Associated pages

Natsuiro Matsuri (夏色まつり) is a female Japanese Virtual YouTuber associated with hololive, as part of its first generation of VTubers alongside Yozora Mel, Aki Rosenthal, Shirakami Fubuki, and Akai Haato.

Introduction Video


Matsuri Channel 夏色まつり のライブ

Matsuri's introduction.


Matsuri is an energetic, expressive, and sometimes chaotic cheerleader girl who is bubbly as a festival. She is known for certain viral moments like wearing band-aids to school instead of bras,[4] posting her own take of a popular internet copypasta video on Shirakami Fubuki's Twitter,[5] and groping other members off-camera (including Hoshimachi Suisei, Shirogane Noel, and Murasaki Shion, among others).[6] Her cheerful attitude makes her popular among her peers and is looked up upon by her juniors. She has high girl-power, making her a good wife material noted by other hololive members.

However, underneath her rowdy and tomboyish exterior, Matsuri is actually an emotionally intelligent, sensitive, sweet, yet serious, and hardworking young girl. Who can speak frankly and maturely about a variety of topics. She will sometimes host audio only streams right before she goes to sleep or while in the bath and simply talk to her viewers about her life and her inner thoughts.


"Festival night! Natsuiro Matsuri is here!"

A rookie on the Cheerleading Team. Cheerful and affectionate, her pleasant attitude means she gets along with everyone. She has a lot of friends, and loves festivals and events.[7]



Her Twitter account opened on 16 May 2018 while her YouTube channel was created on 25 May although she did not start her activities on YouTube until her first stream on 2 June.


On 1 November, she debuted her second 2D costume.[8]


On 1 April, she announced that she would get her 3D model in the middle of April.[9]

On 3 April commemorating this, she built a model of her in 3D in Minecraft.[10] She later announced the debut date to be on 15 April.[11] She debuted her 3D model during a stream on this date.[12]

On 6 August, Matsuri showcased her 3D model swimsuit.[13]


On 1 January, she announced in Twitter that she would get her third 2D costume to celebrate the new year,[14] this costume was later revealed the same day.[15]

On 23 January, her YouTube channel became demonetized.[16] A few minutes later, she said on her Twitter account that it was due to one of the songs she sung,[17] claiming it was a mistake on Youtube's side, so she would reapply for monetization the next month.[18]

On 24 January along with the other hololive girls up to the third generation, she debuted her 3D idol outfit at hololive's 1st fes. Nonstop Story.[19]

On 30 January, she announced on her Twitter account the remonetization of her channel.[20][21]

On 1 March, she teased on Twitter a new 2D model for her next stream. On 2 March, she revealed this 2D model, unlike her normal model, in this one Matsuri is a 6 year old girl and acts for the most part like one.[22]

On 28 July, she announced on her Twitter account that her original 2D model would be get an update. She debuted her updated model during a stream later the same day, featuring more facial expressions, her hair including her ponytail and ahoge has improved movement and the previously still ribbon on her blouse now has movement, along with general movement improvements in line with the model capabilities of hololive members from the GAMERS unit onwards.[23][24]

On 25 October, hololive's official Twitter account announced that she and Haato would get new 2D costumes.[25] Matsuri debuted her fourth 2D costume on 28 October, a new set of casual clothes with a white jacket, she can use rabbit ears, cat ears, a black hat as well as glasses, she can now carry a sad sailor bunny plushie, additionally she got two new hairstyles both twintails.[26]

On 14 December, she reached 700,000 subscribers, the third member of hololive's 1st generation and 15th member of hololive to do so.


On 25 January, she reached 800,000 YouTube subscribers.



