Suntory Nomu (燦鳥ノム, Santori Nomu) is a female Japanese Virtual YouTuber and a marketing effort of consumer drinks giant Suntory. Her name is intended to be a pun in Japanese that literally translates as "Drink Suntory".
Nomu's animation and video production is handled by Dwango's subsidiary IIV (Two Five). Dwango are also the owners of Japanese video sharing service Nico Nico Douga and its software for Vtubers streaming Virtual Cast.
Nomu always start her videos with the following greeting poem (which it's a Tanka):
(Reizouko kara konnichiwa!)
Greetings from the Refrigerator!
(Mizu no you ni kiyoraka ni)
Pure like the water
(Taiyou no you ni mina wo terasu)
Like the sun that shines upon All
(Santorii koushiki baacharu Youtuber no)
The Suntory's official Virtual Youtuber
(Santori Nomu desu!)
- Nomu's personality is a reflection of Suntory's drinking products (particularly water). She is described as pure, clear and natural.
- Nomu is known for her manners, especially her polite way of speaking.
- Nomu's hobby (besides drinking Suntory's products) is the recitation of short poems called Tanka (短歌), as evidenced with her greeting. She is also proficient at dancing and singing.
- Her favorite things are drinks (Suntory Products).
- She cannot stand direct exposition to sunlight, and for that reason, she always carry with her a white with blue sun umbrella.
- Nomu is a Gijinka (擬人化) or Anthropomorphism of Suntory. For that reason she shares several features of the products Suntory sells and the company itself (such its creation date).
- According to Suntory, Nomu's age is 120 years  (the same age of the Suntory company). Meaning she's Kaguya Luna and Pinky Pop Hepburn's Junior as Luna claims she's 144 and Pinky claims to be 120. Nomu had a special livestream for her 120th birthday on 01 February 2019.
- She named her fanbase as "NomuTomo" (ノム友, Nomu's Friends).
- Nomu's hometown is the "Land of Water" (水の国 / mizu no kuni).
- During the Nico Nico Douga's Virtual Karaoke event on August 28th, 2018, there were two posters on the main wall of the virtual karaoke room. One of the posters advertised Alicia Solid or Niconi Ritai-chan (one of the default models of the Virtual Cast software), but the other one was an ad of Suntory's Mineral Water Tennensui (天然水) featuring Nomu. The Suntory poster advised the singers to hydrate themselves after singing, with the slogan 歌った後は、水分補給。(utatta nochi wa, suibun hokyuu) "After singing, Hydrate (yourself)".
- She shares the same illustrator as Kaela Kovalskia of Hololive Indonesia.
- Suntory Nomu's official announcement on the Suntory's corporate website.
- @suntory_nomu - Suntory Nomu's Official Twitter
- Nomu's profile on IIV.
- 燦鳥ノム - Nicovideo Encyclopedia
- Suntory, N. [@suntory_nomu]. (2019, February 11). ＼120歳の誕生日生放送!!／ 生放送配信開始しました╭( Ծ▿Ծ)و̑ ✧クイズやゲームなどコーナーもたくさん用意しています #ノム友 の皆さんにとっても、楽しい時間になりますように…(ᴗᴗ✿))) [Video link attached]. [Tweet]. Twitter.
- IIV. (n.d.). 「燦鳥ノム」（さんとりのむ）は、ⅡⅤがキャラクターデザイン、3Dモデルの制作、キャラクター運用などを行っている、サントリー公式バーチャルYouTuberです . Retrieved May 24, 2021
- Suntory. (2018, August 17). サントリー公式バーチャルYouTuber「燦鳥ノム(さんとりのむ)」がデビュー
- 燦鳥ノム - SUNTORY NOMU -. (2019, February 1). 【祝!!120歳】燦鳥ノム大還暦祭【生放送】. [Stream]. YouTube.
- Suntory, N. [@suntory_nomu]. (2018, August 27). ポスターの中から、こんにちは！ | ◡Ծ✿) …気づかれたでしょうか？？ 昨日の #バーチャルカラオケ [Image attached]. [Tweet]. Twitter.