This page is about the Japan-based, English-language agency. For the Malaysia-based agency supported by AirAsia, see Project Kavvaii.
Production Kawaii, or simply known as kawaii, was a Japan-based English VTuber agency. Their aim to spread the culture of ‘kawaii’, which has been developed in Japan through media, to the world and make it a universal language.[1]
The agency was led by Kyosuke Kinoshita.[2]
The agency had a combined 1,008,460 subscribers on YouTube by the time of its closure on 30 November 2024.
History[]
The agency unveiled itself on the 10th of March 2021 on its Twitter account. On that day, they announced the auditions for the 1st Generation members.[3] The agency received attention after the character designers of the 1st Generation shared their new creations with their followers on the same day. Later on 19 April, the talents posted their first posts on Twitter. They debuted between April 28 and 30.
2021[]
On 31 October, Kawaii Twitter account uploaded a video teaser to announce their 2nd Generation,[4]showing five upcoming members: Aruru Gray, Namiji Freesia, Shee Icho, Neena Makurano and Lua Asuka. Each of them made their first Tweet right after the announcement and officially debuted on 5 and 6 November (PDT time).
2022[]
On 28 April, the one-year anniversary of their first generation, the agency announced a Kickstarter campaign to fund the creation of 3D models for their entire active roster and a 3D concert.[5] The funding goal for this campaign was met on 28 May.[6] The Kickstarter ended on 7 June, having raised 16,000,000 JPY out of its 10,000,000 JPY goal. The agency would particularly thank Miyoshino Shiki of PRISM Project, whom they attributed for helping push the project towards reaching its goal.[7]
On 10 June, Production kawaii's Twitter announced the auditions for the 3rd Generation.[8][9]
On 15 August, Production kawaii's Twitter announced that the 3rd Generation would be debuting on 28 August.[10]
On 21 August, they revealed 3rd generation accounts, consisting of 5 members Aletta Sky, Peony Aeria, Sava Safari, Oceane Otoishi, and Miryu Kotofuji.[11]
2023[]
On 7 April, it was announced that the remaining 3rd Generation members would graduate, following disagreements with management regarding the direction of the company.[12][13]
On 11 June, Production kawaii's Twitter announced the auditions for new talents. The registration period would be from 12 June to 10 July 2023.[14] Later, it would be extended to 31 July.
On 2 October, Production kawaii announced that it will be participating in the Anime NYC 2023.[15] The event was held from November 17 to 19 at Jacob Javits Convention Center.
On 5 October, Production kawaii announced their new generation named Hanamizuki.[16] Their names were officially revealed on 8 October, consisting of three members: Yuno Hanaki, Ran Tsukiha, and Kaya Nishikino, they would debut on 15 October 2023 (14 October PDT).[17]
2024[]
On 21 February, Production kawaii announced their new generation named Ephemira, consisting of six members: Tomoe Carmine, Meimi Majokko, Kohaku Yumekui, Lethe Bonapuchi, Hiyori Mokami, Navina Nova. They would debut on 1 March and 2 March (PST).[18]
On 9 October, Production kawaii announced that it would be ceasing operations as of 30 November 2024. All 15 talents would be able to keep their channels and social media accounts starting 1 December.[19]
Members[]
| R | Retired from VTubing activities |
| F | Left the group or agency |
1st Generation[]
Also known as Eonia. They debuted between April 28 and 30, 2021.
| Reina Sun F | Nene Amano F | Charlotte Suzu F | Isla Coleman F | Hana Flores R |
|---|---|---|---|---|
 |
 |
 |
 |
 |
2nd Generation[]
Also knows as Novamore. They debuted between November 5 and 6, 2021.
| Namiji Freesia F | Shee Icho F | Lua Asuka F | Aruru Gray R | Neena Makurano R |
|---|---|---|---|---|
 |
 |
 |
 |
 |
3rd Generation[]
Also known as Enchantasia. They debuted on 28 August 2022, and collectively graduated on 7 April 2023.
| Aletta Sky R | Peony Aeria R | Sava Safari R | Miryu Kotofuji R | Oceane Otoishi R |
 |
 |
 |
 |
 |
Hanamizuki[]
They are the first group to not use the term "generation." Hanamizuki (花美月) is a combination of three words: hana (花; flower), mi (美; beauty), and tsuki (月; moon), probably meaning "beautiful flower under the moon."
They debuted on 15 October 2023.
| Yuno Hanaki F | Kaya Nishikino F | Ran Tsukiha R |
|---|---|---|
 |
 |
 |
Ephemira[]
They debuted on 1 March and 2 March 2024 (PST).
| Tomoe Carmine F | Meimi Majokko F | Kohaku Yumekui F | Lethe Bonapuchi F | Hiyori Mokami F | Navina Nova F |
|---|---|---|---|---|---|
 |
 |
 |
 |
 |
 |
Trivia[]
- All members, including those with distinctly Japanese names, have their names officially written in Western order in English. The names that can be written with kanji (Nene, Neena, and Lua) have their order reversed in Japanese.