Shiny Smily Story as hololive IDOL PROJECT    
Release Date 16 September 2019
Track List
  1. "Shiny Smily Story"
  2. "Shiny Smily Story" (instrumental)
External links
Digital Release • Music Video
Yumemiru Sora e as hololive IDOL PROJECT    
Release Date 14 February 2020
Yumemiru Sora e Cover.jpeg
Track List
  1. "Yumemiru Sora e" (夢見る空へ)
  2. "Yumemiru Sora e" (instrumental)
External links
Digital Release • Music Video
Release Date 6 January 2021
Shijoshugi Adtruck Cover.png
Track List
  1. "SHIJOSHUGI ADTRUCK" (至上主義アドトラック, Ad Truck of Supremacy)
  2. "SHIJOSHUGI ADTRUCK"" (instrumental)
External links
Digital Release • Music Video
Release Date 21 January 2021
Daily Dairy Cover.png
Track List
  1. "DAILY DIARY" (でいり〜だいあり〜!)
  2. "DAILY DIARY"" (instrumental)
External links
Digital Release • Music Video
Dreaming Days as hololive IDOL PROJECT    
Release Date 10 Fabruary 2021
Dreaming Days Cover.png
Track List
  1. "Dreaming Days"
  2. "Dreaming Days" (instrumental)
External links
Digital Release • Music Video
AsuiroClearSky as hololive IDOL PROJECT    
Release Date 18 February 2021
AsuiroClearSky Cover.png
Track List
  1. "AsuiroClearSky" (あすいろClearSky)
  2. "AsuiroClearSky" (instrumental)
External links
Digital Release • Music Video


Mascot and Fans

  • She has a mascot called Ebifrion, part-lion part-fried shrimp. This is a pun on the words "Ebifurai" (fried shrimp) and "lion".
  • Her fanbase is officially called "Matsurisu" (まつりす). This is a portmanteau of the word "Matsuri" and "Listeners" (リスナー, Risunā. Japanese term for viewers). The word "risu" also means Squirrel in Japanese. Thus, they are represented by a small brown squirrel with chubby cheeks.


  • She has openly admitted to being a lolicon, referencing various mangaka's works in Comic LO as well as gushing and melting when Tokino Sora acted like a stereotypical loli on stream perfectly.
  • Her mother, known as 'Mamatsuri', has been on streams with her when they do Q&As.
  • She has a younger brother who has appeared on some of her streams before.[29]
  • Her dream is to be a voice actress.
  • She is terrible with horror games.
  • She likes dogs. Ironically, she is allergic to them.
  • Her family has a pet dog named "Kuu-chan". Short for "Cream".
  • She is also allergic to citrus fruits.
  • She is a licensed electrician.
  • She is the thirteenth hololive member to join the official Hololive Subreddit as a moderator.
  • Her favorite foods include : Doughnuts, sea urchin, and sweets in general.
  • She likes Hoshikawa Sara a lot.[30]
  • She has a great relationship with Himemori Luna that is often speculated by viewers to be more then friendship.

