Natsuiro Matsuri (夏色まつり) is a female Japanese Virtual YouTuber associated with hololive, debuting as part of its first generation of VTubers alongside Yozora Mel, Aki Rosenthal, Shirakami Fubuki and Akai Haato.
|"Wasshoi! hololive's symbol of purity and everyone's idol, Natsuiro Matsuri here!"
A rookie member of her school cheerleading team. Her cheerful, energetic, and affectionate personality means she gets along with everyone and has lots of friends. Loves festivals, events, and other fun things.
|"Festival night! Natsuiro Matsuri is here!"
A rookie on the Cheerleading Team. Cheerful and affectionate, her pleasant attitude means she gets along with everyone. She has a lot of friends, and loves festivals and events.
Matsuri is an energetic, expressive, and sometimes chaotic cheerleader girl who is bubbly as a festival. She is known for certain viral moments like wearing band-aids to school instead of bras, posting her own take of a popular internet copypasta video on Shirakami Fubuki's Twitter, and groping other members off-camera (including Hoshimachi Suisei, Shirogane Noel, Murasaki Shion and Yukihana Lamy, among others). Her cheerful attitude makes her popular among her peers and is looked up upon by her juniors. She has high girl-power, making her a good wife material noted by other hololive members.
However, underneath her rowdy and tomboyish exterior, Matsuri is actually an emotionally intelligent, sensitive, sweet, yet serious, and hardworking young girl. Who can speak frankly and maturely about a variety of topics. She will sometimes host audio only streams right before she goes to sleep or while in the bath and simply talk to her viewers about her life and her inner thoughts.
On 2 May, auditions opened for what would become known as hololive 1st generation. Natsuiro Matsuri was one of five characters revealed in the initial audition announcement, along with Aki Rosenthal, Hitomi Chris, Shirakami Fubuki, Akai Haato. Auditions closed at midnight on 13 May, with selections beginning between May 9 and May 18. Matsuri's Twitter account opened on 16 May 2018, and her YouTube channel was created on 25 May.
Matsuri made her debut stream on 1 June.
An introduction video was uploaded on 9 June.
On 1 November, she debuted her second 2D costume.
On 1 April, she announced that she would receive her 3D model in the middle of April.
On 6 August, Matsuri showcased her 3D model swimsuit.
On 23 January, her YouTube channel became demonetized. A few minutes later, she said on her Twitter account that it was due to one of the songs she sung, claiming it was a mistake on Youtube's side, so she would reapply for monetization the next month.
On 24 January along with the other hololive girls up to the third generation, she debuted her 3D idol outfit at hololive's 1st fes. Nonstop Story.
On 1 March, she teased on Twitter a new 2D model for her next stream. On 2 March, she revealed this 2D model, unlike her normal model, in this one Matsuri is a 6 year old girl and acts for the most part like one.
On 28 July, she announced on her Twitter account that her original 2D model would be get an update. She debuted her updated model during a stream later the same day, featuring more facial expressions, her hair including her ponytail and ahoge has improved movement and the previously still ribbon on her blouse now has movement, along with general movement improvements in line with the model capabilities of hololive members from the GAMERS unit onwards.
On 25 October, hololive's official Twitter account announced that she and Haato would get new 2D costumes. Matsuri debuted her fourth 2D costume on 28 October, a new set of casual clothes with a white jacket, she can use rabbit ears, cat ears, a black hat as well as glasses, she can now carry a sad sailor bunny plushie, additionally she got two new hairstyles both twintails.
On 14 December, she reached 700,000 subscribers, the third member of hololive's 1st generation and 15th member of hololive to do so.
On 25 January, she reached 800,000 YouTube subscribers.
On 1 June, during her the third anniversary since her debut Matsuri reached 1,000,000 YouTube subscribers during a singing endurance stream, making her the 17th hololive member to reach that milestone and the 12th member of the Japanese branch to do so.
On 7 July, Matsuri's Twitter account was verified.
On 23 July, her birthday, Matsuri released her second original song "Hi Hi High Tension!."
On 22 September, hololive's Twitter account announced that Matsuri would get her fifth 2D costume.
On 25 September, Matsuri debuted her fifth 2D costume, with this costume Matsuri got two new hairstyle, both using loose hair, but one shows her forehead, she also got two pairs of animal ears, in this costume she wears a big black jacket with decorations in white and red including a belt, there is a small squirrel on the right side of her jacket, the jacket rests below the shoulders, the jacket can be removed, Matsuri also wears a long-sleeved orange shirt and black shorts, her socks and shoes are reminecent of her original outfit as they share the same color scheme. This outfit is really notorious as it includes hand movement and a gaming controller, being the first model in hololive to include such functionality by default.