External Links[]
Media[]
- productionkawaii.com - Official website
- kawaii official - YouTube channel
- @Prodkawaii - Twitter account
- u/productionkawaii - reddit account
Other[]
- productionkawaii - Official Merchandising Store on Booth.pm
References[]
- ↑ Home. (n.d.). Production Kawaii Official Website.
- ↑ Company. (n.d.). Production Kawaii Official Website.
- ↑ production kawaii [@kawaiiOfficial5]. (2021, March 10). First round auditions for our production to begin! You can apply from today to March 24th.・English speaker(En/Jp bilingual preferred) [Tweet]. Twitter.
- ↑ production kawaii [@kawaiiOfficial5]. (2021, October 31). Thrilled to announce that ‼️kawaii gen 2 will be debuting on Nov. 5 PDT‼️... [Tweet]. Twitter.
- ↑ production kawaii [@kawaiiOfficial5]. (2022, April 28). ✨3D Idol Project✨ We are starting a crowdfunding campaign to make our talents 3D and help them to become idols to shine for you live on stage!🎤 There are some plans and perks like exclusive goods or even 1on1 talk session with your oshi💖 See more👉: http://kck.st/3vHnfDK [Tweet]. Twitter.
- ↑ production kawaii [@kawaiiOfficial5]. (2022, May 28). AHHHHH!!!🥳🥳🥳🎉🎉🎉YOU GUYS ARE AWESOME!!!! [Tweet]. Twitter.
- ↑ production kawaii [@kawaiiOfficial5]. (2022, 7 June). 🌟WE DID IT!🌟 We have hit the Kickstarter goal and succeeded in the project! Let us thank you all once again🎉 Please, kindly read the official message from management below😌 [Tweet]. Twitter.
- ↑ production kawaii [@kawaiiOfficial5]. (2022, June 10). We know some of you were looking forward to it. And so now we are so excited to announce that... auditions for the 3rd generation of production kawaii start this Sunday, June 12th at 12am JST!! Please wait for a little more for the next update!🤩 [Tweet]. Twitter.
- ↑ production kawaii [@kawaiiOfficial5]. (2022, June 11). 💖✨Gen3 Audition✨💖 We are honored to announce that auditions for the 3rd generation of production kawaii open right NOW!!🔥 Good luck to everyone!!🍀 [Tweet]. Twitter.
- ↑ production kawaii [@kawaiiOfficial5]. (2022, 15 August). 📣GEN 3 DEBUT📣 The date has been decided. Production kawaii Gen 3 debut relay stream will be held on 🔥August 28th 9am-12pm JST🔥[8/27 5pm-8pm PDT, 8/27 8pm-11pm EDT] YOU CAN’T MISS IT! See you all there in just 2 weeks to meet our new talents💖 [Tweet]. Twitter.
- ↑ production kawaii [@kawaiiOfficial5]. (2022, 21 August). ✨GEN 3 Twitter Accounts LET'S GO✨ [Tweet]. Twitter.
- ↑ production kawaii [@kawaiiOfficial5]. (2023, April 7). [Important Announcement] Dear Kawaii fans, We are extremely sorry to announce the graduation of all of the talents of Generation 3. Please read the official announcement below for the details. [Tweet]. Twitter.
- ↑ Suzu, C. [Charlotte Suzu / シャーロット・スズ 【kawaii】]. (2023, April 7). Statement Regarding the Graduation of Production Kawaii Gen 3 [Video]. YouTube.
- ↑ production kawaii [@kawaiiOfficial5]. (2023, June 11). ✨Application form opened for new talent audition✨ Form will be opened until 7.10(Mon) [Tweet]. Twitter.
- ↑ Production kawaii. (2023, October 2). We'll See You at ANYC! [Post]. https://www.productionkawaii.com.
- ↑ production kawaii [@Prodkawaii]. (2023, October 5). coming soon. ＿＿＿＿＿＿＿＿＿＿＿ 🪷花美月~Hanamizuki~🪷 @kawaii_hmk_nk @kawaii_hmk_tr @kawaii_hmk_hy [Tweet]. Twitter.
- ↑ production kawaii [@Prodkawaii]. (2023, October 8). 🪷花美月~Hanamizuki~🪷 Debut stream schedule✨ [Tweet]. Twitter.
- ↑ production kawaii [@Prodkawaii]. (2024, February 21). ⭐️Debut⭐ Join us in welcoming the new generation of talents from Production kawaii! [Tweet]. Twitter.
- ↑ Production kawaii official [@Prodkawaii]. (2024, October 9). [Important announcement Production kawaii will be ceasing operations as of November 30th, 2024.] [Tweet]. Twitter.