External Links


Twitter hashtags

Further readings

Hololive Logo.png
Solo Debutants
(hololive 0th Gen)
Tokino Sora (🐻) A-chan and Ankimo · 
Roboco (🤖) · 
Sakura Miko (🌸) · 
Hoshimachi Suisei (☄️) · 
AZKi (⚒️) · 
First Generation
Yozora Mel (🌟) · 
Aki Rosenthal (🍎) · 
Natsuiro Matsuri (🏮) · 
Shirakami Fubuki (🌽) · 
Akai Haato (❣️) · 
Second Generation
Minato Aqua (⚓️) · 
Murasaki Shion (🌙) · 
Nakiri Ayame (👿) · 
Yuzuki Choco (🍫💋) · 
Oozora Subaru (🚑) · 
hololive GAMERS
Shirakami Fubuki (🌽) · 
Ookami Mio (🌲) · 
Nekomata Okayu (🍙) · 
Inugami Korone (🥐) · 
Third Generation
(hololive Fantasy)
Usada Pekora (👯) · 
Uruha Rushia (🦋) · 
Shiranui Flare (🔥) · 
Shirogane Noel (⚔️) · 
Houshou Marine (🏴‍☠️) · 
Fourth Generation
Tsunomaki Watame (🐏) · 
Tokoyami Towa (👾) · 
Kiryu Coco (🐉) · 
Amane Kanata (💫) · 
Himemori Luna (🍬) · 
Fifth Generation
Yukihana Lamy (☃️) · 
Momosuzu Nene (🥟) · 
Shishiro Botan (♌) · 
Omaru Polka (🎪) · 
AZKi (⚒️) · 
Hitomi Chris (🌰) · 
Mano Aloe (👅) · 
hololive Indonesia
First Generation
Airani Iofifteen (🎨) · 
Moona Hoshinova (🔮) · 
Ayunda Risu (🐿️) · 
Second Generation
Kureiji Ollie (🧟‍♀️) · 
Anya Melfissa (🍂) · 
Pavolia Reine (🦚) · 
hololive English
First Generation
Ninomae Ina'nis (🐙) · 
Takanashi Kiara (🐔) · 
Watson Amelia (🔎) · 
Mori Calliope (💀) · 
Gawr Gura (🔱) · 
hololive China (Dissolved Branch)
First Generation
Yogiri (🍼🎸) · 
Civia (🌙🦄) · 
Spade Echo (🍑) · 
Everyone retired
Second Generation
Rosalyn (📖) · 
Doris (🐟) · 
Artia (❄️) · 
Everyone retired
Holostars Logo.png
First Generation
Hanasaki Miyabi (🌺) · 
Kanade Izuru (🎸) · 
Arurandeisu (🍕) · 
Rikka (⚙️) · 
Second Generation
(Sun Tempo)
Astel Leda (🎭) · 
Kishido Temma (🦔💨) · 
Yukoku Roberu (🍷) · 
Third Generation
Kageyama Shien (🟣) · 
Aragami Oga (🐃) · 
Yakushiji Suzaku (💊) · 
Tsukishita Kaoru (💅) · 
Kagami Kira (💙) · 


