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This article is about a Virtual YouTuber agency of Sony Music Entertainment Japan. Not to be confused with VEEMusic, another Japanese Virtual YouTuber agency and a music label, or a VTuber named Vee.

VEE - Logo

Veepigenesis, also shortened and marketed as VEE, is a Japanese Virtual YouTuber agency owned and operated by Sony Music Entertainment Japan (SMEJ). This is SMEJ's largest virtual talent development and management project in their history. They plan on debuting on more than 50 virtual talents, and in addition to distribution and video production, they will be involved in music, voice acting, creative work, and other activities to make their “dreams” come true.[1]

History[]

Background[]

The agency unveiled itself on 21 July 2021.[2] The first auditions were also announced on the same day, with a deadline of 30 September.[3]

2022[]

On 23 May 2022, they have announced their first wave of members (nicknamed Dev-a), which consisted both of brand new VTubers to the scene (Otokado Ruki, Tulsi-Nightmare Madness IV, Hinahoshi Airu) and VTubers redebuting under SonyMusic banner (Kujo Ringo, Syusetu Kohaku). Syusetu Kohaku and Kujo Ringo officially redebuted on 24 and 26 May respectively, while the new talents debuted on 27 May.[4]

On 27 June, SonyMusic announced their second wave of members, which they have nicknamed Dev-b. It was the first wave to consist entirely of new talent, and also the first wave to debut male VTubers (Oshiro Ito, Sazanami Toa). They debuted on 1 and 3 July.[5]

On 22 August, SonyMusic announced their third wave of members, nicknamed Dev-c. They all made their debut on 26 August.[6]

On 24 October, the forth wave of members were announced, nicknamed Dev-d. They all made their debut on 29 October.[7]

2023[]

On 17 April, the fifth wave of members were announced, nicknamed Dev-e. They all made their debut on 23 April.[8]

On 12 August, during Comiket 102, the sixth wave of members were announced, nicknamed Dev-f. They all made their debut on 19 August.[9]

On 13 November, the seventh wave of members were announced, nicknamed Dev-g. They all made their debut on 17 November.[10]

2024[]

On 2 April, VERSEⁿ stated that all of its talents will be transferred to VEE.[11]

Members[]

FLeft the group or agency
RRetired from VTubing activities



Gallery[]

See also[]

  • Other VTuber agencies managed and owned by Sony Music Entertainment Japan:
    • VERSEⁿ – the first Virtual YouTuber project managed by SonyMusic. All members transferred to VEE on 2 April, 2024.
    • NHOT BOT – SonyMusic's agency for the Chinese market in partnership with bilibili and Rino Sashihara;
    • PRISM Project – an English Virtual YouTuber agency, acquired by SonyMusic in May 2022. It went defunct on 31 March, 2024.

External links[]

Media[]

References[]

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