This page is about the VTuber agency owned by Sony Music Entertainment Japan. For the unrelated VTuber agency founded by Virtual Gorilla, see VEEMusic.
Not to be confused with the VTuber named Vee.
Veepigenesis, also shortened and marketed as VEE, is a Japanese Virtual YouTuber agency owned and operated by Sony Music Entertainment Japan (SMEJ). This is SMEJ's largest virtual talent development and management project in their history. They plan on debuting on more than 50 virtual talents, and in addition to distribution and video production, they will be involved in music, voice acting, creative work, and other activities to make their “dreams” come true.[1]
In April 2024, Sony Music Entertainment Japan's VERSEⁿ agency was merged into VEE with all of its members transferring over.
History[]
Background[]
On 21 July 2021, VEE was announced as a new VTuber project.[2] The first auditions were also announced on the same day, with a deadline of 30 September.[3]
2022[]
On 23 May, VEE announced Dev-a, their first group of members which consisted of both new VTubers (Otokado Ruki, Tulsi-Nightmare Madness IV, Hinahoshi Airu) and indie VTubers re-debuting under the SonyMusic banner (Kujo Ringo, Syusetu Kohaku). Syusetu Kohaku and Kujo Ringo officially re-debuted on 24 and 26 May respectively, while the new talents debuted on 27 May.[4]
On 27 June, VEE announced Dev-b, their second group of members. It was the first group to consist entirely of new talent, and also the first group to debut male VTubers (Oshiro Ito, Sazanami Toa). They debuted on 1 and 3 July.[5]
On 22 August, VEE announced Dev-c, their third group of members. They all made their debut on 26 August.[6]
On 24 October, VEE announced Dev-d, their fourth group of members. They all made their debut on 29 October.[7]
2023[]
On 17 April, VEE announced Dev-e, their fifth group of members. They all made their debut on 23 April.[8]
On 12 August, during Comiket 102, VEE announced Dev-f, their sixth group of members. They all made their debut on 19 August.[9]
On 13 November, VEE announced Dev-g, their seventh group of members. They all made their debut on 17 November.[10]
2024[]
On 28 February, VEE held its first major offline event, the VEE CONCEPT LIVE "Merge" featuring all members at a paid concert held live at Zepp Shinjuku.
On 2 April, VERSEⁿ announced that all of its talents will be transferred to VEE.[11]
On 29 September, VEE announced its second major offline event, the VEE 2nd LIVE to be held on 24 March 2025 at Zepp DiverCity Tokyo.[12]
On 2 December, VEE announced that VERSEⁿ member Hitoshiro Itsuki would be graduating on 18 December.[13]
2025[]
On 24 March, VEE held its second major offline event, the VEE 2nd CONCEPT LIVE "Conflict" featuring all current members (including soon-to-be-former member Anshinin Misa) at a paid concert held live at Zepp DiverCity Tokyo.
On 30 April, VEE announced the contract termination of VERSEⁿ member Alba Sera, citing "Alba Sera's activities go against VEE's management policy" as the reason.[14] Sera would immediately follow with an announcement of her own, apologizing to her illustrator, fans and everyone else who supported her, for her sudden departure.[15]
On 9 December, VEE announced that the indie VSinger Minaton. will be joining the agency on 11 December.[16]
On 22 December, VEE announced that the indie VTuber Kashiwagi Momo has joined the agency.[17]
Members[]
| F | Left the group or agency |
| R | Retired from VTubing activities |
Dev-a[]
Debuted/re-debuted starting on 24 May 2022. VEE's 1st group of members, with Ringo and Kohaku joining as former indie VTubers.
| Otokado Ruki | Tulsi-Nightmare Madness IV | Hinahoshi Airu | Kujo Ringo F |
|---|---|---|---|
 |
 |
 |
 |
| Syusetu Kohaku F | |||
 |
Dev-b[]
Debuted starting on 1 July 2022. VEE's 2nd group of members and their first group of all-new debutants.
| Audrey Mina | Hiyori Chihiyo | Shindouji Ako R | Sazanami Toa R |
|---|---|---|---|
 |
 |
 |
 |
| Oshiro Ito F | Mew Garcia R | ||
 |
 |
Dev-c[]
Debuted/re-debuted on 26 August 2022. VEE's 3rd group of members, with Uparu joining as a former indie VTuber.
| Anew Uparu | Cotonoha | Luminous Sweet | Uriyone R |
|---|---|---|---|
 |
 |
 |
 |
| Aomiya Yozuri F | |||
 |
Dev-d[]
Debuted/re-debuted on 29 October 2022. VEE's 4th group of members, with Kakapo joining as a former indie VTuber.