  1. tou_ilie (2020, July 28) ホロライブ1期生、夏色まつりさん(@ natsuiromatsuri)の新Live2dのモデリングを担当させて頂きました! (イラストレーター:皆村春樹先生(@ halllki) 色んな表情が出来るようになったまつりさんを、いっぱい見ていただけると嬉しいです! #夏色新2D [Tweet] Retrieved from
  2. Shin_umiushi_O (2020, October 28) この度ホロライブの夏色まつりさんの新衣装のモデリングを担当させていただきました!! 新衣装めっっっっちゃ可愛かったですね……!! ω口めっちゃ可愛くてお気に入りです! お披露目配信お疲れさまでした! イラスト:皆村春樹 先生( @halllki) #夏色まつり新衣装 [Tweet] Retrieved from
  3. Height chart (as of 31 May 2019)
  4. [lyger Vtuber Translation](2019, November 11) Natsuiro Matsuri – All You Need Are Band-aids [Video File] Retrieved from
  5. natsuiromatsuri (2018, October 7) フブキへ。ルイズコピペです。 #すこん部 [Tweet] Retrieved from
  6. [lyger VTuber translations] (2019, November 25) Hoshimachi Suisei – Lost, Found, and Felt Up [Video File] Retrieved from
  7. [Profile on hololive tv] Retrieved from
  8. Natsuiro, M. [Matsuri Channel 夏色まつり] (2018, November 1) 【VTuber】夏色まつりの新衣装発表だって!!見なきゃ!!!【5か月記念】【夏色まつり/ホロライブ】[Video File] Retrieved from
  9. natsuiromatsuri. (2019, April 1). イベントでお知らせしましたがTwitterで改めて!!!
    #ばーちゃるぱーく [Tweet]. Retrieved from
  10. Natsuiro, M. [Matsuri Channel 夏色まつり]. (2019, April 3) 【Minecraft】3D化するから自分作ってみる!!! [Video File]. Retrieved from
  11. Cover Corporation. (2019, April 12). ホロライブ所属VTuber「夏色まつり」「赤井はあと」3Dお披露目配信実施のお知らせ [Press release]. Retrieved from
  12. Natsuiro, M. [Matsuri Channel 夏色まつり]. (2019, April 15) 【#夏色まつり3D】ついに動く身体を手に入れた!!!【3D生放送】 [Video File]. Retrieved from
  13. Natsuiro, M. [Matsuri Channel 夏色まつり] (2019, August 6) 【3D放送】JKの水着姿見たくないですか? [Video File]. Retrieved from
  14. natsuiromatsuri (2020, January 1) 【新衣装お披露目】新衣装チキンレースwwこれくらいなら見せてもセーフやろwww【ホロライブ/夏色まつり】 1月1日18:30~ お年玉はない・・・すか・・・ 待機場所↓… サムネは配信後変えます('ω')期待してて #夏まつch [Tweet] Retrieved from
  15. Natsuiro, M. [Matsuri Channel 夏色まつり] (2020, January 1) 【新衣装お披露目】新衣装チキンレースwwこれくらいなら見せてもセーフやろwww【ホロライブ/夏色まつり】[Video File] Retrieved from
  16. natsuiromatsuri (2020, January 23) まって……収益化さん……????????[Tweet] Retrieved from
  17. natsuiromatsuri (2020, January 23) 歌ってみたらしい [Tweet] Retrieved from
  18. natsuiromatsui (2020, January 23) 調べたらAIの誤認説が濃厚らしいので一ヶ月後にもう1回申請してみます!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! [Tweet] Retrieved from
  19. hololive_En (2020, January 24) [Songs Performed!] Dream☆Story (Sora, Roboco, Miko, AZKi, Suisei) Yumemiru Sora e (1st Gen) Go-toubun no Kimochi (2nd Gen) #とまらないホロライブ Photo By Ayo Kajino [Tweet] Retrieved from
  20. natsuiromatsuri (2020, January 30) 収益化戻った!!?!??!?!?!?!?!? [Tweet] Retrieved from
  21. hololive_En (2020, January 30) [Amazing News]Our favorite princess, Natsuiro Matsuri (@natsuiromatsuri) has managed to get her monetization back. We're proud of you! Noel (@shiroganenoel) will re-apply tomorrow. Here's hoping our other girls manage to get sorted out too. [Tweet] Retrieved from
  22. Natsuiro, M. [Matsuri Channel 夏色まつり] (2020, March 2) 【マシュマロ雑談】おさなくなりました。まつり(6)です。【ホロライブ/夏色まつり】[Video File] Retrieved from
  23. natsuiromatsuri (2020, July 28)🏮配信告知🏮新live2Dお披露目会】生まれ変わったまつりを見て!!【ホロライブ/夏色まつり】 配信時間:7月28日23:00 揺れるもん!!!!!!!! 待機場所 かわいいよ!!みて!!! #夏まつch[Tweet] Retrieved from
  24. Natsuiro, M. [Matsuri Channel 夏色まつり] (2020, July 28) 【新live2Dお披露目会】生まれ変わったまつりを見て!!【ホロライブ/夏色まつり】[Video File] Retrieved from
  25. hololivetv (2020, October 25) 【🎉お知らせ🎉】2週連続‼ #ホロライブ」所属VTuber「#赤井はあと」「#夏色まつり」の新衣装お披露目が決定いたしました✨ 🔽詳細はこちら🔽 [Tweet] Retrieved from
  26. Natsuiro, M. [Matsuri Channel 夏色まつり] (2020, October 28) 【新衣装お披露目】本気の新衣装!ラフ案まで全部見せますッ!【ホロライブ/夏色まつり】[Video File] Retrieved from
  27. Official Dawn of the Breakers Website - hololive Crossover Continues!
  28. AzurLane_EN (2019 November 26) Event Period [Tweet] Retrieved from
  29. [lyger VTuber translations] (2020, January 6) Natsuiro Matsuri – Oh, Brother! [Video File] Retrieved from
  30. [Hisyu/ヒスユ] (2020, May 11) [Eng Sub]Hoshikawa & Matsuri's Lovey Dovey Duet [Video File] Retrieved from
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