- Main article: Natsuiro Matsuri/Discography
|HiHi High Tension!||1st single||23 July 2021|
|Digital Release • Music Video • YouTube|
|SHIJOSHUGI ADTRUCK||as hololive IDOL PROJECT||6 January 2021|
|Digital Release • Music Video • YouTube|
- On 23 May 2019, she made an appearance in hololive's collaboration with Dawn of the Breakers as one of the characters alongside Roboco, Aki Rosenthal, Shirakami Fubuki, Minato Aqua, Yuzuki Choco, Oozora Subaru and Ookami Mio.
- On 27 November 2019, she made an appearance in hololive's collaboration with Azur Lane as one of the characters, alongside Shirakami Fubuki, Nakiri Ayame, Ookami Mio, Murasaki Shion, Minato Aqua and Tokino Sora, she was available from 27 November to 10 December.
- On 13 August 2021, hololive's Twitter account announced that 12 members including Matsuri (representing the ORIX Buffaloes) would participate in a collaboration with the six professional Japanese baseball teams from the Pacific League, each team represented by two hololive members. The collaboration include promotional merchandise that could be brought, including hats, posters, keychains, among others, also a promotional match between ORIX Buffaloes vs SoftBank HAWKS scheduled for 3 October 2021 at the Kyocera Dome Osaka stadium called "hololive day."
Mascot and Fans
- She has a mascot called Ebifrion, part-lion part-fried shrimp. This is a pun on the words "Ebifurai" (fried shrimp) and "lion."
- Her fanbase is officially called "Matsurisu" (まつりす). This is a portmanteau of the word "Matsuri" and "Listeners" (リスナー, Risunā. Japanese term for viewers). The word "risu" also means Squirrel in Japanese. Thus, they are represented by a small brown squirrel with chubby cheeks.
- She has openly admitted to being a lolicon, referencing various mangaka's works in Comic LO as well as gushing and melting when Tokino Sora acted like a stereotypical loli on stream perfectly.
- Her mother, known as 'Mamatsuri', has been on streams with her when they do Q&As.
- She has a younger brother who has appeared on some of her streams before.
- Her dream is to be a voice actress.
- She is terrible with horror games.
- She likes dogs. Ironically, she is allergic to them.
- Her family has a pet dog named "Kuu-chan" short for "Cream."
- Matsuri is also allergic to citrus fruits.
- She is a licensed electrician.
- She is the thirteenth hololive member to join the official Hololive Subreddit as a moderator.
- Her favorite foods include : Doughnuts, sea urchin, and sweets in general.
- Matsuri likes Hoshikawa Sara a lot and considers her favorite VTuber.
- She is a big fan of Nijisanji but says that even if she wasn't already in hololive, she wouldn't want to join Nijisanji because she prefers to enjoy them as a fan.
- She has a great relationship with Himemori Luna that is often speculated by viewers to be more than friendship.
- Matsuri is open about using her real voice when requested, which she has revealed and used on stream several times. However, she prefers not to use it regularly. She gave several reasons, such as:
- It might confuse the first time viewer as the voice and appearance not matching.
- Her cute voice gives off a high energy vibe while also makes her acting cute more easily.
