16 May 2018 while her YouTube channel was created on 25 May although she did not start her activities on YouTube until her first stream on 2 June.


On 1 November, she debuted her second 2D model.[3]


On 1 April, she announced that she would get her 3D model in the middle of April.[4]

On 3 April commemorating this, she built a model of her in 3D in Minecraft.[5] She later announced the debut date to be on 15 April.[6] She showed her 3D model in a stream where she also mentioned several collaborations with several other VTubers such as DeepWebUnderground and Pinky Pop Hepburn.[7]

On 6 August, Matsuri showcased her 3D model swimsuit. [8]


On 1 January, she announced in Twitter that she would get her third 2D costume to celebrate the new year,[9] this costume was later revealed the same day.[10]

On 23 January, her YouTube channel became demonetized.[11] A few minutes later, she said on her Twitter account that it was due to one of the songs she sung,[12] claiming it was a mistake on Youtube's side, so she would reapplied for monetization the next month.[13]

On 24 January along with the other hololive girls up to the third generation, she debuted her 3D idol outfit at hololive's 1st fest Nonstop Story.[14]

On 30 January, she announced on her Twitter account the remonetization of her channel.[15][16]

On 1 March, she teased on Twitter a new 2D model for her next stream.[17] On 2 March, she revealed this 2D model, unlike her normal model, in this one Matsuri is a 6 year old girl and acts for the most part like one.[18]



She has a mascot called Ebi Frion, part-lion part-fried shrimp. This is a pun on the words "Ebifurai" (fried shrimp) and "lion".


  • She has openly admitted to being a lolicon.
  • Her mother, known as 'Mamatsuri', has been on streams with her when they do Q&As.
  • She has a younger brother who has appeared on some of her streams before.[21]

External Links

Hololive Logo
3D talent Tokino Sora (🐻) (A-chan and Ankimo)Roboco (🤖)・Sakura Miko (🌸)
1st generation Yozora Mel (🌟)・Aki Rosenthal (🍎)・Natsuiro Matsuri (🏮)・Shirakami Fubuki (🌽)・Akai Haato (❣️)
2nd generation Minato Aqua (⚓️)・Murasaki Shion (🌙)・Nakiri Ayame (👿)・Yuzuki Choco (💋)・Oozora Subaru (🚑)
hololive GAMERS Shirakami Fubuki (🌽)・Ookami Mio (🌲)・Nekomata Okayu (🍙)・Inugami Korone (🥐)
Inonaka Music AZKi (⚒)・Hoshimachi Suisei (☄️)
3rd generation
(Hololive Fantasy)
Usada Pekora (👯)・Uruha Rushia (🦋)・Shiranui Flare (🔥)・Shirogane Noel (⚔️)・Houshou Marine (🏴‍☠️)
4th generation Tsunomaki Watame (🐏)・Tokoyami Towa (👾)・Kiryu Coco (🐉)・Amane Kanata (💫)・Himemori Luna (🍬)
Hololive China Yogiri (🎸)・Civia (🌙🦄)・Spade Echo (🍑)
Retired Hitomi Chris (🌰)


  1. Height chart (as of 31 May 2019)
  2. natsuiromatsuri (2018, October 7) フブキへ。ルイズコピペです。 #すこん部 [Tweet] Retrieved from
  3. Natsuiro, M. [Matsuri Channel 夏色まつり] (2018, November 1) 【VTuber】夏色まつりの新衣装発表だって!!見なきゃ!!!【5か月記念】【夏色まつり/ホロライブ】[Video File] Retrieved from
  4. natsuiromatsuri. (2019, April 1). イベントでお知らせしましたがTwitterで改めて!!!
    #ばーちゃるぱーく [Tweet]. Retrieved from
  5. Natsuiro, M. [Matsuri Channel 夏色まつり]. (2019, April 3) 【Minecraft】3D化するから自分作ってみる!!! [Video File]. Retrieved from
  6. Cover Corporation. (2019, April 12). ホロライブ所属VTuber「夏色まつり」「赤井はあと」3Dお披露目配信実施のお知らせ [Press release]. Retrieved from
  7. Natsuiro, M. [Matsuri Channel 夏色まつり]. (2019, April 15) 【#夏色まつり3D】ついに動く身体を手に入れた!!!【3D生放送】 [Video File]. Retrieved from
  8. Natsuiro, M. [Matsuri Channel 夏色まつり] (2019, August 6) 【3D放送】JKの水着姿見たくないですか? [Video File]. Retrieved from
  9. natsuiromatsuri (2020, January 1) 【新衣装お披露目】新衣装チキンレースwwこれくらいなら見せてもセーフやろwww【ホロライブ/夏色まつり】 1月1日18:30~ お年玉はない・・・すか・・・ 待機場所↓… サムネは配信後変えます('ω')期待してて #夏まつch [Tweet] Retrieved from
  10. Natsuiro, M. [Matsuri Channel 夏色まつり] (2020, January 1) 【新衣装お披露目】新衣装チキンレースwwこれくらいなら見せてもセーフやろwww【ホロライブ/夏色まつり】[Video File] Retrieved from
  11. natsuiromatsuri (2020, January 23) まって……収益化さん……????????[Tweet] Retrieved from
  12. natsuiromatsuri (2020, January 23) 歌ってみたらしい [Tweet] Retrieved from
  13. natsuiromatsui (2020, January 23) 調べたらAIの誤認説が濃厚らしいので一ヶ月後にもう1回申請してみます!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! [Tweet] Retrieved from
  14. hololive_En (2020, January 24) [Songs Performed!] Dream☆Story (Sora, Roboco, Miko, AZKi, Suisei) Yumemiru Sora e (1st Gen) Go-toubun no Kimochi (2nd Gen) #とまらないホロライブ Photo By Ayo Kajino [Tweet] Retrieved from
  15. natsuiromatsuri (2020, January 30) 収益化戻った!!?!??!?!?!?!?!? [Tweet] Retrieved from
  16. hololive_En (2020, January 30) [Amazing News] Our favorite princess, Natsuiro Matsuri ( @natsuiromatsuri ) has managed to get her monetization back. We're proud of you! Noel ( @shiroganenoel ) will re-apply tomorrow. Here's hoping our other girls manage to get sorted out too. [Tweet] Retrieved from
  17. natsuiromatsuri (2020, March 1) 【マシュマロ雑談】おさなくなりました。まつり(6)です。【ホロライブ/夏色まつり】 3月2日23:00〜 おいたんきてね!! 待機場所… おはなしすゆ~!!!!!!!!!!! #夏まつch [Tweet] Retrieved from
  18. Natsuiro, M. [Matsuri Channel 夏色まつり] (2020, March 2) 【マシュマロ雑談】おさなくなりました。まつり(6)です。【ホロライブ/夏色まつり】[Video File] Retrieved from
  19. Official Dawn of the Breakers Website - hololive Crossover Continues!
  20. AzurLane_EN (2019 November 26) Event Period [Tweet] Retrieved from
  21. [lyger VTuber translations] (2020, January 6) Natsuiro Matsuri – Oh, Brother! [Video File] Retrieved from
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