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This page is about the Malaysia-based agency supported by AirAsia. For the Japan-based, English-language agency, see production kawaii.

Project Kavvaii

Project Kavvaii was a Virtual YouTuber agency based in Malaysia that is supported by the Southeast Asian regional airline AirAsia.

History[]

Background[]

Project Kavvaii was launched on 10 March 2021, putting out a call for auditions for its first VTuber. It was announced that the VTuber would be illustrated by Yueko and rigged by Iron Vertex. Auditions closed on 28 March. [1]

Airasia's first VTuber Aozora Kurumi was announced on 3rd May and debuted five days later.[2]

2021[]

As previously announced[2], the AirAsia Office Virtual Idol Aozora Kurumi Fanart Contest started on Pixiv on 9 September and ended at 00:00 on 25 October.[3][4]

On 21 November, Kurumi announced the list of the winners from the fanart contest.[5]

On 29 November, Project Kavvaii opened a new VTuber audition. According to the announcement, the audition will end on 31 December.[6]

2022[]

On 15 April, Kavvaii uploaded a teaser video introducing their new Generation "Lunetide."[7]

On 19 April, Kavvaii two videos introducing the members of Lunetide: Airi Gwynevere and Mikazuki Mai.[8][9] Their first Tweets were also their debut announcements.[10][11]

2024[]

On 24 February, Kavvaii launched the webtoon Lunetide Bewitched featuring Airi Gwynevere and Mikazuki Mai on WEBTOON and Tapas.

On 29 February, Kavvaii announced the graduation of their remaining talents, Airi and Mai. They both will graduate on 31 March.[12] They also stated that the reason of the graduation is that they are ceasing the talent development activities.

Members[]

1st Generation[]

Aozora Kurumi
(Retired)
Aozora Kurumi pink clouds

Lunetide[]

Airi Gwynevere
(Retired)
Mikazuki Mai'
(Retired)
Airi Gwynevere icon
Mikazuki Mai icon

External Links[]

References[]

  1. Project Kavvaii audition press release on airasia website. (2021, March 10). airasia.
  2. 2.0 2.1 airasia to debut first virtual idol. (2021, May 5). airasia.
  3. AirAsia Office Virtual Idol Aozora Kurumi Fanart Contest. (n.d.). pixiv.
  4. Project Kavvaii [@projectkavvaii]. (2021, October 25). The @AozoraKurumi fan art contest on #pixiv officially CLOSED at midnight!... [Tweet]. Twitter.
  5. Aozora, K [@AozoraKurumi]. (2021, November 21). Thank you for participating in my PIXIV FANART CONTEST! https://pixiv.net/contest/kurumiaozora Thank you pixiv & @projectkavvaii for being the unbiased judges! I finally have the list of the winners from the contest (check thread)~ [Tweet]. Twitter.
  6. Project Kavvaii [@projectkavvaii]. (2021, November 29). AUDITIONS NOW OPEN! Are you our next VTuber? Find out more at https://airasia.com/projectkavvaii/ Project Kavvaii is @airasia's foray into the virtual idol scene. Join us! [Tweet]. Twitter.
  7. Project Kavvaii [@projectkavvaii]. (2022, April 15). Let the fire burn and the cauldron bubble. The rise of the lunetide is in the cards. Stay tuned! [Video]. YouTube.
  8. Project Kavvaii [Project Kavvaii]. (2022, April 19). Meet Mikazuki Mai! | Project Kavvaii [Video]. YouTube.
  9. Project Kavvaii [Project Kavvaii]. (2022, April 19). Meet Airi Gwynevere, debuting on 23rd April 2022| Project Kavvaii [Video]. YouTube.
  10. Airi, G. [@AiriGwynevere]. (2022, April 19). HELLOOOOOOOO WOOOOOOOOORLD! I am finally free !!!!!!!!! I'm Airi Gwynevere, a Higher Order Witch and also 1⁄2 of @projectkavvaii 's Lunetide Generation! 🔮✨❤️🌙 [Tweet]. Twitter.
  11. Mikazuki, M. [@MikazukiMai]. (2022, April 19). 🎶Dancing on the Moon🌒 Mikazuki Mai has arrived at @projectkavvaii as a half of Lunetide Gen to give some witch hunting service! 🗡 (i'm not good at it but i try my best🤧) [Tweet]. Twitter.
  12. Project Kavvaii [@projectkavvaii]. (2024, February 29). GRADUATION ANNOUNCEMENT [Post]. X.
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