- Matsuri Channel 夏色まつり - YouTube channel
- Natsuiro Matsuri's corporate profile on hololive.hololivepro.com (EN)
- Natsuiro Matsuri's corporate profile on hololive.hololivepro.com (JP)
- Natsuiro Matsuri's corporate profile on hololive.tv (EN)
- Natsuiro Matsuri's corporate profile on hololive.tv (JP)
- @natsuiromatsuri - Twitter account
- Radio 夏まつch - TwitCasting channel
- natsuiromatsuri0 - TikTok account
- 夏色祭Official - bilibili channel
- @natsuiromatsuri - OPENREC.tv channel
- /u/7216_official - Reddit account
- #夏色まつり - General
- #夏まつch - Stream talk
- #祭絵 - Fan art
- #まつりは絵っち - Fan art (NSFW)
- #抜いたぞまつり - Video clips
- #きいたよまつり - Commentary on released voice dramas
- 夏色まつり - Nicovideo Encyclopedia
- 夏色まつり - Pixiv Encyclopedia
- 夏色まつり - Japanese Wikipedia
- 夏色まつり - unofficial hololive Seesaawiki
- 夏色祭 - Moegirl Encyclopedia
- 나츠이로 마츠리 - Namu Wiki
- Natsuiro Matsuri - Hololive Fan Wiki
- Natsuiro Matsuri - Azur Lane Wiki
- Natsuiro Matsuri - Unofficial Button
(hololive 0th Gen)
|Tokino Sora (🐻) A-chan and Ankimo · Roboco-san (🤖) · Sakura Miko (🌸) · Hoshimachi Suisei (☄️) · AZKi (⚒️)|
|1st Generation||Yozora Mel (🌟) · Aki Rosenthal (🍎) · Natsuiro Matsuri (🏮) · Shirakami Fubuki (🌽) · Akai Haato (❣️)|
|Retired||Hitomi Chris (🌰)|
|2nd Generation||Minato Aqua (⚓️) · Murasaki Shion (🌙) · Nakiri Ayame (👿) · Yuzuki Choco (🍫💋) · Oozora Subaru (🚑)|
|hololive GAMERS||Shirakami Fubuki (🌽) · Ookami Mio (🌲) · Nekomata Okayu (🍙) · Inugami Korone (🥐)|
|Usada Pekora (👯) · Uruha Rushia (🦋) · Shiranui Flare (🔥) · Shirogane Noel (⚔️) · Houshou Marine (🏴☠️)|
|4th Generation||Tsunomaki Watame (🐏) · Tokoyami Towa (👾) · Amane Kanata (💫) · Himemori Luna (🍬)|
|Retired||Kiryu Coco (🐉)|
|Yukihana Lamy (☃️) · Momosuzu Nene (🥟) · Shishiro Botan (♌) · Omaru Polka (🎪)|
|Retired||Mano Aloe (👅)|
|1st Generation||Airani Iofifteen (🎨) · Moona Hoshinova (🔮) · Ayunda Risu (🐿️)|
|2nd Generation||Kureiji Ollie (🧟♀️) · Anya Melfissa (🍂) · Pavolia Reine (🦚)|
-Myth- or holoMyth
|Ninomae Ina'nis (🐙) · Takanashi Kiara (🐔) · Watson Amelia (🔎) · Mori Calliope (💀) · Gawr Gura (🔱)|
|Project: HOPE||IRyS (💎)|
|Tsukumo Sana (🪐) · Ceres Fauna (🌿) · Ouro Kronii (⏳) · Nanashi Mumei (🪶) · Hakos Baelz (🎲)|
|1st Generation||Yogiri (🍼🎸) · Civia (🌙🦄) · Spade Echo (🍑) Everyone retired|
|2nd Generation||Rosalyn (📖) · Doris (🐟) · Artia (❄️) Everyone retired|
|1st Generation||Hanasaki Miyabi (🌺) · Kanade Izuru (🎸) · Arurandeisu (🍕) · Rikka (⚙️)|
|Retired||Yakushiji Suzaku (💊) · Kagami Kira (💙)|
|Astel Leda (🎭) · Kishido Temma (🦔💨) · Yukoku Roberu (🍷)|
|Kageyama Shien (🟣) · Aragami Oga (🐃)|
|Retired||Tsukishita Kaoru (💅)|
- [Profile on hololive tv] Retrieved from https://en.hololive.tv/portfolio/items/433575
- [hololive ホロライブ - VTuber Group] (2021, May 14) 【オリジナルMV】Plasmagic Seasons!【ホロライブ1期生】 #from1st [Video File] Retrieved from https://youtu.be/VCJTJX1kXe4?t=166
- tou_ilie (2020, July 28) ホロライブ1期生、夏色まつりさん(@ natsuiromatsuri)の新Live2dのモデリングを担当させて頂きました！ （イラストレーター：皆村春樹先生(@ halllki) 色んな表情が出来るようになったまつりさんを、いっぱい見ていただけると嬉しいです！ https://youtu.be/g2InKgUPAA4 #夏色新2D [Tweet] Retrieved from https://twitter.com/tou_ilie/status/1288123475119321089
- Shin_umiushi_O (2020, October 28) この度ホロライブの夏色まつりさんの新衣装のモデリングを担当させていただきました！！ 新衣装めっっっっちゃ可愛かったですね……！！ ω口めっちゃ可愛くてお気に入りです！ お披露目配信お疲れさまでした！ イラスト：皆村春樹 先生( @halllki) #夏色まつり新衣装 [Tweet] Retrieved from https://twitter.com/Shin_umiushi_O/status/1321447305627590656
- 7name_. (2021, September 25). 【お仕事報】ホロライブ所属 夏色まつりさん(@natsuiromatsuri)の新衣装のLive2Dお仕立てを担当させて頂きました！リスのお耳ぴくぴくがお気に入りです😀 よろしくお願いいたします！！ [Tweet]. Twitter.