| Erai Amae | Kitashirakawa Kakapo | Yurikawa Yun F |
|---|---|---|
 |
 |
 |
Dev-e[]
Debuted on 23 April 2023. VEE's 5th group of members.
| Ameniwa Yae | Geppaku Lui | Kokuyou Lira |
|---|---|---|
 |
 |
 |
Dev-f[]
Debuted/re-debuted on 19 August 2023. VEE's 6th group of members, with Misa joining as a former indie VTuber.
| Amakomo Linon | Kanra Deity | Anshinin Misa F |
|---|---|---|
 |
 |
 |
Dev-g[]
Debuted/re-debuted on 17 November 2023. VEE's 7th group of members, with Sahiro joining as a former indie VTuber.
| Hasumi Sahiro | Mememori An | Uki-uki Unico | Hisumi R ✗ |
|---|---|---|---|
 |
 |
 |
 |
VERSEⁿ[]
Transferred from Sony Music's VERSEⁿ agency into VEE on 2 April 2024.
| Maru Nanamona | Kagase Uno | Kashi Otoha | Hitoshiro Itsuki R |
|---|---|---|---|
 |
 |
 |
 |
| Alba Sera R | |||
 |
Solo Members[]
Members who are not part of any official group or unit. Former indie Minaton. re-debuted as a VEE member on 11 December 2025, followed by Kashiwagi Momo on 22 December 2025.
| Minaton. | Kashiwagi Momo |
|---|---|
 |
 |
Gallery[]
.png "The VTubers of SonyMusic (29 October 2022).png (4.02 MB)")
See also[]
- Other VTuber agencies managed and owned by Sony Music Entertainment Japan:
- VERSEⁿ – the first Virtual YouTuber project managed by SonyMusic. All members transferred to VEE on 2 April, 2024.
- NHOT BOT – SonyMusic's agency for the Chinese market in partnership with bilibili and Rino Sashihara;
- PRISM Project – an English Virtual YouTuber agency, acquired by SonyMusic in May 2022. It went defunct on 31 March, 2024.
External links[]
Media[]
- vee-official.jp - Website
- vee-official.jp/en/ - English translation of the website
- shop.vee-official.jp - Official Shop
- @_vee_official_ - Twitter account
- VEE official channel - YouTube channel
- _vee_official_ - Instagram account
Further reading[]
References[]
- ↑ "About" page. (n.d.). VEE website.
- ↑ 新プロジェクト「VEE」が始動！公式サイト、SNSがオープン！. (2021, July 21). VEE website.
- ↑ 「VEE バーチャルタレントオーディション」募集開始！. (2021, July 21). VEE website.
- ↑ 【Dev-a】第1弾となるバーチャルタレント5名の情報を公開！. (2022, May 23). VEE website.
- ↑ 【Dev-b】バーチャルタレント6名が新たにデビュー決定！. (2022, June 27). VEE website.
- ↑ 【Dev-c】新たにバーチャルタレント5名がデビュー決定！. (2022, August 22). VEE website.
- ↑ 【Dev-d】新たにバーチャルタレント3名がデビュー決定！. (2022, October 24). VEE website.
- ↑ 【Dev-e】新たにバーチャルタレント3名がデビュー決定！. (2023, April 17). VEE website.
- ↑ 【Dev-f】新たにバーチャルタレント3名がデビュー決定！. (2023, August 12). VEE website.
- ↑ 【Dev-g】新たにバーチャルタレント4名がデビュー/加入決定！. (2023, November 13). VEE website.
- ↑ VERSEⁿ [@verse_n_project]. (2024, April 2). 【マネジメント所属変更のお知らせ📝】2024年4月2日より、各タレントのマネジメント所属がVERSEⁿからVEEに移籍になりますことをお知らせいたします。 [Tweet]. Twitter.
- ↑ 2025年3月24日、「VEE 2nd LIVE(タイトル未定)」開催決定！. (2024, September 29). VEE website.
- ↑ 【ヒトシロ・イツキ】VEE卒業のお知らせ. (2023, December 2). VEE website.
- ↑ 【アルバ・セラ】契約終了のお知らせ. (2025, April 30). VEE website.
- ↑ Alba Sera [@sera_alb]. (2025, April 30). https://x.com/sera_alb/status/1917504535247093789 [Tweet]. Twitter.
- ↑ ヴァーチャル病院に勤める作曲ドクター「みなとん。」がVEEに加入！. (2025, December 9). VEE website.
- ↑ 桃から生まれた桃太郎 / VTuber「柏木もも」がVEEに加入！. (2025, December 22). VEE website.