- Height chart (as of 31 May 2019)
- Profile on hololive.hololivepro.com [Official website]. (2021, August). hololive.hololivepro.com.
- [lyger Vtuber Translation](2019, November 11) Natsuiro Matsuri – All You Need Are Band-aids [Video File] Retrieved from https://youtu.be/aqHs4VTb2FU
- natsuiromatsuri (2018, October 7) フブキへ。ルイズコピペです。 #すこん部 [Tweet] Retrieved from https://twitter.com/natsuiromatsuri/status/1048810611981701121
- [lyger VTuber translations] (2019, November 25) Hoshimachi Suisei – Lost, Found, and Felt Up [Video File] Retrieved from https://youtu.be/UCMtQLdrVug
- オーディション - ホロライブ（hololive） - バーチャルYouTuber配信サービス. Archived 3 May 2018.
- Natsuiro, M. [Matsuri Channel 夏色まつり] (2018, June 1) Matsuri Channel 夏色まつり の初配信 [Video File] Retrieved from https://youtu.be/dJ-8EGi5zCs
- Natsuiro, M. [Matsuri Channel 夏色まつり] (2018, November 1) 【VTuber】夏色まつりの新衣装発表だって！！見なきゃ！！！【５か月記念】【夏色まつり/ホロライブ】[Video File] Retrieved from https://youtu.be/DQE2J9SqTrc?t=232
- natsuiromatsuri. (2019, April 1). イベントでお知らせしましたがTwitterで改めて！！！
#ばーちゃるぱーく [Tweet]. Retrieved from https://twitter.com/status/1112677576483303425
- Natsuiro, M. [Matsuri Channel 夏色まつり]. (2019, April 3) 【Minecraft】3D化するから自分作ってみる！！！ [Video File]. Retrieved from https://youtu.be/QzeSRv7Y8NE/
- Cover Corporation. (2019, April 12). ホロライブ所属VTuber「夏色まつり」「赤井はあと」3Dお披露目配信実施のお知らせ [Press release]. Retrieved from https://prtimes.jp/main/html/rd/p/000000054.000030268.html
- Natsuiro, M. [Matsuri Channel 夏色まつり]. (2019, April 15) 【#夏色まつり3D】ついに動く身体を手に入れた！！！【3D生放送】 [Video File]. Retrieved from https://youtu.be/qGn0dVLJwSc/
- Natsuiro, M. [Matsuri Channel 夏色まつり] (2019, August 6) 【3D放送】JKの水着姿見たくないですか？ [Video File]. Retrieved from https://youtu.be/tbUIYEQyNlI/
- natsuiromatsuri (2020, January 1) 【新衣装お披露目】新衣装チキンレースｗｗこれくらいなら見せてもセーフやろｗｗｗ【ホロライブ/夏色まつり】 1月1日18:30～ お年玉はない・・・すか・・・ 待機場所↓ https://youtube.com/watch?v=DHMUymmD-eE… サムネは配信後変えます('ω')期待してて #夏まつch [Tweet] Retrieved from https://twitter.com/natsuiromatsuri/status/1212119378142978048
- Natsuiro, M. [Matsuri Channel 夏色まつり] (2020, January 1) 【新衣装お披露目】新衣装チキンレースｗｗこれくらいなら見せてもセーフやろｗｗｗ【ホロライブ/夏色まつり】[Video File] Retrieved from https://www.youtube.com/watch?v=DHMUymmD-eE
- natsuiromatsuri (2020, January 23) まって……収益化さん……？？？？？？？？[Tweet] Retrieved from https://twitter.com/natsuiromatsuri/status/1220527846889644033
- natsuiromatsuri (2020, January 23) 歌ってみたらしい [Tweet] Retrieved from https://twitter.com/natsuiromatsuri/status/1220528690561351680
- natsuiromatsui. (2020, January 23). 調べたらAIの誤認説が濃厚らしいので一ヶ月後にもう1回申請してみます！！！！！！！！！！！！！！！！！！！！！！！！！！！！... [Tweet]. Twitter.
- hololive_En. (2020, January 24). [Songs Performed!] 🎵Dream☆Story (Sora, Roboco, Miko, AZKi, Suisei) 🎵Yumemiru Sora e (1st Gen) 🎵Go-toubun no Kimochi (2nd Gen)...Photo By Ayo Kajino [Tweet]. Twitter.
- natsuiromatsuri. (2020, January 30). 収益化戻った！！？！？？！？！？！？！？！？ [Tweet]. Twitter.
- hololive_En. (2020, January 30). [Amazing News]Our favorite princess, Natsuiro Matsuri (@natsuiromatsuri) has managed to get her monetization back. We're proud of you! Noel (@shiroganenoel) will re-apply tomorrow. Here's hoping our other girls manage to get sorted out too. [Tweet]. Twitter.
- Natsuiro, M. [Matsuri Channel 夏色まつり]. (2020, March 2). 【マシュマロ雑談】おさなくなりました。まつり（６）です。【ホロライブ/夏色まつり】 [Video]. YouTube.
- natsuiromatsuri. (2020, July 28). 🏮配信告知🏮新live2Dお披露目会】生まれ変わったまつりを見て！！【ホロライブ/夏色まつり】 [Tweet]. Twitter.
- Natsuiro, M. [Matsuri Channel 夏色まつり]. (2020, July 28). 【新live2Dお披露目会】生まれ変わったまつりを見て！！【ホロライブ/夏色まつり】 [Video]. YouTube.
- hololivetv. (2020, October 25). 【🎉お知らせ🎉】2週連続‼ #ホロライブ」所属VTuber「#赤井はあと」「#夏色まつり」の新衣装お披露目が決定いたしました✨ [Tweet]. Twitter.
- Natsuiro, M. [Matsuri Channel 夏色まつり]. (2020, October 28). 【新衣装お披露目】本気の新衣装！ラフ案まで全部見せますッ！【ホロライブ/夏色まつり】 [Video]. YouTube.
- Natsuiro, M. [Matsuri Channel 夏色まつり]. (2021, June 1). 【100万人耐久】歌って歌って歌い続けろ！【ホロライブ/夏色まつり】 [Video]. YouTube.
- Natsuiro, M. [natsuiromatsuri]. (2021, July 7). ん？？？？？ んんんん？？？？ 公式マークｷﾀ━(ﾟ∀ﾟ)━( ﾟ∀)━( ﾟ)━( )━!!!!! [Tweet]. Twitter.
- hololivetv. (2021, September 22). [https://twitter.com/hololivetv/status/1440527873081692161 【🎉お知らせ🎉】 「#夏色まつり」の新衣装お披露目配信を、9月25日（土）21時より、本人のYouTubeチャンネルにて実施することが決定いたしました🥳🙌] [Tweet]. Twitter.
- Natsuiro, M. [Matsuri Channel 夏色まつり]. (2021, September 25). 【#夏色まつり新衣装】かっこかわいいとはまつりのことよ！！ / New costume【ホロライブ/夏色まつり】 [Video]. YouTube.
- Official Dawn of the Breakers Website - hololive Crossover Continues!
- AzurLane_EN (2019 November 26) Event Period [Tweet] Retrieved from https://twitter.com/AzurLane_EN/status/1199372247120498688/photo/2
- hololivetv. (2021, August 13). 【⚾お知らせ⚾】「#ホロライブ」× パ・リーグ6球団 コラボが決定‼ 8月15日（日）10時より、コラボロゴグッズや「hololive day」観戦チケットの販売を開始✨ [Tweet]. Twitter.
- [lyger VTuber translations] (2020, January 6) Natsuiro Matsuri – Oh, Brother! [Video File] Retrieved from https://youtu.be/3Kqi5ma8_q0
- [Hisyu/ヒスユ] (2020, May 11) [Eng Sub]Hoshikawa & Matsuri's Lovey Dovey Duet [Video File] Retrieved from https://youtu.be/Z2gjgPCHIDI
- [Iroha Translation] (2021, June 23) Matsuri talks the reason why she joined to Hololive even though she loves Nijisanji [Video File] Retrieved from https://youtu.be/PekpumDKLR4
- Dran Ch.. (2021, October 4). Matsuri reveals why she prefers using a cute voice than her real voice on stream [Eng sub/Hololive] [Video]. YouTube.